Glow Connection Press Kit 2015
0 likes434 views
Public relations is important for consistent hard work over time to get press coverage and raise awareness of a company or organization. PR takes skill and effort to get media attention through representation, as publicity does not happen naturally even for well-known brands. When done correctly through an artful and scientific approach, public relations provides marketing results and ROI through delivering messaging to external audiences.
1 of 9
Download to read offline
Glow Connection Press Kit 2015
- 3. WHY IS PUBLICITY IMPORTANT? We often get asked what makes a successful public relations program? What does it cost? Does my organization/company really need it? How long do we need to do it? Can’t we do it myself? Why do my competitors always get press? Unless you are a high profile celebrity (like Tom Cruise, or Coca Cola good public relations just doesn’t happen on its own. Even those brands need representation). It takes a lot of skill, and consistent hard work, over a period of time. It’s part art, part science and when practiced correctly the results can be very rewarding. The bottom line, public relations and other marketing communication tools — delivers the ROI.