Google Hummingbird by Andrew
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Google's Hummingbird algorithm is one of the most significant changes to search since 2010 and will affect 90% of searches. It understands user intent better by using synonyms, context and Google's Knowledge Graph to better map queries to relevant pages. Website owners should focus on expanding detailed content, answering common user questions directly on their sites, and optimizing for Knowledge Graph and mobile searches.
Google Hummingbird by Andrew
- 2. SEO: Google Hummingbird From various sources
- 3. An algorithm that will affect 90% of searches
- 4. Most significant change since 2010 2010 - Caffeine 2010 - Instant 2011 - Panda update 2011 - schema.org 2011 - Query encryption 2012 - Search + Your world 2012 - Penguin update 2012 - Knowledge Graph 2013 - Hummingbird
- 5. What is it?
- 6. Synonyms
- 7. Context
- 10. Comparison Query
- 12. How?
- 13. http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and- what-it-means
- 14. http://www.slideshare.net/ericenge/googles-hummingbird-what-it-is-and- what-it-means
- 15. Why?
- 17. What should we do? Semantics • Content is now more important than ever; Look for ways to expand it. Examples are detailed catalogues and UGC. • Construct Answers in the website to the Question the target audience might ask search engines. Knowledge Graph • Increase the value proportion that the website has to offer its users; Users should be given strong reasons to enter a website even after accessing information through Knowledge graph in the result page. Mobile • Optimize the website for mobile; use rich snippets & structured data to gain prominence in mobile search result.
- 18. Thanks!