Google Search Algorithm Update - May 2021
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Google plans to update its algorithm to incorporate a new factor called 'page experience,' which assesses user interaction on web pages and will be combined with other search signals. Key components include Core Web Vitals such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), which evaluate loading performance, interactivity, and visual stability, respectively. Existing signals like mobile-friendliness, safe browsing, HTTPS security, and the absence of intrusive interstitials will still be relevant in the updated algorithm.
Google Search Algorithm Update - May 2021
- 1. Google has plans to update its algorithm, to include a factor called PAGE EXPERIENCE DID YOU KNOW?
- 2. What is Page Experience? IT'S ALL ABOUT INTERACTION Page experience includes all aspects of how users interact with a web page, and will be combined with hundreds of other signals that are part of Google's search algorithm.
- 3. Core Web Vitals: Largest Contentful Paint (LCP) LOADING PERFORMANCE The render time of the largest image or text block, relative to when the page starts loading. Ideal = 2.5s or less
- 4. Core Web Vitals: First Input Delay (FID) INTERACTIVITY The first impression of your site from a user perspective - how fast it loads and how responsive it is when they interact.
- 5. Core Web Vitals: Cumulative Layout Shift (CLS) VISUAL STABILITY Unexpected layout shifts or movement on the page resulting in poor UX.
- 6. Existing Google Search Signals MOBILE FRIENDLINESS Page should be mobile friendly SAFE-BROWSING No malware or deceptive content HTTPS Page should be secure with HTTPS NO INTRUSIVE INTERSTITIALS Easily accessible content, no pop ups
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