gitex_2015_psr_v4(1)
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GITEX 2015 was a successful technology event that saw 84,000 square meters of exhibition space and 146,000 attendees from 144 countries. Key highlights included 52% of companies closing deals worth up to AED 50 million, new sectors like drones and robotics being launched, and over 80 hackers participating in a 24-hour app development competition. The event helped form new partnerships between technology companies and strengthened connections across industries and countries. It also saw 1,500 media representatives from over 30 countries promote GITEX.
![A key initiative for GITEX 2015 was to strengthen and build connections
across different industry verticals, countries and between the public
and private sectors.
STC, Microsoft, and F5 Networks signed an agreement
to launch a new era of cloud services DIC announced
a partnership with the Dubai Museum of the Future
Foundation for the UAE Drones for Good Award 2016
An MoU was signed between Dubai Smart Government
and Estonia to promote technological innovation and
build a smarter future
Du announced partnerships with Nokia,Vodafone,
Geotab, Dubai Medical District and DIFC
Trriple and Ericsson signed a partnership for mobile
commerce
Huawei signed with Gulf Applications (GAPP) and
Sale Advanced to support SMEs in the Kingdom of
Saudi Arabia
How GITEX connected
the TECH INDUSTRY
Key partnerships forged at GITEX:
GITEX Technology Week 2015 has been our biggest
and best [GITEX] yet both in terms of investment
in the show itself and the sheer quality and quantity
of the leads we’ve generated. As ever, GITEX is
also a powerful platform to engage in industry
discussion and thought-leadership on the most
pressing IT challenges and opportunities facing
the region.
Garth Braithwaite, Regional Director
Middle East and Turkey, F5 Networks
5GITEX | POST SHOW REPORT 2015](https://image.slidesharecdn.com/a3f9823a-2d90-4abb-b2dc-37d59ed4b833-160209170340/85/gitex_2015_psr_v4-1-5-320.jpg)
gitex_2015_psr_v4(1)
- 1. P O S T S H O W R E P O R T ORGANISED BY
- 2. 52% companies at GITEX 2015 closed deals and projected future sales of upto AED 50,000,000 over the 5 days Executive SUMMARY Colonel Khalid Nasser Abdulrazaq Al Razooqi Director General of Smart Services Dept, Dubai Police GITEX is a gathering of all the ideas and information from different parts of the world. We meet all kinds of people here and are able to exchange knowledge. GITEX is a very good showcase for every type of technology company. 4,200 from 130 Countries Sponsors & Exhibitors 84,000 sqm Show size 146,000 from 144 Countries Attendees Ministry of Interior, Kingdom of Saudi Arabia Country Partner GITEX | POST SHOW REPORT 2015 2
- 3. We are doing a project next Sunday with a contact we made at GITEX last year. This is the best example I can give as to how GITEX has helped our business. David Whitton, Eastern Cluster Manager, Kodak Alaris
- 4. Show STATISTICS VISITOR ANALYSIS Top 5 Sectors at GITEX Retail Banking Finance Oil & Gas EducationGovernment Kingdom of Saudi Arabia was voted by attendees as the country of highest strategic importance to business growth in the region for 2016. The Country Connect meetings programme meetings hosted high level government delegations from Kenya, Nigeria, Saudi Arabia, Iran, Jordan, Pakistan and Estonia amongst others. GITEX 2015 delivered 22,821 successful meetings between buyers and exhibitors. It was an absolute pleasure to be at this event and it proved to be a real eye-opener with the kind of technology displayed by many exhibitors. The Country Connect meetings were very useful and we will definitely be taking some of the discussions to the next level. Ezekiel Saina, Deputy Commissioner, ICT Department, Kenya Revenue Authority new exhibitors at GITEX 2015 61% new exhibitors projected future sales between AED 500,000 - AED 20,000,000 from GITEX 52% exhibitors used GITEX as first entry point to the market 68% 91% of new exhibitors met or exceeded their ROI expectations 83%of Visitors came to purchase and evaluate new solutions 59%increase in Majlis membership YoY 144Countries Europe Asia America Middle East Africa 5% 19% 12% 4% 60% EXHIBITOR ANALYSIS TOTAL BUYING BUDGET AT GITEX WAS AED 240,000,000
- 5. A key initiative for GITEX 2015 was to strengthen and build connections across different industry verticals, countries and between the public and private sectors. STC, Microsoft, and F5 Networks signed an agreement to launch a new era of cloud services DIC announced a partnership with the Dubai Museum of the Future Foundation for the UAE Drones for Good Award 2016 An MoU was signed between Dubai Smart Government and Estonia to promote technological innovation and build a smarter future Du announced partnerships with Nokia,Vodafone, Geotab, Dubai Medical District and DIFC Trriple and Ericsson signed a partnership for mobile commerce Huawei signed with Gulf Applications (GAPP) and Sale Advanced to support SMEs in the Kingdom of Saudi Arabia How GITEX connected the TECH INDUSTRY Key partnerships forged at GITEX: GITEX Technology Week 2015 has been our biggest and best [GITEX] yet both in terms of investment in the show itself and the sheer quality and quantity of the leads we’ve generated. As ever, GITEX is also a powerful platform to engage in industry discussion and thought-leadership on the most pressing IT challenges and opportunities facing the region. Garth Braithwaite, Regional Director Middle East and Turkey, F5 Networks 5GITEX | POST SHOW REPORT 2015
