STRATEGY
THE BASE
• Know yourself
• Know your market
An Idea is Not a Strategy
You Need a Process
• Line up your ducks!
It’s Not Brain Surgery
Photo by David L Warner - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/87331022@N00 Created with Haiku Deck
Three Steps to Strategy
• For a strategy you need:
• Goals.
• A plan.
• A process.
Your Goals Are Not About
You
Create Your Goals
• Envision your client
• Know what they need
• Provide Solutions
Make Your Plan
• List each step.
• Create your vehicle (posts, slides, blog, videos, podcast,
course)
• Set up receiving basket
• Promotion
Perform Your Process
• Promote the plan
• Make it simple
• Make it easy for clients
• Guide with specific actions
• Over deliver
Strategy Rocks!

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