This document discusses three categories of business models: disrupt, transform, and collapse. Disruptive business models create new markets through innovations like taxi apps Uber and Hailo. Transforming models evolve through new value propositions or product design, like AT&T's connected living solutions. Collapsing models see the shutdown of old processes due to new technologies, like Kodak after digital photography. The document also discusses major trends impacting business and society, such as urbanization, smart cities, connectivity, health and mobility.