- 6. H.E. Taavi Roivas, Prime Minister of Estonia Sicheng (Ethan) Yu, Vice President, Alibaba Group Dr. Brian Laughlin, Technical Fellow, IT Architect, Boeing Company Ben Parr, Award Winning Journalist, Author of ‘Captivology: The Science of Capturing People’s Attention’ Michael Gibbs, CIO, BP Mark Kadrich, Chief Information Security Privacy Officer, San Diego Health Connect Abdul Wahab Al-Halabi, Group CIO, Meraas Holding Benoit Montreuil, Father of the ‘PhysicalInternet’Coca-ColaChair in Material Handling and Distribution, Georgia Institute of Technology Mayor Wade-Brown, Mayor, Wellington City Council, New Zealand Dr Aisha Bin Bishr, Assistant Director General, The Executive Office, Dubai Cal. Khalid Al Razoosi, General Director of Smart Services, Dubai Police, GHQ Robert Scoble, Futurist, Technology Evangelist, Blog owner of Scobleizer Jonathan Becher, Chief Digital Officer, SAP Chris Brown, Director of Innovation, Vodafone Global Enterprise Oliver Bierhoff, General Manager, German National Football Team Chris Cobb, Pro-Vice Chancellor and Chief Operating Officer, University of London Donald D Hoffman, Professor of Cognitive Science, University of California, Author of Visual Intelligence: ’How we create what we see’ TOP SPEAKERS INCLUDED: The CONFERENCE Michael Gibbs, CIO of BP, presented a ground-breaking session on a fully integrated EP operating ecosystem. The Prime Minister of Estonia delivered a keynote on The Internet Future of Everything in Cities. Oliver Bierhoff, GM, German National Football Team, discussed how a strong relationship between technology and sport can pave the road to world championship. 170% increase in delegate attendance from last year! GTX Ignite and GTX Tech Vertical conferences welcomed over 1,500 attendees from across the Middle East, North Africa and the globe. The world class speaker line-up included Ministerial representation along with C-level Executives from 35 countries. 6GITEX | POST SHOW REPORT 2015
- 7. 7 Colonel Khalid Nasser Alrazooqi General Director Of Smart Services Department, Dubai Police GITEX is a gathering of all ideas and knowledge from different parts of the world. The App Hack was excellent in nurturing grass root innovation. GITEX is also a very good showcase of new and cutting-edge technology. GITEX | POST SHOW REPORT 2015
- 8. GITEX delivered a powerful multi-channel marketing campaign that achieved impressive results. The marketing campaign was a mix of traditional and digital marketing channels reaching a global audience of over 5 million. A GLOBAL Marketing CAMPAIGN 1500 media from over 30 countries promoted GITEX 50+ media partners distributed marketing collaterals to their databases of over 2 million global contacts GITEX website achieved over 1,150,100 visitors Online advertising reached more than 1 million individuals GITEX social media campaign generated 450.2 million impressions Twitter campaign generated over 72 million impressions #GITEX received over 980 million impressions 8GITEX | POST SHOW REPORT 2015
- 9. Show HIGHLIGHTS 9 GITEX 2015 launched new sectors including Drones, Robotics, 3D Printing and Autonomous Vehicle. Live demonstration areas that showcased state of the art solutions. GITEX 24 hour App Hack where 80 regional and global hackers developed smart city solutions CIO Breakfast Briefings engaged over 50 CXOs in 3 strategic discussions on IoT, Security and Digital Marketing. One of the world's largest Google CSI Labs was hosted at GITEX 2015 with over 250 participants GITEX | POST SHOW REPORT 2015
- 10. Contact the GITEX sales team today on +971 4 308 6012 | gitexsales@dwtc.com Thank you to our 2015 Sponsors Partners BANKING TECHVERTICAL OFFICIAL SPONSOR RETAIL TECHVERTICAL OFFICIAL SPONSOR GTX IGNITE PLATINUM SPONSORSSTUDENT LAB HEADLINE SPONSOR ENDORSING PARTNER LEAD PVARTNER LEAD SMARTER CITIES PARTNER STRATEGIC PARTNERS STRATEGIC IoT PARTNER EXCLUSIVE DIGITAL TRANSFORMATION PARTNER OFFICIAL COUNTRY PARTNER PRE-REGISTRATION SPONSOR STRATEGIC APP HACK SPONSOR APP HACK OFFICAL GOVERNMENT SPONSOR GOOGLE CSI LAB APP HACK SPONSOR GOOGLE CSI LAB STUDENT LAB IN ASSOCIATION WITH GOOGLE CSI LAB SPONSOR DIGITAL CONTENT PARTNER MOBILE APP TITLE SPONSOR MEDIA CENTRE SPONSOR INNOVATION TECH TALKS SPONSOR LEAD INDUSTRY PARTNER VIP MAJLIS PARTNER ROBOTICS PARTNER 3D PRINTING HEADLINE SPONSOR GTX HORIZON IN PARTNERSHIP WITH SMART EXPERIENCE PARTNER OFFICIAL BANKING PARTNER KNOWLEDGE PARTNER SUPPORTING PARTNER OFFICIAL LIVE CHAT PROVIDER ANALYTICS PARTNER ORGANISED BY CO-LOCATED EVENT OFFICIAL PUBLISHEROFFICIAL AIRLINE PARTNER OFFICIAL EXCLUSIVE ENGLISH RADIO OFFICIAL TRANSPORT PARTNERRESTAURANT PARTNEROFFICIAL TRAVEL PARTNER OFFICIAL COURIER HANDLER BE PART OF ONE OF THE MOST INFLUENTIAL TECH EVENTS ON THE PLANET. WWW.GITEX.COM INNOVATE AND DISRUPT WITH 4,200 exhibitors 146,000 visitors 3,000 C-level executives from 144 countries