GOOGLE ALGORITHM PPT.pptx
- 1. GOOGLE ALGORITHM Presented by, Ragini Sriraj
- 2. WHAT IS GOOGLE ALGORITHM? Google algorithms are the sets of rules that Google uses to rank websites in search results.
- 3. Google Algorithm It is a complex system that retrieves data from search index and instantly deliver the best possible results of a query Google updates Algorithm every year. This disrupts SEO. Adjustments have to be made accordingly. Search engine uses a no: of algorithm & ranking factors to deliver best possible results of a query.
- 4. Rank Tracker- sync to Google Analytics account
- 6. The 2022 Google Algorithm Ranking Factors • Google promotes fresh contents hence update contents in the website regularly Consistent Publication Of Engaging Content • Inserting most relevant keywords in the meta tag will helps in ranking Keywords In Meta Tags • It is a link created to link one website with other website. It is a vote of confidence, were each website vouches for each other. Backlinks
- 7. • It is a cluster of 10 plus authoritative pages revolving around one hub keyword. Consistency of this keyword helps in generating more traffic to the website Niche Expertise • The greater the concentration of pages with the same keyword in their title tags, the higher the site will rank for that keyword Internal Links • The site should look exactly same for both desktop and mobile and the layout of the mobile version should be easy to navigate. Mobile Friendliness
- 8. • Consistent Publication • Engaging content-time on page or pages per session User Engagement •The website should take no longer than 3 seconds to load to receive full ranking credit. •We can check website speed with Pagespeed Insight Tool Page Speed • Safety from Hackers Site Security / SSL Certificate Keywords in URL Keywords in Meta Description Tags
- 9. Picture credits: firstpage sage
- 10. Algorithm Updates • Date: February 24, 2011 • It assigns quality scores to WebPages and rank them accordingly • Hazards: Duplicate, plagiarized or thin content; user-generated spam; keyword stuffing. • How to adjust: SEO Power Suite's Website Auditor. Panda • Date: April 24, 2012 • Objective is to down-rank sites whose backlinks look unnatural. • Hazards: Spammy or irrelevant links; links with over-optimized anchor text. • How to adjust: run regular audits with a back link checker like SEO Spyglass. Penguin • Date: August 22, 2013 • Helps Google better interpret search queries and provide results that match searcher intent • Hazards: Keyword stuffing; low-quality content. • How to adjust: Rank Tracker Hummingbird
- 11. • Date: April 21, 2015 • Google ranks all websites based on how fast and user-friendly their mobile versions are. • Hazards: Lack of a mobile version of the page; poor mobile usability. • How to adjust:WebSite Auditor Mobile • Date: October 26, 2015 • RankBrain the third most important ranking factor. larger context, like synonyms, implied words, and personal search history. • Hazards: Lack of query-specific relevance; shallow content • How to adjust: With the WebSite Auditor‘s TF-IDF tool RankBrain • Date: May 4, 2018 • Affect medical websites as well as other websites that have to do with potentially life-altering decisions (finance, law, education). • Hazards: Lack of authority • How to adjust:SEO Spyglass Medic
- 12. BERT • Date: October 22, 2019 • How it works: BERT helps computers understand natural language or the language humans use to communicate. By doing so, it may show new results for some search queries, which Google estimates will be 1 in 10 searches—a number that has marketers paying attention. • BERT signals to search users it’s time to use Google in a more natural way: by asking questions the way someone would in real life. E.g.. Instead of searching the term “allergy treatment,” users can type or verbally ask, “what is the treatment for allergies.” • Hazards: Poorly written content; lack of focus; lack of context. • The goal of RankBrain is the same as BERT: to better understand search queries as a natural language process and deliver more accurate search results. • However, BERT is not replacing RankBrain, but rather working alongside it to improve the user experience. • BERT has the potential to drastically improve artificial intelligence systems across the board. • BERT is open source, meaning anyone can use it
- 14. CORE UPDATES • Date: 2017-present • Google has started to refer to bigger updates as Google core updates. • Google core updates are just improvements on previous Google updates • How to adjust: track SERP history for the keywords you are targeting By launching Rank Tracker • Google released a broad core algorithm update on May 25, 2022.
- 15. Why The Google Algorithm Matters To Your SEO Strategy? If your website isn’t ranking on Google, your website is invisible Google’s algorithm is what decides whether or not your site will appear in its top results Many algorithm changes are attempts to correct these loopholes so that Google's users are rewarded with high- quality sites that accurately match search intent. If Google’s algorithm finds a problem on page, you won’t receive a notification. It may have come from a Google penalty.
- 16. Key Factors to Remember