Getting the Content Right Gareth Dunlop
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The document discusses challenges with interactive marketing websites. It notes that interactive marketing sites involve many stakeholders with different interests, leading to endless revisions. It argues that websites should focus on the customer journey and experience rather than complex projects or images. Websites should prioritize simplicity, clarity, transparency, and service over complex processes or getting attention.
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Getting the Content Right Gareth Dunlop
- 1. getting the content right
- 2. Gareth Dunlop 077 4018 0842 dunlop71@gmail.com
- 3. “ The problem with quotes on the internet is, it’s so difficult to determine whether or not they are genuine. Abraham Lincoln ”
- 10. at least 200 people lot of people touching the site their own vested interests Interactive Marketing do their own thing AAdvantage team runs their own section lots of tentacles lots of interests we could say "no" if we changed endless approval cycles, revisions and re-reviews
- 12. how we view our websites
- 13. how our customers view our websites
- 14. how our customers view our websites
- 15. words NOT images
- 18. how time is invested during a web project
- 19. what the customer gives a damn about
- 42. Gareth Dunlop 077 4018 0842 dunlop71@gmail.com