Google analytics setting up process-how to set up

GOOGLE ANALYTICS
- HOW TO SET UP?

**CREATE YOUR ACCOUNT**
 1. Go to the [Google Analytics
website](https://analytics.google.com/analytics/web/).
 2. Click **Start for Free** or **Set up for Free**.
 3. Sign in with your Google account (Gmail). If you don’t have one, create it first.
 4. Fill in your account name (e.g.,“My Business”).
 5. Click **Next**.

Choose your objectives
Choose one or multiple (Get
baseline reports)
according to the needs of
your organization.Then click
create

CHOOSE THE WEB STREAM
At this stage, you'll be presented with your Google Analytics web stream options.
Since you're setting up GA4 for a website, choose Web as your platform.
This will allow you to track your website’s data and set up goals accordingly.

***ADD YOUR WEBSITE DETAILS**
 1. Select **Web** as the platform you want to track.
 2. Enter your website name (e.g.,“My Website”).
 3. Add your website’s URL (e.g., `https://www.mywebsite.com`).
 4. Choose your time zone and currency.
 5. Click **Next**.

**GET YOUR TRACKING CODE**
1. Google Analytics will now create a unique tracking code for your website.
 2.This code is called the **Global Site Tag (gtag.js)** and looks like this:
 ```html
 <script async src="https://www.googletagmanager.com/gtag/js?id=YOUR_MEASUREMENT_ID"></script>
 <script>
 window.dataLayer = window.dataLayer || [];
 function gtag(){dataLayer.push(arguments);}
 gtag('js', new Date());
 gtag('config', 'YOUR_MEASUREMENT_ID');
 </script>
 ```

**ADD THE TRACKING CODE TO YOUR
WEBSITE**
1.Open your website files or use your website builder (like WordPress,Wix, etc.).
2. Paste the tracking code into the `<head>` section of your website’s HTML.
3. Save and publish your website updates.

**UNLESS AND UNTIL YOU DON’T ADD THE
CODE
 You will receive this message

**5.TEST THE CONNECTION**
 1. Go back to Google Analytics and click **Admin** > **Data Streams**.
 2.Verify that your website is receiving data (you might see a live preview of
visitors).

 For those of you who work with other people to manage your website, you may
want to grant them access to your Analytics account so they can view reports and
get detailed information about your site’s performance.
 Google Analytics provides the ability to add any number of users to your account,
and to grant varying levels of access to your reports.
 Access to particular reports and domains is configured through a combination of
profile access and report dashboards and categories.

TO GRANT ACCESS TO ANOTHER USER
 Make sure that they already have a free Google Account
 Then go to the Analytics tab within your AdWords account and click on the
 Access Manager
 From the Access Manager, click Add User

**SELECT ACCESS TYPE:**
- Use the dropdown menu to choose the user’s **Access Type**.
-You can give them one of these roles:
- **View Reports Only:** Allows them to view data but not make changes.
- **Account Administrator:
** Grants full control, including editing account settings and viewing reports.

SETTING UP GOALS IN GOOGLE ANALYTICS
 A **site goal** represents the ultimate outcome you want from a user’s
interaction with your website. This could be completing a purchase, submitting a
lead generation form, initiating a web chat, or another desired action.
 **Key Performance Indicators (KPIs)** are measurable metrics that indicate
progress toward achieving your site goals. Examples include items added to a
cart, videos played, clicks to initiate a chat, or contact form submissions.

 While it’s useful to monitor KPIs using event tracking in Google Analytics, these
metrics should not be set up as goals. Goals should be reserved for tracking the
final desired outcomes.
 Take a moment to determine the value of these goals to your organization. This
information will be helpful as you optimize your site and evaluate its
performance in the future.

