Google analytics measurement protocol grant kemp
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The document discusses how to effectively use Google Analytics and its Measurement Protocol to track various activities, including offsite behavior and even unconventional items like coffee machines. It emphasizes the flexibility and power of Google Analytics as a data collection tool and provides a brief overview of how to interact with its API for data tracking. The author shares resources and insights from a session aimed at enhancing understanding of Google Analytics functionalities.
Google analytics measurement protocol grant kemp
- 1. Grant Kemp / @UKandroid E V E N X - FA C T O R H O W T O U S E G O O G L E ’ S M E A S U R E M E N T P R O T O C O L T O M E A S U R E A N Y T H I N G 1 T H A N K S
- 2. Grant Kemp / @UKandroid " T H E P R I C E O F L I G H T I S L E S S T H A N T H E C O S T O F D A R K N E S S . " A R T H U R C . N I E L S E N 2Grant Kemp / @UKandroid
- 3. G R A N T K E M P @ U K A N D R O I D
- 4. TA K E A WAY S F R O M T H I S S E S S I O N • Understand a bit more about how to use Google Analytics to measure offsite behaviour, Coffee Machines or just about anything. • Learn the concepts and terms behind it • Mould GA to your will • Break some rules
- 5. Grant Kemp / @UKandroidGrant Kemp / @UKandroid W H O I S T H E M O S T P O W E R F U L P E R S O N I N T H E S TA D I U M ?
- 6. W H AT I S G O O G L E A N A LY T I C S R E A L LY ? Grant Kemp / @UKandroid
- 7. Grant Kemp / @UKandroid W H AT I S G O O G L E A N A LY T I C S It is a phenomenally powerful and flexible data collection, mining, presentation tool that has the unique property of being created by some of the best minds in the business, but given the mandate to make it accessible to everyone.
- 8. Grant Kemp / @UKandroidGrant Kemp / @UKandroid
- 10. Grant Kemp / @UKandroid Perfect for Coffee Machines too!
- 11. Grant Kemp / @UKandroid Perfect for Stores
- 12. Grant Kemp / @UKandroid Perfect for ???
- 13. A N Y T H I N G !
- 14. T R A C K I N G M Y W E E K S A C T I V I T Y I N M P N U M B E R O F T I M E WA R P S : 4 G Y M V I S I T S : 0 F R I D G E D O O R O P E N S : 3 7
- 15. S O I F A L L T H AT S F R E E ? W H Y A R E Y O U O N LY T R A C K I N G 2 0 % O F Y O U R B U S I N E S S I N G A ? ? ?
- 16. Grant Kemp / @UKandroid S O W H AT D O W E N E E D T O K N O W T O M A K E G A M E A S U R E X - FA C T O R ?
- 17. H O W D O W E D O T H E C O L L E C T I O N Classic GA Analytics Universal Analytics Analytics SDKs for Apps Measurement Protocol
- 18. M E A S U R E M E N T P R O T O C O L I S D E S I G N E D F O R T H I S I T S N O T H A C K I N G O N G O O G L E A N A LY T I C S …
- 19. W H AT I S T H E M E A S U R E M E N T P R O T O C O L ? ( M P )
- 20. Grant Kemp / @UKandroid L E T ’ S C O L L E C T T H E D ATA
- 21. M O U L D I N G T H E G O O G L E A N A LY T I C S P L AT F O R M T O Y O U R Q U E S T I O N
- 22. H O W T O B U I L D A M P C A L L Sent via Http POST to the Google analytics Endpoint: P O S T / C O L L E C T H T T P / 1 . 1 H O S T: W W W. G O O G L E - A N A LY T I C S . C O M + PAY L O A D Grant Kemp / @UKandroid
- 23. Y O U N E E D A H I T F O R Y O U R PAY L O A D Purchase Event Tracking Page Tracking Social Refund User Timing PAY L O A D Grant Kemp / @UKandroid
- 24. W H AT S I N T H E PAY L O A D ? Sent via Http POST to the Google analytics Endpoint: + R E Q U I R E D PAY L O A D Page Tracking &v=1 &tid=UA-1234-5 &cid=555 &t=pageview + E X T R A S U T F - 8 A N D U R L E N C O D E D Grant Kemp / @UKandroid
- 25. T R A C K I N G A C U S T O M D I M E N S I O N I N M P ( M Y F R I D G E : E X A M P L E ) E X T R A S & C D = G R O U P N A M E & C D = F R I D G E D O O R O P E N S PAY L O A D Grant Kemp / @UKandroid
- 26. T R A C K I N G A C U S T O M D I M E N S I O N I N M P ( U S I N G M Y F R I D G E E X A M P L E ) E X T R A S & C D = G R O U P N A M E & C D = F R I D G E D O O R O P E N S PAY L O A D Grant Kemp / @UKandroid
- 27. D O N ’ T F O R G E T T H E C O D E ( T H I S I S T H E F U N B I T T H A T I L I K E T H E M O S T )
- 28. Are we Ready to Collect?
- 29. Grant Kemp / @UKandroid Awesome Demo would be here if you were in the talk. what’s not awesome about presenting pictures of Google Analytics?
- 30. It’s Alive! and Working!
- 31. Grant Kemp / @UKandroid W O W T H AT WA S A N A M A Z I N G D E M O . . S O R RY Y O U M I S S E D I T I F Y O U W E R E N ’ T T H E R E . H E R E A R E S O M E S C R E E N S H O T S F R O M I T.
- 32. S O W H AT D O R E S U LT S L O O K L I K E ?
- 33. Grant Kemp / @UKandroid S E G M E N T S W O R K !
- 34. U S E S E G M E N T S A N D R E P O R T S T O D R I V E I N S I G H T I F Y O U R B A N D N A M E S TA R T S W I T H A N “ A ” Y O U WA N T C H E RY L A S Y O U R M E N T O R
- 36. Grant Kemp / @UKandroid 36
- 37. Grant Kemp / @UKandroid W H O I S T H E R E A L W I N N E R ? 37
- 38. Grant Kemp / @UKandroid W H O I S T H E R E A L W I N N E R ? 38
- 39. Hopefully from learning what it takes to win, you can join us fellow X-factor Winners
- 40. U S E F U L L I N K S Measurement Protocol Resources Easy for learners https://github.com/analytics-pros/universal-analytics-php Popular on Github theiconic/php-ga-measurement-protocol Blog Post with data and links will follow on ConnectedWindow.com Grant Kemp / @UKandroid