Give Your Content Legs and Run With It
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This document provides tips for giving website content more exposure and engagement. It suggests turning one piece of content into multiple pieces and repurposing content across different platforms to reach more users. Interactive elements like scavenger hunts, video contests, and virtual tours are proposed to make content more engaging. Tracking metrics like page views, clicks, and form submissions is advised to evaluate what content is most effective. The overall message is that websites should proactively create more interactive and shareable content to spread their messages further.
Give Your Content Legs and Run With It
- 1. Give your content legs and run with it!
- 2. Who are we? Nick DeNardis Mallory Wood @nickdenardis @mallorywood Associate Director of Assistant Director of Web Communications Marketing, Social Media Wayne State University Saint Michael’s College
- 3. What is a website?
- 4. “A website is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called URL.” -- Wikipedia
- 6. Any where, any time Audiences interact with content, not a website
- 7. Isn’t social doing enough? http://umaine.edu/news/blog/2011/06/01/website-highlights-composites-education-initiatives/
- 8. 89,728 visitors 1,015 shares
- 9. Opportunities Turn one piece of content into five
- 10. Not just your users but YOU spreading your content!
- 11. What is content?
- 12. Approach to content: Reactive vs. Proactive Repurpose vs. Redo Interactive
- 14. Most Popular pages this week
- 16. 10 facts about your institution Everyone has them.. How can we extend them?
- 17. Scavenger Hunt Text http://wayne.edu/wordhunt/
- 18. Clues • The letter is inside the building guarded by Hippocrates. • It is inside the building where you can see all the stars at night. The time changes color on this building at night. • It is outside the building on campus that was purchased for $1. Look for a statue holding a book.
- 21. Video Contest
- 22. Video Contest
- 23. Video Contest Text http://www.youtube.com/watch?annotation_id=annotation_774114&v=VyxsZ_paxbc&feature=iv
- 25. Interactive
- 27. Virtual Campus Tour http://www.youtube.com/watch?v=uY5aduiy5j8
- 28. Virtual Campus Tour http://www.youtube.com/watch?v=uY5aduiy5j8
- 29. Virtual Campus Tour http://www.youtube.com/watch?v=uY5aduiy5j8
- 30. Virtual Campus Tour TOUR This was @Jer3my’s idea!
- 31. FAQ’s Ever think to yourself, “why am I writing this?”
- 32. Well stop! It isn’t helping your users discover your content
- 33. FAQ’s re-imagined http://www.pugetsound.edu/admission/
- 34. FAQ’s re-imagined http://www.formspring.com/saintmichaels
- 35. FAQ’s re-imagined http://www.formspring.me/gabbismc
- 37. FAQ’s re-imagined http://vyou.com/gabbismc
- 38. Tracking Effectiveness Don’t bother doing anything if you’re not tracking
- 39. Step 1: Figure out what to track • Homepage • Landing Page • Admissions • Click (anywhere) • Schedule a Tour • Submit a Question • Thank You • Subscribe to Updates • Open Subscription Email • Click on Email Link
- 40. Step 2: Figure out how to track it
- 41. Step 3: Actually track it
- 42. Setup a schedule that works for you
- 44. Calendar necessities Academic calendar Recruitment schedule Special events
- 45. So... now what?
- 48. Questions?
- 50. Photo Credits • http://www.flickr.com/photos/marsdd/ 1893884585/ • http://www.flickr.com/photos/ littleblackcamera/438163705/