Google AdWords VS. Facebook Ads
Download as PPTX, PDF1 like463 views
This document explores the effectiveness of Google AdWords and Facebook Ads as marketing tools for online shops, emphasizing the need for SMEs to develop skills in digital marketing and analytics. It outlines objectives, methodologies, and findings related to metrics such as conversion rates and customer engagement. The study aims to provide a framework for comparing different digital advertising strategies to enhance customer acquisition and sales promotions.
Google AdWords VS. Facebook Ads
- 1. Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 2. • WHY BOTHER WITH THIS TOPIC? • OBJECTIVE • DEFINITION OF TERMS • LITERATURE REVIEW • CONCEPTUAL FRAMEWORK • METHODS TO BE STUDIED AND MASTERED • FINDINGS • CONCLUSION Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 3. Having a website is not enough! SME owners and managers must develop new skills: • Data driven web design and development • Digital marketing tools • Data collection and analytics BENEFITS: • Target the right target groups appropriate web pages • Compare the effectiveness of digital marketing • Track customer actions • Measure advertising cost effectiveness Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop WHY STUDY THIS TOPIC?
- 4. • Objective of this study is to explore and master skills needed for measuring and comparing the effectiveness of digital marketing services in attracting customers and promoting sales. • These skills will be used to compare the effectiveness of Google AdWords and Facebook Ads as marketing tools for an Online Shop. OBJECTIVE OF THE STUDY Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 5. • FACEBOOK ADS – distributing advertising to members of social groups who are interested in topics related to business message. • REAN MODEL – initiating, building and nurturing customer relations as a series of steps require more and more customer involvement • EFFECTIVENESS – using metrics of impression, CTR, and conversion to improve advertising efficiency. • GOOGLE ADWORDS – linking advertising to keywords in Google as a means to communicate business messages to interested Internet users DEFINITION OF TERMS Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 6. Digital Marketing • Search Engine Advertising • Digital Display Advertising • Social Media Marketing • REAN - Model LITERATURE REVIEW Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 7. REAN Model – Theory Conceptual Framework Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 8. • Google AdWords • Facebook Ads Manager • Google Analytics • Google Tag Manager • Data analysis with SPSS Methods to be studied and mastered: Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 9. Findings - Gender Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 10. Findings - Age Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 11. Findings - Devices Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 12. Findings – Consumer Activities Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 13. Findings – Bounce Rate Effects Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop Avg. Bounced Effective Cost per (฿) Bounce Rate Sessions Sessions Effective Session Google AdWords 13.66 2477 15666 0.53 Google Organic 21.44 834 3040 FB Ads 9.11 251 2467 2.17 FB Organic 15.09 3 31 Direct Traffic 17.78 386 1684
- 14. Findings – User Flow
- 15. Findings – Conversion rates Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop Mean of Mean of Conversion Rates (%) Cost per (฿) Source of Session Daily Session Conversion by Digital Marketing Conversion Google AdWords 585 43 7.35 6.29 Facebook Ads 88 3 4.08 49.48 Organic Traffic 125 6 4.43 Direct Traffic 67 10 15.01
- 16. Conclusion Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 17. Measuring the Effectiveness of Google AdWords and Facebook Ads As Marketing Tools for an Online Shop
- 18. Digital Marketing Mind Map