Getting To Giving Nafcm
- 1. Getting to GivingBasic Fund Raising Continuum of GivingMindful Philanthropy and Development
- 2. Mitchell A. GordonBoard Member, NAFCMMediator, Coordinator, Trainer WCAC Community Mediation CenterDirector, Mediation / Resourcesmitch@mediation-resources.com508-615-1654
- 3. “The requirements of personal and institutional friendship are much alike: time, thought, energy, concern, understanding, kindness, forgiveness...and the quality, frequency, and continuity of your attention. As in personal friendships, you'll find that the more your people invest, the more fruits of their work will return to your institution.”-David Dunlop
- 4. Why Do People Give?IInterestInvolvementInvestment
- 5. 10 REASONS1. They have a deep and sincere belief in the organization and its purposes. 2. They believe that the current needs of the organization are important, both personally and for the sake of the community. 3. They have a sense of loyalty, gratitude, and affection toward the organization. These donors could be current or former clients, staff members, board members, or the families of any of these. 4. They have a friendship with and respect for those who solicit them and by donating to the organization, they show support for their friends. 5. They want to thank and honor the organization for past services and/or honor staff and volunteers who work/have worked at the organization. 6. They want to ensure the organization can continue to fulfill its mission and that services continue for the future good of the community. 7. They appreciate the peer involvement they have cultivated through board and volunteer activities. 8. They are aware of the tax benefits of charitable giving and want to maximize their tax considerations. 9. They want to be recognized as a supporter of the organization or have a loved one publicly recognized. 10. Because they feel that here and now, supporting this particular organization is the right thing to do.
- 6. Top Reason People Do Not GiveThey were never asked…
- 7. Sources of Giving – $295.02 BillionSource: Giving USA 2007
- 8. Sources of Giving %Source: Giving USA 2007
- 10. What do we call this? Fund raisingAdvancementDevelopmentResource DevelopmentRevenue Enhancement
- 11. Two types of fund raising ‘shops’Big ShopsSmall shops
- 12. Who does it? Paid staffVolunteers
- 13. Who are your donors?Does your donor ‘pool’ reflect the national giving trends? Why would you want to mirror the giving trends?
- 14. Moving Forward or Standing StillWhere do you want to go (as an organization)?What do you need to get there?What does it take to get the resources you need?
- 15. Philosophy of PhilanthropyDo you have one?What is it?Do you come from a place of need/desperation?Do you come from a place of abundance?Which would you give to?
- 16. Mitch’s PhilosophyMeet the donors where they are.Have multiple points of entrée for donors.Connect, cultivate, communicate.ListenAppreciateInvolveThankRepeat
- 17. If the only tool you have is a hammer, then all of your problems look like nails.
- 18. Continuum of GivingFriend raisingEventDirect MailAnnual FundMajor GiftUltimate GiftCapital CampaignEndowment CampaignBequestFoundation Grant
- 19. Continuum of GivingPoint of Entrée (Tool)Donor Relationship to ProgramFriend Raising EventFund Raising EventAnnual FundMajor GiftUltimate GiftCapital CampaignFoundation GrantGovernment GrantBequest0 - 90 - 92 – 95 – 98 - 95 – 91 – 90 – 97 - 9
- 20. Donor Relationship Grid – Moves Management -Measuring Interest, Involvement, Investment and CapacityDonor name: _______________________________
- 21. 4 Concepts of Fund RaisingConfidentialVoluntaryInformed ConsentSelf DeterminationSound Familiar?
- 22. Donor Bill of RightsI. To be informed of the organization’s mission, of the way the organization intends to use donated resources, and of its capacity to use donations effectively for their intended purposes.II. To be informed of the identity of those serving on the organization’s governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities.III. To have access to the organization’s most recent financial statements.IV. To be assured their gifts will be used for the purposes for which they were given.V. To receive appropriate acknowledgement and recognition.
- 23. Donor Bill of RightsVI. To be assured that information about their donations is handled with respect and with confidentiality to the extent provided by law.VII. To expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature.VIII. To be informed whether those seeking donations are volunteers, employees of the organization or hired solicitors.IX. To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share.X. To feel free to ask questions when making a donation and to receive prompt, truthful and forthright answers.
- 24. Mediators Have the Tools to be Fund RaisersMake a planPrepareIdentify the prospectsCultivateStewardAskRepeat
- 25. Donors are people first and alwaysDataProspectsFundersGrantorsFoundationsSponsorsPEOPLE
- 26. Resources Fisher, Roger, et al Getting to YesStone, Doug, et al Difficult ConversationsThe Foundation CenterGuidestar.orgGiving USAChronicle of PhilanthropyAssociation of Fundraising Professionals (AFP)