Global demand for Mixed Realty (VR/AR) content is about to explode.
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The document discusses the rapidly growing demand for virtual reality (VR), augmented reality (AR), and mixed reality (MR) content, emphasizing the need for scalable infrastructure for commercial success. It outlines the complexities of the evolving ecosystem and suggests strategies for enhancing audience engagement and managing business processes. The importance of integrating content promotion, streamlined production, and data analytics is highlighted to effectively reach and monetize target audiences.
Global demand for Mixed Realty (VR/AR) content is about to explode.
- 1. DEMAND FOR VIRTUAL REALITY, AUGMENTED REALITY and MIXED REALITY CONTENT IS ALREADY EXPLODING: Commercial Success Requires a Scaleable Infrastructure to Drive Audience Engagement and Manage Business Processes. Patents pending. Copyright 2016 Furious M All Rights Reserved
- 2. 2 VIRTUAL REALITY, AUGMENTED REALITY AND MIXED REALITY (VR/AR-Mixed Reality) REVOLUTIONARY CHANGE REQUIRES CONSIDERABLE INVESTMENT • Commercial Success for VR/AR-Mixed Reality is proving to be extremely complex. • The ecosystem is still evolving and presents a confusing array of options and overlapping solutions for developers. • Advancing VR/AR-Mixed Reality requires an optimized go-to- market strategy platformed on a scaleable infrastructure to drive audience engagement and manage business processes.
- 3. ACCORDING TO VRFUND’S AUGUST SURVEY: VR, AR and MIXED REALITY LANDSCAPE THE ECOSYSTEM IS ALREADY TOO COMPLEX 3
- 4. 4 INTEGRATING VR/AR-MIXED REALITY CONTENT INTO THE ECOSYSTEM • PROMOTIONAL SERVICES/STRATEGIES: SOCIAL NETWORKS, MULTI-LEVEL MARKETING (TRANSMEDIA) • SEAMLESS TRANSACTION, BUSINESS MANAGEMENT • ANALYTICS AND CLOSED LOOP FEEDBACK VIRTUAL REALITY, AUGMENTED REALITY and MIXED REALITY (VR/AR-MIXED REALITY) BEST PRACTICE - STRATEGIES FOR SUCCESS
- 5. PRODUCTION PLATFORM, DISTRIBUTION, AUDIENCE ENGAGEMENT, BUSINESS PROCESS END TO END LIFECYCLE MANAGEMENT DEVELOP PRODUCE DISTRIBUTE ENGAGE Enable producers to develop, plan and budget for VR and multi-level entertainment. Use multi-format digital content from project inception to generate interest and reach target audience. Drive the entire collaborate-to- create production cycle using our Studio in the Cloud application suite. Create Smarter Content and VR. Streamline workflow process from camera to VFX to post. Distribute content segments and completed VR entertainment titles to global audience on device of choice. Manage IP Rights licensing and settlement. Provide marketing incentives to further drive VR adoption. Engage and interact with interested viewers via social media. Build VR audience. Orchestrate content delivery. Capture viewing behavior. Promote. Create fans. Generate revenue. MULTI-LEVEL MEDIA PLAN MULTI-FORMAT PRODUCTION MULTI-LEVEL MEDIA LAUNCH MULTI-FORMAT ASSET DISTRIBUTION RETAIL PERSONALIZED EXPERIENCE DATA AGGREGATION VIEWER TO CONSUMER CONVERSION ANALYSIS CALIBRATE RELEASE PLAN MULTI-LEVEL CAMPAIGN, BRANDING AND COMMERCIALIZATION 5
- 6. Architecture CREATING STORY-WORLDS for VR/AR-MIXED REALITY CONTENT Pre Producton Middleware SOA P2P Security Connectors Script Timeline Storyboard PreViz Film scanners Digital aquisiton Scene Construction Media Delivery Live Action Performance Capture Geometry capture VFX Scene assembly Devices Locations Personalization Applications Portal Access Administration Compute AnalyticsHubsETL Storage Workflow Ingest Production Data
- 7. VR/AR - MIXED REALITY CROSS PLATFORM STRATEGY: USE MIXED REALITY PROMOTION 7 MOBILE VR APP 3rd Party Platforms STORY, PRE-PROD, VR SOCIAL INFLUENCERS INTEGRATED PLATFORM PODCAST CHARACTER PODCAST FEATURE FILM WEBISODES AR CONTENT STRATEGIC GAME VR CONTENT STORY CONTENT
- 8. DRIVING VR/AR - MIXED REALITY DISCOVERY TARGETED PROMOTION, USER, ENGAGEMENT
- 9. HIGH-QUALITY VR/AR - MIXED REALITY GLOBAL-SCALE MOBILE DISTRIBUTION EXAMPLE STRATEGIES: FESTIVAL DIGITAL- MOBILE IS INTUITIVE, AND THERE ARE LOTS OF HIGH-END PHONES FESTIVAL PROMOTION VR PRODUCTION DIGITAL PROMOTION FESTIVAL EXHIBITION DISTRIBUTION 9 DEFROST; DIRECTED BY ACCLAIMED DIRECTOR RANDAL KLEISER PRODUCED BY TANNA FREDERICK, FERAL DOG PRODUCTIONS 2016
- 10. PERSONALIZED PROGRAMMING AUDIENCE ENGAGEMENT DEMOGRAPHIC, GEOGRAPHIC, PSYCHOMETRIC TARGETING Drive Omni-Platform Multi-format Publishing/Distribution DATA AGGREGATION Capture Data from Omni-Platform Audience Engagement ANALYTICS MEASUREMENT Understand, Interpret, Predict, Glean Insight from Media Brands LISTEN TO AUDIENCE BEHAVIOR Learn Behavior - Target and Re-Calibrate, Generate Fans DRIVE AUDIENCE ENGAGEMENT & MONETIZE VIEWING Engage - Capture Followers - Monetize Viewing 10
- 11. • Dashboard & Metrics VR DATA FOR DIRECTORS, PRODUCERS… PRODUCTION ANALYTICS 11 DEFROST; DIRECTED BY ACCLAIMED DIRECTOR RANDAL KLEISER PRODUCED BY TANNA FREDERICK, FERAL DOG PRODUCTIONS 2016
- 12. VR/AR-MIXED REALITY Lifecycle Management daniel.kenyon@furiousm.net CONTACT: DANIEL KENYON 1.415 269-3000 Proprietary 2016 Furious M We help develop, produce and distribute VR/AR-MIXED REALITY immersive experiences. Our patent pending platform enables scalable promotion of high quality VR/AR-MIXED REALITY, designed, written and scientifically engineered to deliver quality immersive experiences that put the viewer inside of the story - for mobile, tethered and stand-alone VR/AR-MIXED REALITY. • AUDIENCE ENGAGEMENT WITH CONTEXTUAL EXPERIENCE ORCHESTRATION • ASSET LIFECYCLE and BUSINESS MANAGEMENT