Getting results: Internet is direct channel
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The document discusses effective online marketing strategies, emphasizing understanding the target audience and ongoing testing of marketing messages. Key factors include the importance of landing pages, measuring results, and optimizing design and pricing to drive conversions. The ultimate goal is to turn campaigns into continuous programs that yield measurable returns on investment.
![Tänan! Priit Kallas www.dreamgrow.com , [email_address]](https://image.slidesharecdn.com/getting-results-internet-is-direct-110511120822-phpapp01/85/Getting-results-Internet-is-direct-channel-36-320.jpg)
Getting results: Internet is direct channel
- 1. Getting results Priit Kallas, Dreamgrow.com
- 2. Internet is the ultimate direct channel
- 4. Leads & signups, permission
- 7. If it doesn't make dollars it doesnt make sense Dan Zarrella
- 8. Target group
- 9. Who they are? Interets? +10%
- 10. What they do? Behavior? +10%
- 12. Message & content. What to say?
- 13. 1. What is it? 2. What can I do with it? +10%
- 14. 3. Why should I do it?
- 15. Value (benefits) +10%
- 16. Motivators +10%
- 17. Bonuses +10%
- 18. Price The lowest price might not have the most sales. +10%
- 19. Presentation Design and form +10%
- 20. One of these banners is 3x more effective than others. Which?
- 22. Traffic sources a.k.a. Media websites, search, social media, email, offline Image: Sam LeVan sxc.hu/photo/578005 +10%
- 24. Landing pages DO NOT SEND PEOPLE ON THE HOME PAGE!!!! +10%
- 25. ACTION! buy, signup, request info, give feedback, download, like, share, comment +10%
- 27. Results Measure everything! dollars, leads, signups, downloads, comments, feedback, sharing
- 28. So what?
- 29. If it doesn't make dollars it doesnt make sense Dan Zarrella
- 30. ROI
- 31. The money is in the list
- 32. “ The most powerful force in the universe is compound interest”
- 33. 2,85x
- 34. Homework 0. Change campaigns to continuos programs 1. Segments and interests 2. Beaviour 3. Message: what to say 4. Benefits 5. Motivators 6. Bonuses 7. Price point 8. Design and form 9. Media selection 10. Landing pages 11. Action 12. Test everything
- 35. Tools 1. Mailinglist program or CRM 2. Web statistics (Google Analytics) 3. Testing platform (Google Website Optimizer)
- 36. Tänan! Priit Kallas www.dreamgrow.com , [email_address]
Editor's Notes
- #2: http://www.sxc.hu/photo/1211947
- #4: http://www.sxc.hu/photo/651352
- #5: http://www.sxc.hu/photo/1131445
- #9: http://www.sxc.hu/photo/835200
- #12: http://www.sxc.hu/photo/182844
- #13: http://www.sxc.hu/photo/839854
- #14: http://www.sxc.hu/photo/418215
- #16: http://www.sxc.hu/photo/932530
- #17: http://www.flickr.com/photos/west-park/3326329181/
- #18: http://www.flickr.com/photos/nickwheeleroz/2281759696/
- #28: http://www.flickr.com/photos/jotequila/2546898672/