 When setting up a goal, you can choose between a template-based goal or a
custom goal format.
 The custom format is often simpler and more straightforward to use

Next, you’ll be asked to select a
Goal Type.
The available options are:
•Destination: Tracks when a user reaches a specific page,such as a thank-you page after completing a
purchase or form submission.
•Duration: Monitors how long users spend on your site.
•Pages/Screens per Session: Measures the number of pages or screens a user views in a single session.
•Event: Tracks specific interactions, such as video plays, button clicks, or file downloads.
Choose the type that aligns best with the goal you want to track.

GOAL TYPES AND EXAMPLES
Destination (A specific location loads):Tracks when a user lands on a specific page or screen.
A "Thank you for registering!" page after form submission or purchase confirmation.
Duration (Sessions that last a specific amount of time or longer):
Measures how long users stay on your site or app. Example: Spending 10 minutes or more on a
support page.
Pages/Screens per Session (A user views a specific number of pages or screens):
Monitors how many pages or screens a user navigates through in a single session.
Example: Visiting 5 or more pages on your site.
Event (An action defined as an Event is triggered):
Tracks user interactions that aren’t tied to a specific page or screen load. Example: Submitting a
form, playing a video, or clicking an ad.
Choose the goal type that aligns best with what you want to measure!

ASSIGN A NAME TO YOUR GOAL AND THEN SELECT THE GOAL TYPE

Give your goal a descriptive name, such as "Registration Confirmation" or
"Thank You Page Visit.“
Next, select Destination as your Goal Type.
Once you've done that, click Continue to proceed with setting up the details of
the goal.

To complete your Destination goal setup:
1.Choose "Equals to" from the dropdown menu.
2.Enter the page path of the destination you want to track.
For example, if the URL is https://www.yoursite.com/thank-you, you would
enter /thank-you in the field (omit the domain name).
3.After entering the page path, click Save to finalize your goal.
This will track when users reach the specified page as part of the goal.

WHEN SETTING UP A
**DESTINATION GOAL**
you will have three options to define the URL rule that triggers the goal.
 These options help you match the specific URL for your goal:
 1. **Equals to:**
 This option tracks when users visit one exact URL.
 **Example:** `/lead-submission-thank-you`
 This works well if you have a specific thank-you page or confirmation page.

**BEGINS WITH:**
 Use this if you have multiple pages with similar URLs, such as a series of thank-you
pages or order receipts.
**Example:** `/receipt`
 This can track pages like `/receipt-12345`, `/receipt-12346`, and `/receipt-12347`,
where the URL changes with each unique order.

**REGULAR EXPRESSION:**
This option is useful when you need to track several variations of a URL, but they
follow a similar pattern.
**Example:** `contact|directions`
 With a basic understanding of regular expressions, you can set up rules to match
different formats of URLs that may belong to one goal family.
 However, if you're not familiar with regular expressions, it might take some time to
get the rule working correctly.
Each option gives you flexibility in how you define the destination page or URL for
your goal.

SETTING UP DURATION GOALS
Name your goal with a descriptive title (e.g., "Long Session Duration").
Select “Duration” as your Goal Type.
Click Continue to proceed with setting up the goal.

Select the desired duration for your goal (e.g., sessions lasting 10 minutes or more).
Once you've set the duration, click Save to finalize your goal.

SETTING UP EVENT GOALS
Before we set up event goals, let’s quickly go over what events are.
Google Analytics by default only tracks actions that cause a page view
(like loading a new page). But events are things users do on your site that don't cause a page to
reload,
such as:
•Downloading a file
•Watching a video
•Logging in
•Scrolling down a page
To track these actions, you need to use event tracking.
The easiest way to do this is by using Google Tag Manager.

To continue creating your goal:
1.Give your goal a name (e.g., "Video Watch" or "Form Submission").
2.Select “Event” as your Goal Type.
3.Click Continue to proceed with setting up the event goal.

Here, you can define your event goal to be as broad or specific as you need:
•Broad: For example, set Category = File Download to track all file downloads as a goal.
•Narrow: Or, you can set Category = File Download and Label = “/annual-report-2019.pdf”
to track downloads of only that specific file.
Once you've configured the event parameters, click Save to finalize your goal.

