Google for Mobile 2016 Summary
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The document outlines various strategies for app development and success on Google Play, particularly in the Indonesian market. Key points include understanding app usage behavior, the importance of app size and optimization for emerging markets, and integrating apps with Google Search and Material Design. It emphasizes building sustainable startups through problem-solving, strategic goal setting, and fostering a positive company culture.
Google for Mobile 2016 Summary
- 1. GOOGLE FOR MOBILE #GFM2016 Sheraton Gandaria, 31 April 2016 Panji Gautama
- 2. #1 DEVELOP ON ANDROID AND FIND SUCCESS ON GOOGLE PLAY • Roll-out stage deploy https://support.google.com/googleplay/android- developer/answer/6346149 • Experiments Store Listing https://support.google.com/googleplay/android- developer/answer/6227309?hl=en
- 3. #2 UNDERSTAND APP USAGE BEHAVIOUR IN INDONESIA • Understanding through Statistics http://www.slideshare.net/IyanMuhsinin/indonesia-digital-habits- study
- 4. #3 THE JOURNEY TO A BILLION INSTALLS • HalfBrick Studios Story • Start Small • Pivot from CONTRACTOR to FOR HIRE to Have their own PRODUCTS • Focus on the goals • Company Culture is important
- 5. #4 BUILD FOR EMERGING MARKETS • Smaller the APK size the better • Slow Internet Connection Friendly • Optimize Images • Text First, Image Later
- 6. #5 INTEGRATE YOUR APP WITH GOOGLE SEARCH • App Indexing https://developers.google.com/app-indexing/ • Case Study https://developers.google.com/app- indexing/partners/case-studies
- 7. #6 MATERIAL DESIGN • Project Kennedy http://www.theverge.com/2013/1/24/3904134/google-redesign- how-larry-page-engineered-beautiful-revolution • Unified Design to All Platforms https://www.google.com/design/spec/material- design/introduction.html
- 8. #7 PROGRESSIVE WEB APPS • App-Like User Experience https://developers.google.com/web/progressive-web- apps?hl=en
- 9. #8 GOOGLE CLOUD PLATFORM • Big-Query https://cloud.google.com/bigquery/
- 10. #9 GROWING STARTUPS INTO SUSTAINABLE BUSINESSES • Solve Problem • Impactful • Founder : Self-Driven. Self-Awareness. Be open minded, yet not naive. Be ambitious, yet have no greed. • Strategic Goals • Build great company culture from the start • Listen to Customer Feedback