Google algorithm training for beginner
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The document discusses three Google algorithms: Panda, Penguin, and Hummingbird. Panda was introduced in 2011 to give more weight to original content over copied content. Penguin was introduced in 2012 to punish websites using manipulative or spammy link building practices. Hummingbird was introduced in 2013 and incorporated elements of Panda and Penguin while also focusing on returning mobile-friendly search results.
Google algorithm training for beginner
- 2. What we know after trainning • What is Google algorithm? • How Google indexs a site? • Comparison of 3 algorithms: Panda, Penguin and Hummingbird
- 3. What is Google algorithm?
- 4. How Google index a site?
- 5. 3 Google algorithm updates Give original content more weight Mobile friendly searching Punish bad linking pratices
- 7. Google panda algorithm • Starting in 2011, Google decided that quality was more important than quantity. • Panda was establish to give original content more weight and appear higher in organic ranking. Our website Copycats Their website
- 9. Google penguin algorithm • Google Penguin was the search engine’s response to so-called “black hat” SEO tactics for link building • Manipulative link building techniques that focused on creating links through “link schemes” were targeted, included buying links, linking back, trading links, spam links, and similar tactics. • Targeting webspam introduced to punish sites with poor quality links
- 11. Google humming bird algorithm • Humming bird incorporates Penguin and Panda • The newest Google algorithm • It sorts through all information it has when you search and come back with answers • Focus on mobile friendly