Getting the client involved in the online community
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The document discusses the benefits of companies managing their online communities in-house rather than outsourcing to an agency. It provides three ways for clients to get involved: add value to the community, think of incentives other than money, and link the community internally in the business. Managing a community in-house can increase participation rates, lower costs, and provide priceless benefits to other business areas.
![That’s it… Matt Rhodes FreshNetworks [email_address] 020 7692 4199 @mattrhodes blog.freshnetworks.com](https://image.slidesharecdn.com/freshnetworks-onlinemethodsconference-090603072302-phpapp02/85/Getting-the-client-involved-in-the-online-community-19-320.jpg)
Getting the client involved in the online community
- 1. Managing communities in-house The role of the client in a successful online community
- 2. Is it just me, or does everybody seem to be talking about Online Communities…
- 3. And communities are great!
- 4. For: Speed of response Quality of insight Focus on the customer More efficient research Increase advocacy
- 5. But we risk missing out on the bigger opportunity
- 6. This is your brand’s direct line to the customer
- 8. So how do you do it? So how do you do this?
- 9. Three ways for clients to get involved
- 10. Add value to the community
- 11. Think incentives (but don’t think money)
- 12. Linking internally Build the links into the business and make sure they benefit too
- 13. So what kind of benefits could you expect?
- 14. Completion rate for 3 month ethnographic study? ↑ 180%
- 15. Active participation rate in the online community? 80%+
- 16. Cost of incentivising the research? £0
- 17. Benefits you can bring to other parts of your business? Priceless
- 18. So dive in. Don’t let the agency have all the fun!
- 19. That’s it… Matt Rhodes FreshNetworks [email_address] 020 7692 4199 @mattrhodes blog.freshnetworks.com
- 20. Photo credits Slide 5: In Flight, Shavar (www.flickr.com/photos/shavar/30536761/) Slide 6: tin can phone, K!T (www.flickr.com/photos/kitcowan/2103850699/) Slide 7: RETHINK, venegas (www.flickr.com/photos/venegas/5549123/) Slide 8: Question mark in Esbjerg, alexanderdrachmann (www.flickr.com/photos/drachmann/327122302/) Slide 9: Rub a dub dub, John Carleton (www.flickr.com/photos/johncarleton/2422621568/) Slide 11: Avaricia, Salinas | Photography (www.flickr.com/photos/chinosart/246215122/) Slide 13: Swing Chain, Bob.Fornal (www.flickr.com/photos/fornal/385054886/) Slide 14: ascent to the heavens, Shery Han (www.flickr.com/photos/sheryh/2188673386/) Slide 19: Two boys jumping & diving. Dos chicos saltando al agua, Xosé Castro (www.flickr.com/photos/cibergaita/62123585/)