Google ads formats
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This document outlines different types of Google ad campaigns and ad formats. It describes search campaigns which target customers actively searching online using text ads. Display campaigns use image and video ads to reach customers based on interests and behavior. Shopping campaigns engage customers with product images in search results. Video campaigns focus on app installs, while universal app installs target Android users. Smart campaigns dynamically use search or display ads to maximize brand awareness and lead generation.
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Google ads formats
- 1. CAMPAIGN & ADS FORMATS
- 2. DIFFERENT TYPES OF GOOGLE AD CAMPAIGN AND ADS FORMATS.
- 3. Reach customer when they are actively searching for a product or service using google or some other partner search engines. USED FOR ● Lead generation. ● Website traffic. Search Campaign
- 4. DIFFERENT TYPES OF SEARCH ADS ● SEARCH ADS ● SEARCH ADS WITH EXTENSION
- 5. Reach customers based on the customer behaviour such as interest, search history & many more USED FOR ● Building brand awareness. Display Campaign
- 6. DIFFERENT TYPES OF DISPLAY ADS ● IMAGE ADS ● RESPONSIVE IMAGE ADS ● RICH MEDIA ADS
- 7. Reaching out customer more effectively by showing product images in the SERP itself through a display ad. USED FOR ● Generally used by E-commerce websites. ● Lead generation. Shopping Campaign
- 8. Reach out customer with a more engaging and effective way like a video or slideshow video. USED FOR ● Building brand awareness. ● Website Traffic. ● Lead generation. Video Campaign
- 9. This is an ad which specifically has only one goal and that is reaching as many customer as it can and maximize APP Installs ( Generally Android ) USED FOR ● App Installs Universal App Install
- 10. Dynamic ads that can fit as the requirement is. This ads can toggle between display ads and search ads to maximize the performance of the ads. USED FOR ● Branding ● Generating leads Smart Campaign
- 11. THANK YOU! AYUSH SHARMA DIGITAL MARKETING EXECUTIVE, MADVERT SOLUTIONS PVT. LTD