Global Central Analytics Presentation
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This document provides an overview of a platform that allows users to track their international digital marketing activities and data from various sources in one place. The platform can retrieve, combine, and analyze data from sources like Google Analytics, Marketo, AdWords, and others. It provides reports on organic search visibility and rankings across countries, as well as performance metrics for paid search marketing campaigns running on various search engines worldwide. The platform aims to help users gain insights from their international marketing efforts and make data-driven decisions.
Global Central Analytics Presentation
- 2. Your Campaign Performance Tracking Made Easy Track all your international digital marketing activities on one platform
- 3. Retrieve, combine & understand your data
- 4. Currently Integrated Data Sources • Google Analytics • Marketo • SiteCatalyst • Google Webmaster Tools • Google AdWords • Bing Ads • Yandex.Direct • Baidu Phoenix Nest • Yandex Metrica Can’t find the platform you are currently using? Ask us to add it!
- 5. 1. Organic Global Rankings
- 6. Organic Global Rankings – Visibility Make sure your websites are visible, in all your target markets You can filter by website, by region and set reporting period and the period it should compare to.
- 7. Visibility Score The Visibility Score is calculated from ranks of keywords from top 30 positions. The visibility score is the sum of the points given to a website.
- 8. Organic Global Rankings – Visibility
- 9. Organic Global Rankings Keywords Track your keywords rankings
- 10. Organic Global Rankings - Keywords keyword abc keyword abc keyword abc keyword abc keyword abc
- 11. Keyword Click Through Rate Over Time
- 12. 2. SEM Data
- 13. SEM Data Retrieve and analyse SEM data from various search engines in one place only! • Country: Country were we have had PPC activities • Impressions: The number of times an ad is seen • Clicks: The number of clicks • Cost: Money spend in country • CPC: Cost per click • Avg. Position: Average paid ads position • Registrations: Actions recorded • CPR: Cost per registration • Leads: Another type of action recorded • CPL: Cost per lead • Conv. Rate (Reg): Conversion rate - turning lookers into buyers - for registrations • Conv. Rate (Lead): Conversion rate - turning lookers into buyers - for leads • CTR: Click Through Rate
- 14. SEM Data
- 15. SEM Data
- 18. Premium Subscription Diagnostic Reports Year on Year Comparison Mobile vs Desktop Organic Rankings Custom Reporting
- 19. Questions? Webcertain.com Blog.webcertain.com Internationalmarketingschool.com Internationalsearchsummit.com About Webcertain – An Overview of Webcertain Services and Approach Global Central Best Practice – Fountain of Knowledge for Digital Marketers