Getting Started with Higher Ed Web Governance kickstarter guide
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The document is a guide on web governance for higher education institutions, outlining the challenges and strategies for effective management of university websites. It emphasizes the importance of aligning web processes with organizational goals and fostering collaboration while addressing current challenges. Key steps include defining objectives, creating a supportive culture, and starting with small wins to build a path to success.
Getting Started with Higher Ed Web Governance kickstarter guide
- 1. Getting Started With Governance A Beginners Guide to Higher Ed Web Governance
- 2. About the Author About Matt Herzberger Having worked at both large public and small private institutions, Matt understands the unique challenges that come with a university website. He has more than 13 years experience in digital strategy for higher education. About Aligned Path We know higher education websites. Our goal is simple: to bring order to higher ed’s wild, wild Web. We understand the challenges facing higher education and the growing demands placed on Web teams. We’ve experienced the silos, the shrinking resources, the lack of defined processes, the growing complexity. We bring order. The most important thing to know about Aligned path: we align processes, policies, tools and people to an organization’s objectives.
- 3. TABLE OF CONTENTS 1. INTRODUCTION 2. DEFINE YOUR END GOAL 3. OUTLINE YOUR PROBLEM 4. BUILD A CASE 5. CREATE A PATH TO SUCCESS 6. CONCLUSION
- 4. Introduction For starters, what is web governance? Definitions vary but at it’s core it can be defined as: Everything needed to manage your university’s Web presence in an efficient and orderly way. The scale or size of your website will drive the activities required to manage it and the resources needed to perform those activities. It is made of four parts web strategy, web governance, web execution, and web measurement
- 5. Introduction Over the last 10-15 years web has gone from being a “new” medium to the most important medium This is warp speed in organization time. Our demands and expectations have far surpassed our organization’s abilities to keep pace from a resource and planning prospective. In days of past we had print which was a simple medium to track and maintain. We had visibility and in most cases the print shop was the place to catch what was going out. That being said, web is 24/7 and we can’t be everywhere all the time. Web is critical to our institution’s operations and we need start to carry out web operations in a mature and strategic fashion. “ Web governance frees you up to focus on strategic objectives. You’ll be able to plan for the future instead of putting out fires in the present.
- 6. Define your goal Develop understanding and clear definition of your objectives (Point B). Ask questions, but most importantly, listen Where you want to go •What are your organization’s overarching goals? •How does web play a piece in that today? •Is there a written web strategy? •Who is the ultimate decision maker on web issues?
- 7. Outline your problem Generate a complete picture of your current challenges (Point A). In tandem with campus stakeholders, gather insights Where you are now • Has anyone documented the legal, financial, and reputation-related risks we’re taking on the web? • Are the units or people not participating in the campus wide planning? • Are there clear and understood guidelines for prioritizing web projects? • Are the tools or systems that not everyone uses? • Do you feel you have the right staff to meet the demands of your campus?
- 8. Build a case Work to create a culture of collaboration and change, find someone in senior leadership who will be your champion Where you are now • Build relationship across your organization • Work your strengths, find low hanging fruit • Find examples of other organizations that are doing this successfully • Get external validation, find a partner who can help back your assumptions • Show things that affect the bottom line (money and risk)
- 9. Create a path to success Understand that you will not start at “perfect”. You more than likely have a number of pieces of governance today. Start with small wins and go from there Where you are now • Start to find others who are calling for change • Find a first project • Demonstrate and communicate your wins • Keep focused on the success of your users and your organization
- 10. Conclusion Web strategy must be just that, strategic. We must move from a production focused mindset TIP An investment in internal efficiencies makes all future investments pay off many times over with increased chances for success
- 11. Wonder how to better align your Web resources? Change in Higher ed Web is overdue. We want to hear more about your problems. Get ahold of us to discuss your issues CONTACT US NOW