Creating The Next Transformation in Retail: The Hypershowroom
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The document discusses the future of retail through the concept of the 'hypershowroom,' which integrates immersive experiences, personalized service, and seamless transactions to enhance customer shopping experiences. It highlights the importance of consumer expectations for convenience, value, and informed choices, as well as the benefits for retailers and product companies in creating loyalty and excitement. Key strategies for implementation include investing in employee training, redesigning store interactions, and leveraging technology to connect shoppers with products.
Creating The Next Transformation in Retail: The Hypershowroom
- 1. OF THE FUTURE BRAND STRATEGY+DESIGN STORE OF THE FUTURE
- 3. THE HYPERSHOWROOM CREATING THE NEXT TRANSFORMATION IN RETAIL: TM
- 5. “WANT OUT OF SHOPPING WHAT I THINK PEOPLE ARE GOING TO ~ GROCERY CEO IS AN EXPERIENCE. ”
- 6. WHAT KEEPS YOU “SHOPPERS WILL HAVE THE OPTION TO NOT GO INTO THE STORE AT ALL.”
- 7. SOURCE:FMIDATA % RETAIL GROCERY SALES BY 2022
- 9. SOURCE:FORRESTERRESEARCH 414BILLION $ IT’S GOT TO COME FROM SOMEWHERE
- 12. SO WHAT IS THE POINT?
- 13. “I CARE ABOUT VALUE.” “I DON’T WANT TO WAIT FOR WHAT I WANT.” “I WANT TO MAKE FULLY INFORMED CHOICES, AND I EXPECT RETAILERS TO HELP ME.” THE CONSUMER HAS SPOKEN:
- 14. “I WANT THE BEST OF BOTH WORLDS”
- 15. SO WHAT CAN RETAIL DO?EMBRACE A NEW MODEL
- 17. PERSONAL TOUCH. IMMERSIVE TRIAL, AND FRICTIONLESS CONVENIENCE THE PURPOSEFUL INTEGRATION OF ALL WITH A HIGHLY ILLUMINATING INFORMATION,
- 18. ABLE TO TRY EVERYTHING. SAMPLING ON STEROIDS. NEW MODES FOR PRODUCT TRIAL IMMERSIVE
- 19. TRANSPARENT AND PROACTIVE. EASY ACCESS TO DETAILS, PROVENANCE, MANUFACTURING PRACTICES. FULL INTEGRATION OF SOCIAL MEDIA. LINKED TO THE SHOPPER . ILLUMINATING
- 20. MULTIPLE PURCHASE OPTIONS. BUY NOW, SUBSCRIBE, OR HOME DELIVERY. REMOVES FEAR OF THE UNKNOWN FRICTIONLESS
- 21. CONCIERGE SERVICE ASSOCIATE EXPERTISE TOOLS THAT CONNECT PEOPLE MICRO-PERSONALIZATION OF PRODUCTS PERSONAL
- 23. THERE ARE SOME GREAT BRANDS LEADING THE WAY
- 30. % OF MILLENNIALS CONSULT 4 OR MORE SOURCES 50> ILLUMINATING SOURCE:EDELMAN
- 31. ILLUMINATING
- 36. SOURCE:FORRESTERRESEARCH/FITPAY FRICTIONLESS 142 BMOBILE PAYMENTS 2019 $ FITPAY
- 40. IN SALARIES =$ ONE DOLLAR$ PERSONAL SOURCE:WHARTONSCHOOL
- 42. PERSONAL
- 44. WHAT IT WILL TAKE RETAIL + PRODUCT PARTNERSHIP INVESTMENT IN EMPLOYEE TRAINING + TOOLS REDESIGNING STORE AROUND SHOPPER/PRODUCT INTERACTION INVESTING IN HUMAN SCALE TECHNOLOGY AND DATA THAT CONNECTS SHOPPERS TO PRODUCTS AND INFORMATION
- 45. WHAT IT MIGHT
- 50. THE HYPERSHOWROOM DELIVERS THE BEST OF BOTH WORLDS
- 51. IT CREATES A TRIPLE WIN PRODUCT COMPANIES TRIAL DIFFERENTIATION DIALOGUE RETAILERS LOYALTY FREQUENCY EXCITEMENT SHOPPERS TRUST VALUE DISCOVERY
- 56. OF THE FUTURE BRAND STRATEGY+DESIGN THANK YOU
- 57. OF THE FUTURE BRAND STRATEGY+DESIGN