Catalina Alzate Mora
 University of Los Andes
 Bogotá, Colombia
 Key words: Enterprises, education,
community-based enterprises.




                      GO FORWARD! Saving together
                      Saving education strategy for the street
                      vendor community in Bogotá
more on: www.vimeo.com/catalinaalzate/palante
Street vendors are poor people who sell products of immediate
consumption in the streets. They cannot save money because
it is not enough, they don’t have appropriate mechanisms to
save and they have no access to formal financial services.
Vendors are in contact with many sectors of society who are
able to develop business models with them, but there are no
mechanisms to convene efforts from all sectors.
‘Go forward!’ is a saving education strategy for the street vendors. It
enables them to strength their capacities to overcome poverty and
pursue a life project. ‘Go Forward!’ convenes and balances private
sector, local government and civil society around small groups of
street vendors. Those groups are guided in a process of collective
savings, gathered from the sale of private subsidized products.
Such products have a label recognized by the civil society. Local
government encourages and supervises cooperation among actors.
Design role: Development of the project with human centered
methodologies, that allowed the comprehension of users and set
the proper incentives. The process included creative
methodologies, assisted by an economist. It kept the focus on
the human being as a principle and measure of success, putting
other considerations such as financial, political or market areas,
depending on the human development of vendors.

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Go forward! saving together

  • 1. Catalina Alzate Mora University of Los Andes Bogotá, Colombia Key words: Enterprises, education, community-based enterprises. GO FORWARD! Saving together Saving education strategy for the street vendor community in Bogotá more on: www.vimeo.com/catalinaalzate/palante
  • 2. Street vendors are poor people who sell products of immediate consumption in the streets. They cannot save money because it is not enough, they don’t have appropriate mechanisms to save and they have no access to formal financial services. Vendors are in contact with many sectors of society who are able to develop business models with them, but there are no mechanisms to convene efforts from all sectors.
  • 3. ‘Go forward!’ is a saving education strategy for the street vendors. It enables them to strength their capacities to overcome poverty and pursue a life project. ‘Go Forward!’ convenes and balances private sector, local government and civil society around small groups of street vendors. Those groups are guided in a process of collective savings, gathered from the sale of private subsidized products. Such products have a label recognized by the civil society. Local government encourages and supervises cooperation among actors.
  • 4. Design role: Development of the project with human centered methodologies, that allowed the comprehension of users and set the proper incentives. The process included creative methodologies, assisted by an economist. It kept the focus on the human being as a principle and measure of success, putting other considerations such as financial, political or market areas, depending on the human development of vendors.