WHERE CAN YOU SEE THE GOALS?
To view your goal performance in Google Analytics:
1.Sign in to your Google Analytics account and go to the View where you set up the goals.
2.Navigate to Conversions > Goals > Overview.
3.From the dropdown list, select your Goal type.
4.Here, you can see various metrics, including the number of Goal completions,
Goal conversion rate, abandonment rate, and more, for the specified goal.
This report helps you track how well your goals are performing.

Data collection refers to the automatic process of gathering information about user interactions
on a website through tracking codes.
This includes data such as page views, clicks, demographics, and device details.
Data modification, on the other hand, involves adjusting or filtering the collected data
within the Analytics platform.
This allows you to customize reports and gain specific insights by manipulating
parameters like event tracking or custom dimensions.

 Data Streams- Denotes where you want to collect data from IoS, Android,Web

DATA COLLECTION
Google Analytics gathers data to track and report on user interactions with websites and apps.
The data collected includes
•User and session metrics: Information on the number of users, session duration, and first-time visits.
•Device and browser details: Data about the type of device, operating system, and browser used.
•Geolocation estimates: IP addresses are used to determine a user's approximate location.
•On-site behavior: Includes the pages visited, time spent on each page, and the user's navigation path.
•User demographics: Information such as age, gender, and interests.
•Advertising identifiers: Google advertising cookies enable features like Remarketing.
To ensure the security of this data, Google Analytics utilizes protective measures like
Application Layer Transport Security (ALTS) and HTTPS encryption.

DATA IMPORT FEATURE
**Types of Data You Can Import**
**User Data:**
You can import additional user data, such as customer loyalty levels, subscription statuses, or
other attributes you track outside of Google Analytics.This allows you to segment and analyze
users based on more personalized data.
**Product Data:**
If you have e-commerce tracking, you can import additional product-related information like
inventory levels, product categories, or price ranges.
This can enrich your e-commerce reports and help you track performance with more detail.

**Cost Data:**
You can import advertising cost data, such as campaign spend from non-Google ad
networks, into Analytics to evaluate the ROI of your campaigns alongside your traffic
and conversion data.
**Custom Data:**
You can upload any other custom data you might have, such as CRM data, sales data,
or other business-related metrics.
This helps integrate offline data into your online analytics and create a more complete
view of your business performance.

**Click “Create Data Source”:**
To start importing data, you’ll first need to go to the **Admin** panel in your Google Analytics
account. Under the **Property** column, click on **Data Import**, then click on **Create Data
Source**.
**Select the Type of Data Source:**
You'll be presented with different options depending on what kind of data you want to import (User
Data, Product Data, Cost Data, etc.). Select the appropriate type of data source.
**UploadYour Data:**
After selecting the data type, you’ll need to upload the data file (usually in CSV format).You’ll also
match the columns in your file with the relevant fields in Google Analytics.

WHY USE DATA IMPORT?
**Enhanced Reporting:** By importing extra data, you can create custom reports that combine
Analytics data with your offline or third-party data. This helps you better understand user behavior
and track key performance indicators (KPIs) across different data sources.
**Deeper Insights:** With more data at your disposal, you can segment and analyze your
audience based on custom attributes or variables that are unique to your business.
**Data Enrichment:** Data Import allows you to enhance the value of your existing Analytics
data by adding external context, which can lead to more accurate decision-making and improved
marketing strategies.

