SlideShare a Scribd company logo
MY NAME IS CARL OCAB People call me the “Kidblogger” I’m 16-years old I’m a Jenius ™  (note to readers who downloaded the ppt, this I got from Frank Kern – kinda my book/video mentor   )
MY STORY DISCLAIMER: I’m not really good at telling stories or “teaching” stuff so please bear with me Internet 10-years old Blogging 13-years old Got all my blogs deleted by Google The “LIGHT BULB” moment
I Gave VALUE and  I MARKETED That Value
MAKE MONEY ONLINE WITH A 13-YEAR OLD www.CarlOcab.com Share experiences on making money online Goal: Hit the frontpage of Google for the keyword “make money online”
FRONTPAGE!
Rosalind Gardner Affiliate Marketing Guru http://netprofitstoday.com
July 2, 2007
August 20, 2007
Jack Humphrey Blog Marketing Expert http://jackhumphrey.com
Joel Christopher
Far East Broadcasting Company  (FEBC) 60th Anniversary University Of Santo  Tomas (UST)
Rotary Club Of Makati Guest Speaker Teaching Computer Students  About Blogging
Qtube, QTV Kablog, GMA 7
Bruce Lee
 
 
WHAT’S INSIDE Why your business should have a blog  How to set-up your blog starting from scratch  The GTH (got to haves) in your blog setup Best ways to get tons of visitors to your blog  Google suppression attack
BLAHG. A blog is a website that is often updated with posts.
WHY YOUR BUSINESS SHOULD HAVE A BLOG It’s sweet Gain visibility Personal connection “ The Future of PR is Participation,  Not Pitching” –Steve Rubel
Share your company’s expertise Get more clients Search engine purposes It’s low cost
THE *SWEET* DUDES American Express  blogs.openforum.com Bank of America  futurebanking.bankofamerica.com Chevron  chevron.com/wpc/blog Cisco Systems  blogs.cisco.com/gov Coca Cola  coca-colaconversations.com FedEx   citizenshipblog.fedex.designcdt.com Johnson & Johnson  jnjbtw.com McDonald's Corporation  crmcdonalds.com/publish/csr/home/_blog.html Nike  nsidenikerunning.nike.com Proctor & Gamble  childrensafedrinkingwater.typepad.com/pgsafewater Southwest Airlines  blogsouthwest.com Wal-Mart Stores  checkoutblog.com Xerox Corporation  blogs.xerox.com
Bank Of America Boeing
FedEx Xerox
Wallmart Nike
HOW TO SETUP YOUR BLOG STARTING FROM SCRATCH Get a domain name  Godaddy.com Find a reliable web host CarlOcab.com/k/MediaTemple.php Install blog software WordPress.org
4.  Find a flexible theme and “personalize” it WordPress.org/extend/themes premiumthemes.net ultimatebloggingtheme.com
5. Capture leads, get an autoresponder CarlOcab.com/k/GetResponse.php
6. Track your results, sign-up for a web analytics Google.com/Analytics
7. Install plugins, setup RSS feeds 8. Start posting REAL content – the  REAL challenge Hire writers Write articles 9. Drive Traffic Bought Referral Search Direct
10. Socialize with other bloggers Sneezers Hire people to contact bloggers Hire people to guest write on other blogs Hire people to comment on other blogs
THE GTH (GOT TO HAVES) IN YOUR BLOG SETUP WIIFM Autoresponder About page Contact details Industry news Free content (this is where you sell yourself) Plugins
BEST WAYS TO GET TONS OF VISITORS TO YOUR BLOG Free Link baiting Lists Controversial Challenge the norm or authority Contests Interviews
Lists
Contests
Interviews
Socializing with other bloggers Joint ventures Swap email broadcasts Exchange links Write for each other Search engine optimization Blog commenting Video marketing
Paid Pay per click advertising Google AdWords Banner advertising
GOOGLE SUPPRESSION ATTACK Why Google? Market share: 65%  Market share: 20%  Market share: 8%  Market share: 65%  Market share: 20%  Market share: 65%  Market share: 20%  Market share: 65%  Market share: 20%  Market share: 65%  Market share: 8%  Market share: 20%  Market share: 65%
Why would you consider a Google Suppression Attack?
