Go social networking or go out of business
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The document discusses social media usage in the 11 most populated countries. It finds that on average 4 of the top 10 most visited websites in each country are social networks or blogs. The only exceptions are China, which has no social networks in its top 10, and Russia, which has 6 social networks in its top 10. It concludes that businesses must have a social media presence where their customers socialize online in order to remain relevant and avoid going out of business. They should also publish relevant content that can be found through search engines.
Go social networking or go out of business
- 1. Author: Samuli Pesu LinkedIn: http://www.linkedin.com/pub/samuli-pesu/12/629/3b2 Facebook: http://www.facebook.com/samuli.pesu E-mail: samuli.pesu@awaragroup.com GO SOCIAL NETWORKING OR GO OUT OF BUSINESS? There are 11 countries in the world with more than 100 million people. In decreasing order, these countries are: China, India, United States, Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia, Japan and Mexico. The total population of these countries account for approximately 60% of the world’s population. What are people in these countries doing online? Let’s look at the 10 most popular websites in each country (alexa.com). On average, nearly 4 out of the 10 most popular websites are either social networking sites or blogs. The others among the top 10 sites mostly consist of search engine homepages. There are a few exceptions as China does not have any social networking sites or blogs in its top 10 most visited websites, whereas Russia has 6 social networking sites or blogs in its top 10. What are the implications for international or local business operations? It is clear that doing social networking online has now become a must without which we run the risk of going out of business. If your customers are social networking online, you should do as well. The second thing is that people use search engines to find information, and therefore you should publish relevant content in proper channels which they may find when searching for information. For more detailed information on the most popular websites in each country, please see the attachment. Top 10 most visited websites in the largest countries of the world 14052012.pdf Original source of the article - www.samulipesu.me MOSCOW, ST.PETERSBURG, TVER, YEKATERINBURG, KYIV, HELSINKI WWW.AWARAGROUP.COM
- 2. If you want to discuss this article, please contact the author: Samuli Pesu, Vice President, Head of Marketing LinkedIn: http://www.linkedin.com/pub/samuli-pesu/12/629/3b2 E-mail: samuli.pesu@awaragroup.com MOSCOW, ST.PETERSBURG, TVER, YEKATERINBURG, KYIV, HELSINKI WWW.AWARAGROUP.COM