Google Algorithm
- 1. Google Algorithm Presented by : SUMIAH BANU Digital Sumiah Academy Digital Marketing Course in Chennai
- 2. What is Google Algorithms? Google Algorithm is the program used by Google for ranking websites on it’s results pages among organic results. Several hundreds of factors are used by google algorithm to assign a rank to a page for a given query. The first step to calculate a relevancy score for pages according to the query. It is dome by analyzing page content and popularity. Popularity is based upon volume, structure and quality of back links. Digital Sumiah Academy Digital Marketing Course in Chennai
- 3. Types of Algorithm Panda Penguin Humming Bird Pigeon Mobile Rank Brain Possum Digital Sumiah Academy Digital Marketing Course in Chennai
- 4. Google PANDA Launch date : February 24,2011 Hazards: Duplicate, plagiarized or thin content; user-generated spam, keyword stuffing. Panda assigns a so-called “quality score” to web page; this score is the used as a ranking factor. Initially Panda was a filter rather than part of Google’s ranking algorithm, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster. Digital Sumiah Academy Digital Marketing Course in Chennai
- 5. Google PENGUIN Launch date : April 24, 2012 Hazards: Spammy or irrelevant links; links with over–optimized anchor text. Penguin’s objective is to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time. Digital Sumiah Academy Digital Marketing Course in Chennai
- 6. Google HUMMING BIRD Launch date : August 22, 2013 Hazards: Keyword stuffing; low-quality content Hummingbird helps Google better interpret search queries and provide results that match searcher intent ( as opposed to the individual terms within the query) While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. Digital Sumiah Academy Digital Marketing Course in Chennai
- 7. Google PIGEON Launch date : July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia) Hazards: Poor on and off-page SEO Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and the core algorithm: traditional SEO factors are now used to rank local results. Digital Sumiah Academy Digital Marketing Course in Chennai
- 8. Google MOBILE Launch date : April 21, 2015 Hazards: Lack of a mobile version of the page, poor mobile usability How it works: Google’s Mobile Update ensures that mobile- friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down ranked. Digital Sumiah Academy Digital Marketing Course in Chennai
- 9. Google RANK BRAIN Launch date : October 26, 2015 Hazards: Lack of query-specific relevance features; shallow content; poor UX Rank Brain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search results in response to those queries. Googles calls Rank Brain the third most important ranking factor. While we don’t know the ins and outs for Rank Brain, the general opinion is that it identifies relevance features for web pages ranking for a given query, which are basically query-specific ranking factors. Digital Sumiah Academy Digital Marketing Course in Chennai
- 10. Google POSSUM Launch date : September 01, 2015 Hazards: Tense competition in your target location The Possum updated ensured that local results vary more depending on the searcher’s location. The closer you are to a business’s address, the more likely you are to see it among local results. Possum also resulted in greater variety among results ranking for very similar queries like “Dentist Denver” and “ dentist Denver co.” Interestingly, Possum also gave a boost to businesses located outside the physical city area. Digital Sumiah Academy Digital Marketing Course in Chennai
- 11. Digital Sumiah Academy Digital Marketing Course in Chennai