Going Mobile
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The document discusses the rapid evolution of mobile technology and its impact on consumer behavior and business practices. It highlights the explosive growth of mobile internet, the increasing use of SMS and apps, and how companies like Disney leverage mobile engagement strategies, including QR codes and interactive experiences. Overall, it underscores the transformative role of mobile technology in shaping the future of business.
Going Mobile
- 1. …Going MobileWhy the future of business is in the palm of your hand
- 2. What We’re Going to CoverPurpose: Take a look at the world of mobile and how its rapid evolution is changing consumer behavior and therefore business in generalProcess: Cover history of mobile adoption and its various technologies (SMS, QR Codes, Apps)Payoff: Better understanding of how mobile is changing, and will continue to change, the way we do business
- 3. Did You Know 4.0http://www.youtube.com/watch?v=6ILQrUrEWe8
- 4. Mobile Technology“It is the fastest growing giant industry of the economic history of mankind, and it’s barely begun.”The speed of mobile-internet take-up is a revolution “the likes of which we haven’t see before.”
- 5. Media Consumption is Shifting
- 6. Evolution of the Cell Phone
- 7. How fast is mobile internet growing?
- 8. How fast is mobile internet growing?
- 9. Desktop vs. Mobile9 million customers in 3 yrs120 million iPod Touches, iPhones, and iPads sold in 3 yrs
- 10. Mobile
- 11. How has mobile usability changed?
- 12. Explosive GrowthiTunes Apps - $1.7 Billion in 2010App market will explode to $38B industry by 2015
- 13. Predicting the Future, c. 1993
- 14. What are they using their phone for?
- 15. How much do people use their phones?
- 16. Mobile Stats
- 17. Mobile Stats
- 18. Don’t Forget About SMS98% of phones in the U.S. are SMS-enabledBy 2009, 5 trillion SMS messages were being sent worldwide
- 19. SMS: By the NumbersDirect Marketing Association’s 2010 Response Rate Trend Report90% of all text messages are read within 3 mins99% text messages opened are read by the recipient
- 20. Twist, Text, & Win
- 21. Mobile Optimized
- 22. Social & Mobile
- 23. Mobile Optimized
- 29. Mobile Engagement – ScanningThe growing prevalence of smartphones has broughtwith it an array of technologies that give marketers a“device” to deepen engagement with consumers
- 30. What is a QR (Quick Response) Code?A barcode readable by smartphones which connects consumers to multimedia contentCan be programmed to communicate severaltypes of info (website, video, send email/text)Adds new level of engagement to a traditionallypassive experience
- 31. DIY QR Codes at Home DepotDo-it-yourselfers now able to do more product research themselvesLets shoppers access how-to videos, product demos, relevant accessories, buying guides, project guides, etc.Ability to buy items online or make purchases with mobile device with a “buy button”
- 32. How Has Disney Leveraged?Directed to Tron mobile websiteDLR Ticket Offers(print & bus shelters)Triggered content throughout the shipQR code-embedded credentials
- 33. What We’ve Done…AAA Disney January MonthAdd an interactive experience to print ad in order to position Disney as a leader in technology & innovation33
- 34. What We’ve Done…MPI’s One+ MagazineAdded an interactive experience to print ad (via Microsoft Tag) which linked to YouTube video34
- 35. How Has Disney Leveraged?
- 36. Mobile Apps?
- 37. Mobile AppsJoin us next month as we take a deep dive into the wonderful world of apps
Editor's Notes
- #19: There’s a lot of opportunity, but you have to be innovative.Rather than sending out a text blast, treat your messages like a conversation with the customer while offering them valuepersonal proximity and it’s social capability allow us to have an intimate relationship with our phones and what they can do. SMS is an immediate way to capitalize on those qualities without having to worry about downloading an app or compatibility issues
- #20: These high action rates are probably due to the fact that texting is an opt-in marketing channel, in which consumers actively seek out information and sign-up for updatesWhile the Western world has focused on smartphones and flashy apps that let you pull up RSS feeds, find information, or fling exploding birds at structures, SMS marketing is still a hugely important part of our mobile livesWhile mobile apps may look nice, they can sometimes be a case of prioritizing new technology over a real strategy.