 Acquisition: Acquisition refers to attracting new visitors to your website and tracking how they discover
it, whether through search engines, social media, paid ads, referrals, or direct visits. Analysing
acquisition helps identify which traffic sources are most effective and guides strategies to increase
engagement and conversions.
 Active Users: Active Users are individuals who interact with your website within a defined time period,
such as daily, weekly, or monthly. This metric shows user engagement and recurring interest in your
content, providing insights into user retention and overall audience health.
 Acquisition Reports: Acquisition Reports show how visitors arrive at your website, breaking down traffic
sources like organic search, direct visits, social media, and referrals. These reports help assess the
effectiveness of different marketing channels, optimize efforts, and allocate resources to attract and
retain visitors.
 Average Engagement Time: This refers to the average amount of time users spend interacting with your
website or app, such as scrolling, clicking, or typing, during their visit.

 Average Engagement Time per Session: This metric tracks the average time users spend interacting
with your website or app during a single visit or session, reflecting how much time users engage with
your content each time they visit.
 Advertising Features: These are tools and options in digital platforms designed to help businesses
create, manage, and optimize ads. They include targeting capabilities, ad formats, and performance
tracking to improve the effectiveness of online advertising.
 Attribution: Attribution identifies which marketing actions or channels (such as ads, emails, or
social media) are driving specific outcomes, like sales or conversions. It helps determine which
parts of your marketing strategy are most effective.

 Audience: In marketing, the audience refers to the people you aim to reach with your ads or
content. Characteristics such as age, location, interests, or behavior typically define the audience,
ensuring your message reaches the right people.
 AdWords Linking: AdWords Linking involves connecting your Google Ads (formerly AdWords)
account with Google Analytics. This integration allows you to view detailed performance data from
your ads within Analytics, helping you track conversions, optimize ad spend, and improve
campaign results.
 Advanced Segments: Advanced Segments allow you to isolate and analyze specific subsets of your
data based on criteria like user behavior, demographics, or traffic sources. This feature provides
more detailed insights, helping you understand different audience segments and refine your
strategies accordingly.

**Set the Rules for Data Integration:**
You may need to define how the external data will be matched with your existing Google Analytics
data. For example, you might match customer IDs from your CRM with the user data in Analytics,
or you might match product IDs with your e-commerce product data.
**Review and Apply:**
Once you’ve mapped the data fields and reviewed the data, you can apply the data import. It will
then be available in your reports, allowing you to analyze your imported data alongside the other
data collected by Google Analytics.

DATA FILTERS
**Filters** are used within **Views** to segment data into smaller, more specific groups.
Filters help refine the data you see by allowing you to:
**Include** only specific subsets of traffic (e.g., traffic from a certain region or device type).
**Exclude** unwanted data (e.g., internal traffic from your own team or spam traffic).
**Search and replace** certain pieces of information (e.g., correcting misspelled campaign names
or URL parameters).
Data filters don’t affect your historical data.

TYPES OF DATA FILTERS
You can define the following types of data filters in Google Analytics to ensure that unwanted traffic
is excluded from your reports:
**Developer Traffic:**
- This filter helps you remove activity from developers who are using **debug mode** or working
on the site. This is useful for excluding internal testing or development-related data from affecting
your analytics.
**Internal Traffic:**
- This filter allows you to exclude traffic from specific **IP addresses** or ranges of IP addresses,
typically used for filtering out internal visits from your own team, office, or any other location you
want to exclude from the data. This helps in keeping the data clean and focused only on external user
activity.

These filters ensure that your reports reflect real, external user interactions and not internal or
development-related traffic.

GLOSSARY OF TERMS
Acquisition Reports: Acquisition Reports explain how visitors arrive at your website, breaking down traffic sources
like organic search, direct visits, social media, and referrals. These reports help you evaluate the performance of
different marketing channels, optimize efforts, and allocate resources effectively to attract and retain visitors.
Acquisition report : Average Engagement Time: This is the average amount of time users actively spend
interacting with your website or app, like scrolling, clicking, or typing, during their visit.
Average Engagement Time per Session: This refers to the average time users interact with your website or app in
a single visit (session). It measures how much time users spend interacting with your content each time they visit.
Advertising Features: These are tools and options in digital platforms that help businesses create, manage, and
optimize their ads. They include targeting options, ad formats, and performance tracking to improve the
effectiveness of online advertising.