 
 
Factors that play in Search Engine  Rankings ,  how Google ranks websites: 1.  On-Page Factors  – What you do on your website 2.  Off-Page Factors  - Links pointing to your website  Quality of the links Anchor text
3 fundamental components for Google  suppression attack Know what keywords you intend to dominate  Produce content on multiple sites, especially sites that Google loves Optimize the pages with content & links to achieve rankings
1. Own your .com, .net, and .org 2. Start new blogs  3. Produce videos and upload to video sites http://www.viddler.com http://www.metacafe.com http://www.youtube.com http://www.CarlOcab.com/k/TrafficGeyser - this baby uploads your video to all A class video sites, pretty sweet tool
4. Create PDF and Word documents then  submit to document sharing sites. http://www.gazhoo.com http://www.docstoc.com http://www.scribd.com 5.  Have your blog reviewed by  authoritative bloggers
6.  Claim your keyword  – use as anchor text
7. Post in Google’s favorite sites http://www.squidoo.com http://www.hubpages.com http://www.wordpress.com http://www.slideshare.net 8. Create your own Wiki   http://www.wetpaint.com
9. Tarantula tactic Interlink the websites you made and point to your blog
10. Bookmark the posts of your blog and the  posts you made in Google’s favorite sites http://www.socialmarker.com http://www.socialmarking.com http://www.onlywire.com  – paid 11. Monitor  http://www.google.com/alerts http://www.whostalkin.com
Remember: New content (articles, videos,  and documents) and backlinks should be  added  consistently  to every page you want  ranked.
 

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Google Suppression Attack Lost Blogging Files

  • 1. MY NAME IS CARL OCAB People call me the “Kidblogger” I’m 16-years old I’m a Jenius ™ (note to readers who downloaded the ppt, this I got from Frank Kern – kinda my book/video mentor  )
  • 2. MY STORY DISCLAIMER: I’m not really good at telling stories or “teaching” stuff so please bear with me Internet 10-years old Blogging 13-years old Got all my blogs deleted by Google The “LIGHT BULB” moment
  • 3. I Gave VALUE and I MARKETED That Value
  • 4. MAKE MONEY ONLINE WITH A 13-YEAR OLD www.CarlOcab.com Share experiences on making money online Goal: Hit the frontpage of Google for the keyword “make money online”
  • 6. Rosalind Gardner Affiliate Marketing Guru http://netprofitstoday.com
  • 9. Jack Humphrey Blog Marketing Expert http://jackhumphrey.com
  • 11. Far East Broadcasting Company (FEBC) 60th Anniversary University Of Santo Tomas (UST)
  • 12. Rotary Club Of Makati Guest Speaker Teaching Computer Students About Blogging
  • 15.  
  • 16.  
  • 17. WHAT’S INSIDE Why your business should have a blog How to set-up your blog starting from scratch The GTH (got to haves) in your blog setup Best ways to get tons of visitors to your blog Google suppression attack
  • 18. BLAHG. A blog is a website that is often updated with posts.
