Getting started with save local
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This document discusses deals and promotions using SaveLocal, a tool from Constant Contact. It provides guidance on setting up a deal, including determining goals, deal types and parameters, promoting the deal through email and social media, preparing for redemption, analyzing results, and following up with customers after the deal. The document outlines best practices and shares examples of how deals increased revenue and grew email lists for businesses.
Getting started with save local
- 1. © Constant Contact 2012
- 2. Have you heard the one…. © Constant Contact 2012 2
- 3. Is there really such a thing as a “good deal?” YES! When you’re in control, it’s your deal, your way! © Constant Contact 2012 3
- 4. © Constant Contact 2012 4
- 5. • What are deals? Why do a deal? • What is SaveLocal? • Before the deal • During the deal • After the deal © Constant Contact 2012 5
- 6. What is a deal? Deals allow customers of your business to enjoy a product or a service at a discount. © Constant Contact 2012 6
- 7. Why do a deal? Attract new customers Turn into repeat customers © Constant Contact 2012 7
- 8. A new tool with powerful features that connect you with new customers and keep them coming back. Your deal, Reach new and your way existing customers Track your Ridiculously success affordable © Constant Contact 2012 8
- 9. Deal pricing – other deal providers CUSTOMER PAYS CUSTOMER GETS DISCOUNT OF CUSTOMER PAYS CUSTOMER GETS DISCOUNT OF $15 $30 50% $15 $30 50% Deal pricing PROVIDER TAKE DEAL – $7.50 other deal providers SOME DEAL PROVIDERS CAN TAKE UP TO 50% OF WHAT $1.00 TIER 1 THE CUSTOMER PAYS $7.50 YOUR TAKE $14.00 YOUR TAKE CUSTOMER PAYS YOU PAY* TIER 1 $1 - $19 $1 TIER 2 $20 - $49 $2 © Constant Contact 2012 TIER 3 $50+ $3 * PER DEAL PURCHASED
- 10. Other pricing considerations Q: How do you get paid? A: Through your PayPal account. Q: When do you get paid? A: Immediately! As soon as the customer purchases the deal, the money is transferred to you. Deals are free to send. © Constant Contact 2012 10
- 11. • What are deals? • What is SaveLocal? • Before the deal © Constant Contact 2012 11
- 12. Elements of a successful deal • The deal goal • Promoting and • Types of deals sharing the deal • Deal parameters • Preparing for new customers • Deal redemption • Saying thank you © Constant Contact 2012 12
- 13. What is the goal of your deal? © Constant Contact 2012 13
- 14. What type of deal are you offering? © Constant Contact 2012 14
- 15. Deals in action…KT’s BBQ • 288 vouchers sold • Approx. $2,000 in revenue • New customers = 27% of purchases • 100+ new email subscribers • Viewed by audience 170% larger than existing email + Facebook audience © Constant Contact 2012 15
- 16. Deals in action… © Constant Contact 2012 16
- 17. Deal parameters price expiration # of deals terms & restrictions © Constant Contact 2012 17
- 18. Critical business considerations • Fixed costs • Restrictions or other expenses • Your average cost • Reasonable profit margin © Constant Contact 2012 18
- 19. Promoting the deal: which customers? © Constant Contact 2012 19
- 20. Promoting the deal: sharing makes it better © Constant Contact 2012 20
- 21. Promoting the deal: messaging • What makes the deal special? • When will notifications be sent? © Constant Contact 2012 21
- 22. Promoting the message: which methods? • 94% of Internet users (age 18-64) send or read email • 61% use a social networking site • 147 million nationwide use email, most use it daily © Constant Contact 2012 22
- 23. Some e-mail best practices • Create a new e-mail list and add purchasers to it for later follow-up • Automate “thank you for purchasing” messages • Include reminders to share the deal for further discounts © Constant Contact 2012 23
- 24. Be prepared: get your staff ready © Constant Contact 2012 24
- 25. Be prepared: how will you engage new customers? © Constant Contact 2012 25
- 26. • What are deals? • What is SaveLocal? • Before the deal • During the deal © Constant Contact 2012 26
- 27. Here they come! Redemption methods: •In your Constant Contact account •Through the iPhone App or any QR code reader •A print-out checklist © Constant Contact 2012 27
- 28. Use reporting to plan ahead within the deal • Use data to forecast inventory, scheduling and staffing needs • Prepare for “end of deal” rush © Constant Contact 2012 28
- 29. What are they saying? • Monitor + listen • Engage © Constant Contact 2012 29
- 30. • What are deals? • What is SaveLocal? • Before the deal • During the deal • After the deal © Constant Contact 2012 30
- 31. Say “Thank you”…it’s easy! • Using the list of names you’ve captured, send a “Thank you” to those who participated in the deal. © Constant Contact 2012 31
- 32. How did you do? © Constant Contact 2012 32
- 33. Deals that aren’t redeemed • Buyer is still entitled to value that they paid for (much like a gift certificate) $7 for $15 $7 © Constant Contact 2012 33
- 34. Deals in action…Urban Escape Day Spa • 45 vouchers sold • Over $2,000 in revenue • New customers = 18% of purchases • Exposure estimated 1,400 potential new contacts • Average email campaign click-through rate doubled © Constant Contact 2012 34
- 35. Deals in action…Urban Escape Day Spa © Constant Contact 2012 35
- 36. • What are deals? Why do a deal? • What is SaveLocal? • Before the deal • During the deal • After the deal © Constant Contact 2012 36
- 37. What you can do today 2 www.constantcontact.com/savelocal /indes.jsp?pn=mcbs 1 (855) 854-8606 3 © Constant Contact 2012 37