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ECONOMIC GLOBALISATION OF SPORT
Sports Globalisation Quiz
               First thing to mind.
                  Keep a secret.



                     1. Football player

        2. Basketball Player 3. Baseball Player

  4. Winner of Wimbledon      5. Winner of a Golf Major

6. Sports team that play in red 7. Gold medal winner at
                      London 2012

 8. A sports brand     9. Three non-sporting sponsors

              10. Sports governing body.
So when did sport begin to
        globalise?

You will be allocated a sport.
   Can you find its earliest
 international competition?
Origins of Sport and their spread in popularity.
Describe the spread and explain the reasons why.
Many sports have been ‘imported’ and given a new home



                                          Baseball in Japan and South Korea



                                          Soccer (football) in North America



                                          American football and Frisbee in Europe,



                                          Cycling in Africa



                                           Skiing and hockey in Saudi Arabia
Globalizationofsport version 2
Sport started to internationalize very long
ago as “foreign” athletes attended the
Greek Olympics
Sport started to internationalize very long
ago as “foreign” athletes attended the
Greek Olympics




                                              International competitions emerged with
                                              the rise of modern industrial market
                                              capitalism: Wimbledon tennis 1877, US Open tennis
                                              1881, modern Olympics 1924, football World Cup 1930,
                                              the Masters Golf 1934, ski world Championship 1973
Who was the first to sponsor
      a major sporting event?

...in this case the 1928 Olympic Games.
Globalizationofsport version 2
Increasingly sport is related to commercial
   activity and profit-seeking companies
Money in Sport
   £$¥€
Sport and sponsorship
 Share images of non-sporting
   companies involved in the
sponsorship of sports teams and
            events.
         shared sport sponsorship slide show
The most globalized sport in the world
is football with 250 million registered
participants in the world.




The market for football (practice,
events,TV, shoes, etc.) involves over
500 million people.
550 Billion U.S. Dollars

The global profits of imported and exported sporting goods in 2004
550 Billion U.S. Dollars
An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head.
                                              -Emile Zatopek
                      The global profits of imported and exported sporting goods in 2004
550 Billion U.S. Dollars
An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head.
                                              -Emile Zatopek
                      The global profits of imported and exported sporting goods in 2004




                                       550 Billion U.S. Dollars
550 Billion U.S. Dollars
An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head.
                                              -Emile Zatopek
                      The global profits of imported and exported sporting goods in 2004




                  I was just marveling at this here in Turkey. It's kind of how they put the t-butyl mercaptan smell in natural gas so you
                  knowThe      global profits of imported and exported sporting goods in 2004

                  re.




                                                      550 Billion U.S. Dollars
Globalization of
  Production


          Many firms proceed to Foreign
          Direct investment (FDI) in the sporting
          goods industry.



          in other developed countries (market-
          seeking FDI)



          in developing and transition countries
          (efficiency-seeking FDI) with low
          production costs (unit labor costs).
Globalization of
                               Production




Most sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America.



                       Over 80% of soccer balls are manufactured in Asia.
Globalization of
                               Production




Most sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America.



                       Over 80% of soccer balls are manufactured in Asia.



            Nike, and Reebok relocate all production in developing countries through
            outward processing trade to Pakistani, Indonesian, and other subcontractors.
Whether through sponsorship of sports and sporting events,
production of sporting goods or the use of sport and athletes to
 promote unrelated business. Sport is key to many Transnational
                         Corporations
Full time:
              Remember the Quiz?
                Lets have a look
                     1. Football player

        2. Basketball Player 3. Baseball Player

  4. Winner of Wimbledon      5. Winner of a Golf Major

6. Sports team that play in red 7. Gold medal winner at
                      London 2012

 8. A sports brand     9. Three non-sporting sponsors

              10. Sports governing body.
Football Team or TNC (Trans-national
                            corporation)?
                   Case Study: Manchester United.



                                       Why do you think Manchester United have been so
                                             successful in their off field activities?

                                     Is the sporting success of a team linked to the business
                                                        success of a team?