  • 19. WHY YOUR BUSINESS SHOULD HAVE A BLOG It’s sweet Gain visibility Personal connection “ The Future of PR is Participation, Not Pitching” –Steve Rubel
  • 20. Share your company’s expertise Get more clients Search engine purposes It’s low cost
  • 21. THE *SWEET* DUDES American Express blogs.openforum.com Bank of America futurebanking.bankofamerica.com Chevron chevron.com/wpc/blog Cisco Systems blogs.cisco.com/gov Coca Cola coca-colaconversations.com FedEx citizenshipblog.fedex.designcdt.com Johnson & Johnson jnjbtw.com McDonald's Corporation crmcdonalds.com/publish/csr/home/_blog.html Nike nsidenikerunning.nike.com Proctor & Gamble childrensafedrinkingwater.typepad.com/pgsafewater Southwest Airlines blogsouthwest.com Wal-Mart Stores checkoutblog.com Xerox Corporation blogs.xerox.com
  • 22. Bank Of America Boeing
  • 25. HOW TO SETUP YOUR BLOG STARTING FROM SCRATCH Get a domain name Godaddy.com Find a reliable web host CarlOcab.com/k/MediaTemple.php Install blog software WordPress.org
  • 26. 4. Find a flexible theme and “personalize” it WordPress.org/extend/themes premiumthemes.net ultimatebloggingtheme.com
  • 27. 5. Capture leads, get an autoresponder CarlOcab.com/k/GetResponse.php
  • 28. 6. Track your results, sign-up for a web analytics Google.com/Analytics
  • 29. 7. Install plugins, setup RSS feeds 8. Start posting REAL content – the REAL challenge Hire writers Write articles 9. Drive Traffic Bought Referral Search Direct
  • 30. 10. Socialize with other bloggers Sneezers Hire people to contact bloggers Hire people to guest write on other blogs Hire people to comment on other blogs
  • 31. THE GTH (GOT TO HAVES) IN YOUR BLOG SETUP WIIFM Autoresponder About page Contact details Industry news Free content (this is where you sell yourself) Plugins
  • 32. BEST WAYS TO GET TONS OF VISITORS TO YOUR BLOG Free Link baiting Lists Controversial Challenge the norm or authority Contests Interviews
  • 33. Lists
  • 36. Socializing with other bloggers Joint ventures Swap email broadcasts Exchange links Write for each other Search engine optimization Blog commenting Video marketing
  • 37. Paid Pay per click advertising Google AdWords Banner advertising
  • 38. GOOGLE SUPPRESSION ATTACK Why Google? Market share: 65% Market share: 20% Market share: 8% Market share: 65% Market share: 20% Market share: 65% Market share: 20% Market share: 65% Market share: 20% Market share: 65% Market share: 8% Market share: 20% Market share: 65%
  • 39. Why would you consider a Google Suppression Attack?
  • 40.  
  • 41.  
  • 42. Factors that play in Search Engine Rankings , how Google ranks websites: 1. On-Page Factors – What you do on your website 2. Off-Page Factors - Links pointing to your website Quality of the links Anchor text
  • 43. 3 fundamental components for Google suppression attack Know what keywords you intend to dominate Produce content on multiple sites, especially sites that Google loves Optimize the pages with content & links to achieve rankings
  • 44. 1. Own your .com, .net, and .org 2. Start new blogs 3. Produce videos and upload to video sites http://www.viddler.com http://www.metacafe.com http://www.youtube.com http://www.CarlOcab.com/k/TrafficGeyser - this baby uploads your video to all A class video sites, pretty sweet tool
  • 45. 4. Create PDF and Word documents then submit to document sharing sites. http://www.gazhoo.com http://www.docstoc.com http://www.scribd.com 5. Have your blog reviewed by authoritative bloggers
  • 46. 6. Claim your keyword – use as anchor text
  • 47. 7. Post in Google’s favorite sites http://www.squidoo.com http://www.hubpages.com http://www.wordpress.com http://www.slideshare.net 8. Create your own Wiki http://www.wetpaint.com
  • 48. 9. Tarantula tactic Interlink the websites you made and point to your blog
  • 49. 10. Bookmark the posts of your blog and the posts you made in Google’s favorite sites http://www.socialmarker.com http://www.socialmarking.com http://www.onlywire.com – paid 11. Monitor http://www.google.com/alerts http://www.whostalkin.com
  • 50. Remember: New content (articles, videos, and documents) and backlinks should be added consistently to every page you want ranked.
  • 51.