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GLOBALIZATION
AND
INTERNATIONAL
BUSINESS
2
Learning Objectives
 To explain the concept of globalization
 To elucidate factors influencing globalization
 To discuss global business expansion strategy for emerging
market companies
 To explicate the concept of international business
 To delineate motives for international business expansion
 To expound the strategy for managing business in the
globalization era
3
Globalization of Business:
A Historical Perspective
In the initial years of human history, there were hardly
any formal barriers, such as tariffs or non-tariff
restrictions, for the movement of goods or visa
requirements for the people. The concept of
globalization can be traced back to the phenomenon of a
nation-state.
4
What is International
Business?
International business consists of transactions that
are devised and carried out across national borders
to satisfy the objectives of individuals, companies,
and organizations.
Why Go International?
 Higher Profits
 Utilization of Excess Production Capacity
 Competition in Domestic Market
 Limited Home Market
 Political Stability Vs Instability
 Availability of Technology & Managerial
Competence.
5
 High Cost of Transportation
 Nearness to Raw Material
 Availability of Cheap labour
 Liberalization & Globalization
 To Increase Market Share
 To Avoid Tariffs & Quotas
6
7
International Business
 International business:
• causes the flow of services, and
capital across the world
• offers consumers new choices
• permits the acquisition of a
wider variety of products
• facilitates the mobility of labor,
capital, and technology
• provides challenging employment
opportunities
8
International Business Questions
 How will an idea, good, or service fit into the
international market?
 Should trade or investment be used to enter a
foreign market?
 Should supplies be obtained domestically or
abroad?
 What product adjustments are necessary to
be responsive to local conditions?
 What are the threats from global competitors,
and how can these threats be counteracted?
9
Factors Influencing Globalization
10
Movers of Globalization
 Economic liberalization
 Technological breakthrough
 Multilateral institutions
 International economic integrations
 Rising research & development costs
 Global expansion of business operations
 Advents in logistics management
 Emergence of the global customer segment
11
Factors Restraining Globalization
 Regulatory controls
 Emerging trade barriers
 Cultural factors
 Nationalism
 War and civil disturbances
 Management myopia
12
Reasons for Support of Globalization
 Maximization of Economic Efficiencies
 Enhancing Trade
 Increased Cross-border Capital Movement
 Improves Efficiency of Local Firms
 Increases Consumer Welfare
13
Criticism of Globalization
 Wipes out Domestic Industry
 Leads to Unemployment and Mass Lay-offs
 Increased Volatility of Markets
 Loss of Cultural Identity
Stages of Internationalization
 1. Domestic Company
 Limited Operations
 Focuses on Domestic Business
 Formulate Strategies for National Business
Environment
14
 2. International Company
 Extends Business Operations to Foreign
Countries
 Extends the Domestic Product, Price,
Promotion to Foreign Markets.
 Enter with Limited Resources
 Reduced Risk
15
 3. Multinational/Global/ Company
 Extend their Business Operations
 Make Necessary Changes
 Introduce New products
 Establishes Offices/Branches/Subsidiaries
 Different Strategy for Different Country
 Operate Like Domestic Company
16

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Globalization and ib

  • 2. 2 Learning Objectives  To explain the concept of globalization  To elucidate factors influencing globalization  To discuss global business expansion strategy for emerging market companies  To explicate the concept of international business  To delineate motives for international business expansion  To expound the strategy for managing business in the globalization era
  • 3. 3 Globalization of Business: A Historical Perspective In the initial years of human history, there were hardly any formal barriers, such as tariffs or non-tariff restrictions, for the movement of goods or visa requirements for the people. The concept of globalization can be traced back to the phenomenon of a nation-state.
  • 4. 4 What is International Business? International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations.
  • 5. Why Go International?  Higher Profits  Utilization of Excess Production Capacity  Competition in Domestic Market  Limited Home Market  Political Stability Vs Instability  Availability of Technology & Managerial Competence. 5
  • 6.  High Cost of Transportation  Nearness to Raw Material  Availability of Cheap labour  Liberalization & Globalization  To Increase Market Share  To Avoid Tariffs & Quotas 6
  • 7. 7 International Business  International business: • causes the flow of services, and capital across the world • offers consumers new choices • permits the acquisition of a wider variety of products • facilitates the mobility of labor, capital, and technology • provides challenging employment opportunities
  • 8. 8 International Business Questions  How will an idea, good, or service fit into the international market?  Should trade or investment be used to enter a foreign market?  Should supplies be obtained domestically or abroad?  What product adjustments are necessary to be responsive to local conditions?  What are the threats from global competitors, and how can these threats be counteracted?
  • 10. 10 Movers of Globalization  Economic liberalization  Technological breakthrough  Multilateral institutions  International economic integrations  Rising research & development costs  Global expansion of business operations  Advents in logistics management  Emergence of the global customer segment
  • 11. 11 Factors Restraining Globalization  Regulatory controls  Emerging trade barriers  Cultural factors  Nationalism  War and civil disturbances  Management myopia
  • 12. 12 Reasons for Support of Globalization  Maximization of Economic Efficiencies  Enhancing Trade  Increased Cross-border Capital Movement  Improves Efficiency of Local Firms  Increases Consumer Welfare
  • 13. 13 Criticism of Globalization  Wipes out Domestic Industry  Leads to Unemployment and Mass Lay-offs  Increased Volatility of Markets  Loss of Cultural Identity
  • 14. Stages of Internationalization  1. Domestic Company  Limited Operations  Focuses on Domestic Business  Formulate Strategies for National Business Environment 14
  • 15.  2. International Company  Extends Business Operations to Foreign Countries  Extends the Domestic Product, Price, Promotion to Foreign Markets.  Enter with Limited Resources  Reduced Risk 15
  • 16.  3. Multinational/Global/ Company  Extend their Business Operations  Make Necessary Changes  Introduce New products  Establishes Offices/Branches/Subsidiaries  Different Strategy for Different Country  Operate Like Domestic Company 16