Google clarified structured data's effect on SEO
- 1. G O O G L E C L A R I F I E D S T R U C T U R E D D A T A β S Β E F F E C T O N S E O A N Y T H I N G S E O G O O G L E β S R A N K I N G A L G O R I T H M C O U L D I N C L U D E S T R U C T U R E D D A T A
- 2. A N Y T H I N G S E O 1 John Mueller has implied before that Googleβs ranking algorithm could include structured data. On April 2, 2018, he has clarified on a tweet that structured data gives βno generic ranking boostβ. However, in the same tweet, he said that it makes understanding the pageβs content easier. It improves targeting and ranking for the right terms. Google has stressed how useful structured data is in helping Google index pages better by using Schema. GOOGLEβS RANKING ALGORITHM COULD INCLUDE STRUCTURED DATA
- 3. W H A T I S S T R U C T U R E D D A T A ? S t r u c t u r e d d a t a i s a g e n e r a l t e r m f o r m a r k u p s t h a t f o l l o w s a p r e d e t e r m i n e d s e t o f r u l e s . B y p a i r i n g a n a m e w i t h a t y p e o f i n f o r m a t i o n , s e a r c h e n g i n e s c a n c a t e g o r i s e a n d i n d e x c o n t e n t . W H Y I S S T R U C T U R E D D A T A I M P O R T A N T ? S t r u c t u r e d d a t a h a s m a n y b e n e f i t s . I t c a n c h a n g e t h e w a y y o u r s n i p p e t s l o o k . I t c a n s h o w s p e c i f i c i n f o r m a t i o n f o r y o u r r e a d e r s w h i c h c a n i n c r e a s e t h e l i k e l i h o o d o f t h e m c l i c k i n g y o u r r e s u l t a n d h i g h e r r a n k i n g s . A N Y T H I N G S E O
- 4. H O W D O E S S T R U C T U R E D D A T A H E L P A P A G E R A N K B E T T E R ? S t r u c t u r e d d a t a c a n e a s i l y c o m m u n i c a t e s i g n i f i c a n t i n f o r m a t i o n a b o u t a p r o d u c t , s e r v i c e , o r w e b p a g e . I t i s a w a y y o u c a n t a l k t o t h e s e a r c h e n g i n e s . I t c a n s h o w t h e t y p e o f p r o d u c t o r s e r v i c e a p a g e h a s t h e l o c a t i o n o f t h e b u s i n e s s , t h e o p e r a t i n g h o u r s , t h e p a g e r e v i e w s , a n d s o m u c h m o r e . A N Y T H I N G S E O
- 5. T H E B E N E F I T S O F S T R U C T U R E D D A T A O N S E O A N Y T H I N G S E O 5 I n a d d i t i o n t o t h e r e g u l a r b l a c k l i n e s o f m e t a d e s c r i p t i o n t e x t , i t p r o v i d e s a d d i t i o n a l c o n t e x t f o r a r t i c l e s , r e c i p e s , p r o d u c t s , s t a r r a t i n g s a n d p r o d u c t r e v i e w s , a n d v i d e o s . R i c h C a r d s a r e l i k e r i c h s n i p p e t s b u t f o r m o b i l e . RICH SNIPPETS RESULTS RICH CARDS
- 6. A N Y T H I N G S E O B r e a d c r u m b s T h e t r a i l o n a p a g e i n d i c a t e s t h e p a g e p o s i t i o n i n t h e s i t e h i e r a r c h y . I t m a k e s t h e p a g e β s l o c a t i o n i n t h e s i t e m a p e a s y t o s e e . P r o p e r c o m p l i a n c e w i t h d i f f e r e n t t y p e s o f s t r u c t u r e d d a t a a l s o a l l o w s f o r s u c c e s s f u l i n c l u s i o n i n A M P o r o t h e r G o o g l e p r o g r a m s l i k e G o o g l e N e w s . Y o u c a n e n j o y β e v e n t s β c a r d i n t h e s e a r c h r e s u l t w i t h t h i s . BREADCRUMBS KNOWLEDGE GRAPH I t i s t h e i n f o r m a t i o n g a t h e r e d u s e d t o p o p u l a t e t h e b o x o n t h e r i g h t - h a n d o f t h e S E R P f o r b r a n d e d s e a r c h e s . AMP, GOOGLE NEWS, ETC.
- 7. A N Y T H I N G S E O Structured data can seem difficult to use. You can use tools to help you. For WordPress, you can use Schema.org to find the markup you need for your particular page. Β It is a taxonomy of code formats that search engines understand. You can use JSON-LD, one of the structured data markups of Schema.org. You can place it in the head section of a web page without changing the regular HTML code. You can also find other markups like Microdata or RDFa on Schema.org Structured data may be overwhelmingly technical for SEO. However, it is hard to ignore its benefits. If you are new and are not yet familiar with it, you can start with markup that can have an impact on the search results. It will help your readers and search engines understand your page better. Communication is the keys to better ranking. HOW TO USE STRUCTURED DATA MARKUP? CONCLUSION
- 8. A N Y T H I N G S E O SOURCE https://anythingseo.wordpress.com/2018/04/04/structured-data-on-seo/