Global Collabration
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Ericsson and Sony Corporation announced a partnership to create a new mobile phone company called Sony Ericsson Mobile Communications. The new joint venture will combine Ericsson's expertise in telecommunications and Sony's expertise in consumer electronics. Sony Ericsson will be positioned to become a global leader in the growing mobile phone market, especially as the industry transitions to 3G networks and mobile internet capabilities.
Global Collabration
- 2. WHAT IS THE COLLABORATION ? 1.Working together on an activity or project. 2.Must be synchronous & asynchronous. 3.Need same technological platforms. 4.Advantages
- 4. ERICSSON AND SONY TO CREATE WORLD LEADER IN MOBILE PHONES Tokyo (Japan), Stockholm (Sweden) - April 24, 2001 - Ericsson and Sony Corporation today jointly announced that they have signed a Memorandum of Understanding with the intention to create a new company that will incorporate their respective mobile phone businesses worldwide. The new company, to be named Sony Ericsson Mobile Communications, will be equally owned by Ericsson and Sony and will draw upon Ericsson's leading expertise in telecommunications and Sony's leading expertise in consumer electronics products.
- 5. ERICSSON AND SONY TO CREATE WORLD LEADER IN MOBILE PHONES "By combining the complementary strengths of Ericsson and Sony, the new company is uniquely positioned to become a world leader in telecommunications, as the industry moves rapidly toward Mobile Internet," said Kurt Hellstrom, Ericsson President and CEO. "We are a perfect match. Sony brings vast experience in consumer electronics and entertainment - music, pictures and games - and Ericsson contributes with our mobile technology lead and the world's largest customer base among mobile operators. This is the ideal partnership for the growing market of 3G and Mobile Internet."
- 6. Sony Corporation President and Chief Operating Officer Kunitake Ando said "The mobile phone industry is fast moving toward multi-media broadband and poised to grow significantly in the years to come. Millions of customers will require mobile handsets that can handle rich content such as movies, pictures and games smoothly and effortlessly, regardless of their location. Our collaboration with Ericsson, the undisputed leader in the global telecommunications industry, holds significance for us in creating an ubiquitous value network that is always connected, on demand and interactive." ERICSSON AND SONY TO CREATE WORLD LEADER IN MOBILE PHONES
- 7. Ericsson is the leading communications supplier, combining innovation in mobility and Internet in creating the new era of Mobile Internet. Ericsson provides total solutions covering everything from systems and applications to mobile phones and other communications tools. With presence in 140 countries, Ericsson simplifies communications for customers all over the world. Sony Corporation is a leading manufacturer of audio, video, game, communications and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on- line businesses, Sony is uniquely positioned to be a leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of more than $63 billion for the fiscal year ended March 31, 2000. ERICSSON AND SONY