 Advanced Segments:
Advanced Segments in analytics platforms enable you to isolate and analyze specific subsets of your data
based on various criteria, such as user behavior, demographics, or traffic sources. This feature allows for
more detailed views and comparisons, helping you understand different audience segments and tailor your
strategies accordingly.
 Bounce Rate:
Bounce Rate is the percentage of visitors who navigate away from your website after viewing only one page.
A high bounce rate can indicate issues with site content, user experience, or relevancy to the visitor’s needs,
making it a critical metric for evaluating and improving site engagement.
 Behavior Flow:
Behavior Flow visualizes the paths users take through your website, from the first page they visit to the pages
they navigate next. This tool helps you understand user behavior, identify drop-off points, and optimize the
user journey to enhance engagement and conversions.

 Behavior Reports: Behavior Reports offer insights into how users interact with your site’s content,
including metrics such as page views, average time on page, bounce rate, and exit pages. These reports
help analyze user engagement, content performance, and areas for improvement to enhance the user
experience.
 Campaign: A campaign is a marketing effort designed to achieve specific objectives, such as raising
brand awareness or driving sales. Campaigns are tracked across various channels like email, social
media, and paid ads, enabling measurement of effectiveness and optimization for better outcomes.
 Campaign Name: This is the identifier or title given to a specific marketing campaign, used to track and
assess the campaign’s performance, such as for a seasonal sale or special promotion.
 Campaign Tags: Campaign Tags are keywords or labels added to a campaign to categorize and track its
components, such as the traffic source (e.g., email, social media) or the products being promoted.

 Channels: Channels are the different pathways through which visitors find and access your
website, such as organic search, direct visits, social media, referrals, and paid ads. Analyzing
these channels helps determine which sources drive the most traffic and conversions, informing
marketing strategies.

**UTM Tag**: These are small text snippets added to a URL to track the source of website traffic. UTM tags help
marketers understand which campaigns (such as ads, emails, or social media posts) are driving traffic to their site and
how effective they are.
**Value Proposition**: This is the unique benefit that your product or service offers to customers. It clearly
communicates why someone should choose your offering over competitors and explains how it meets their specific
needs or solves their problems.
**View**: A "view" typically refers to the act of a user visiting a page or viewing content on a website. Tracking views
helps measure the popularity and reach of specific content, providing insight into user engagement.
**Website Analytics**: This is the practice of collecting and analyzing data related to website performance, user
behavior, and traffic sources. Website analytics provides valuable insights into how visitors interact with your site,
helping optimize user experience and achieve business goals.
**Website Speed**: This measures how fast a website loads and responds to user actions. Fast website speed
improves the user experience, reduces bounce rates, and is beneficial for search engine rankings and conversion rates.

 **Website Speed**:This measures how fast a website loads and responds to user
actions. Fast website speed improves the user experience, reduces bounce rates,
and is beneficial for search engine rankings and conversion rates.
 **WordPress Analytics**:This refers to the tracking and analysis of visitor
behavior and traffic on a WordPress site.Tools like the Analytify plugin integrate
Google Analytics into the WordPress dashboard, making it easier to access
detailed website performance data.

 **Analytify Dashboard**:This is the interface provided by the Analytify plugin in
WordPress. It presents a user-friendly view of your website's analytics, allowing you to
monitor metrics like traffic sources, visitor behavior, and content performance directly
within the WordPress dashboard.
 **Year-over-Year (YoY)**:This is a comparison of performance metrics from one year to
the same period in the previous year.YoY analysis helps assess growth trends, the
impact of seasonal factors, and long-term performance.
 **Zero-Click Searches**:These occur when a user finds the information they need
directly on the search engine results page (SERP), without needing to click through to a
website. Examples include featured snippets or knowledge panels that provide answers
right in the search results.

Google analytics setting up process-how to set up

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