Resources
•http://www.forbes.com
•Read more: http://www.businessinsider.com/manchester-uniteds-financials-and-sponsors-2012-8?
op=1#ixzz27TDt9YQy
•http://www.dailymail.co.uk/sport/football/article-2131936/Manchester-United-richest-club-world--Forbes-list.html
Globalization
Some Sources from
Andreff , Wladimire (1990) The Economic Globalization of
      Sport, University Paris 1 Pantheon Sorbonne

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Globalizationofsport version 2

  • 2. Sports Globalisation Quiz First thing to mind. Keep a secret. 1. Football player 2. Basketball Player 3. Baseball Player 4. Winner of Wimbledon 5. Winner of a Golf Major 6. Sports team that play in red 7. Gold medal winner at London 2012 8. A sports brand 9. Three non-sporting sponsors 10. Sports governing body.
  • 3. So when did sport begin to globalise? You will be allocated a sport. Can you find its earliest international competition?
  • 4. Origins of Sport and their spread in popularity. Describe the spread and explain the reasons why.
  • 5. Many sports have been ‘imported’ and given a new home Baseball in Japan and South Korea Soccer (football) in North America American football and Frisbee in Europe, Cycling in Africa Skiing and hockey in Saudi Arabia
  • 7. Sport started to internationalize very long ago as “foreign” athletes attended the Greek Olympics
  • 8. Sport started to internationalize very long ago as “foreign” athletes attended the Greek Olympics International competitions emerged with the rise of modern industrial market capitalism: Wimbledon tennis 1877, US Open tennis 1881, modern Olympics 1924, football World Cup 1930, the Masters Golf 1934, ski world Championship 1973
  • 9. Who was the first to sponsor a major sporting event? ...in this case the 1928 Olympic Games.
  • 11. Increasingly sport is related to commercial activity and profit-seeking companies
  • 12. Money in Sport £$¥€
  • 13. Sport and sponsorship Share images of non-sporting companies involved in the sponsorship of sports teams and events. shared sport sponsorship slide show
  • 14. The most globalized sport in the world is football with 250 million registered participants in the world. The market for football (practice, events,TV, shoes, etc.) involves over 500 million people.
  • 15. 550 Billion U.S. Dollars The global profits of imported and exported sporting goods in 2004
  • 16. 550 Billion U.S. Dollars An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head. -Emile Zatopek The global profits of imported and exported sporting goods in 2004
  • 17. 550 Billion U.S. Dollars An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head. -Emile Zatopek The global profits of imported and exported sporting goods in 2004 550 Billion U.S. Dollars
  • 18. 550 Billion U.S. Dollars An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head. -Emile Zatopek The global profits of imported and exported sporting goods in 2004 I was just marveling at this here in Turkey. It's kind of how they put the t-butyl mercaptan smell in natural gas so you knowThe global profits of imported and exported sporting goods in 2004 re. 550 Billion U.S. Dollars
  • 19. Globalization of Production Many firms proceed to Foreign Direct investment (FDI) in the sporting goods industry. in other developed countries (market- seeking FDI) in developing and transition countries (efficiency-seeking FDI) with low production costs (unit labor costs).
  • 20. Globalization of Production Most sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America. Over 80% of soccer balls are manufactured in Asia.
  • 21. Globalization of Production Most sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America. Over 80% of soccer balls are manufactured in Asia. Nike, and Reebok relocate all production in developing countries through outward processing trade to Pakistani, Indonesian, and other subcontractors.
  • 22. Whether through sponsorship of sports and sporting events, production of sporting goods or the use of sport and athletes to promote unrelated business. Sport is key to many Transnational Corporations
  • 23. Full time: Remember the Quiz? Lets have a look 1. Football player 2. Basketball Player 3. Baseball Player 4. Winner of Wimbledon 5. Winner of a Golf Major 6. Sports team that play in red 7. Gold medal winner at London 2012 8. A sports brand 9. Three non-sporting sponsors 10. Sports governing body.
  • 24. Football Team or TNC (Trans-national corporation)? Case Study: Manchester United. Why do you think Manchester United have been so successful in their off field activities? Is the sporting success of a team linked to the business success of a team? Resources •http://www.forbes.com •Read more: http://www.businessinsider.com/manchester-uniteds-financials-and-sponsors-2012-8? op=1#ixzz27TDt9YQy •http://www.dailymail.co.uk/sport/football/article-2131936/Manchester-United-richest-club-world--Forbes-list.html
  • 26. Some Sources from Andreff , Wladimire (1990) The Economic Globalization of Sport, University Paris 1 Pantheon Sorbonne

Editor's Notes