GladMinds - Simplify Life
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The document discusses the importance of understanding consumer behavior beyond just price considerations and emphasizes the need for effective communication and engagement with customers. It highlights the diminishing quality of customer data over time and the necessity of differentiating a brand through unique service designs and personalized experiences. Strategies for simplifying consumer choices and staying relevant in a constantly changing market are also outlined.
GladMinds - Simplify Life
- 2. YOU ARE THE CONSUMER Do you look beyond the price?
- 3. BUILDING A STORE BRAND WHERE PRIDE AND SATISFACTION MATTER Know Differentiate Reality Check Simplify Life LIVING THE DIFFERENTIATION
- 4. DISTANCE / TRAFFIC CROWD / RUSH SENSORY IRRITANTS PRODUCT SELECTION POOR EXPERIENCE Ageing of customer data? Data quality deteriorate with time. Do question the relevance of CRM & who you connect to? CITY WALK CYCLE BUS CAR estimate actual estimate actual estimate actual estimate actual Graz 25 % 44 % 5 % 8 % 12 % 16 % 58 % 32 % Bristol 42 % 55 % 6 % 10 % 11 % 13 % 41 % 22 % 80 8% % of brands feel they are great in communication of consumers feel the same way Data collected from a published source. How does your customer come to you? * When you may not go to the store? Are you confident of the data you have? How good is your * communication doing? Know LIVING THE DIFFERENTIATION
- 5. Differentiate • • Visit Purchase Experience Engage UNIQUE ELEMENT SERVICE DESIGN EMOTIONAL CONNECT PRIVILEGE Easy check out, Incentive on purchase, feedback social media likes, etc. Consumer Experience Sequence LIVING THE DIFFERENTIATION Points of Differentiation
- 6. DEALS I need it when I want it Planningv/s Search For The Right Product, Fear… The Complex Reality- WouldYou Like To Reduce It ? KASHMIR ? FIJI ? LOCAL ? WHOLE ? SWEET ? BROWN ? Reality Check LIVING THE DIFFERENTIATION Information Choice Time Difficulty
- 7. Simplify Life LIVING THE DIFFERENTIATION Go Connect Stay Relevant Offer Convenience Be Available Stay Engaged VALIDATE AND CONNECT. STAY CONNECTED. INNOVATE, PERSONALIZE. CAPTURE CHANGE PRODUCT CATALOGUE FOR STORE IS LINKED TO AVAILABILITY ALLOW FEEDBACK. RESPOND & RESOLVE. ATTRACT, INCENTIVIZE. MAKE THEM FEEL SPECIAL.
- 8. LET’S CONNECT, AND SIMPLIFY LIFE.