Going Mobile: Optimizing Your Digital Communications
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This document discusses optimizing digital communications for the mobile world. It notes that the number of global internet users accessing the internet only via mobile is growing. It advocates developing a communication strategy that considers objectives, audiences, messages, engagement, measurement, and assessment. Key metrics for mobile include frequency, location, trending topics, and influencers. The document emphasizes observing analytical trends to shape responsive, adaptive, and relevant mobile content and messages. It stresses integrating measurement and assessment into communication strategies and goals.
Going Mobile: Optimizing Your Digital Communications
- 1. Going Mobile Optimizing Your Digital Communications
- 2. The number of internet users In the world today… worldinternetstats.com
- 3. The number of people in the world today… 2012 US Census Bureau
- 4. The number of people with mobile devices today… 2012 US Census Bureau
- 5. Number of global internet users who access the internet only via mobile…
- 7. Number of global internet users who access the internet only via mobile… One size does NOT fit all.
- 8. Communication Strategy Objectives Audiences Messages Engagement Measurement Assessment
- 10. 5 Behaviors on the Social Web Watch 79.8% Share 61.2% Comment 36.% Produce 24.2% Curate <1 % (Altimeter Group: Socialgraphics) Your Audience Behaviors
- 12. Your #1 Audience Can I find you without knowing your name?
- 13. Mobilize: Connections 250M users 50% access via mobile 90M monthly users *91% of mobile phones have photo/video capability 1.1B users 68% access via mobile 10M users 100% access via mobile (35,000 new users daily) Over 2B views each day Over 100M mobile views 50M registered users 50% access via mobile
- 15. Mobilize: Native v. Web-based
- 16. Are you shaping your messages for a positive mobile experience? Responsive Adaptive Relevant
- 17. What do users want from mobile websites ?
- 22. Frequency: When to post Location: Where to post Measurement: Trending: What to post Influencer: Who to post to Social Metrics
- 23. On-Demand Reports Objectives Integrated with goals Targeted to audience Strategic to media Opportunities Observe and adapt Analytical trends Future events Assessment
- 24. Thank you! Michael Winn Chief Digital Officer Digital Opps @DigitalWINN 850-980-9222 mwinn@rboa.com