Go Global: Get Real with Web 2.0 June 2010

This document discusses lessons learned from using Web 2.0 technologies in Australian businesses. It notes that while some projects failed or were seen as fads, others succeeded in driving business results by enabling online learning, communication, and collaboration. It emphasizes that technology alone is not the answer and that gaining buy-in from stakeholders is important for success. The key lessons are that training solves problems when return on investment is demonstrated and that people want to be co-creators in the innovation process.