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The Creative Gorilla # 1 
    You  can  create  and  innovate.  With  knowledge  of  different  methods  and  techniques  and  a  creative 
climate, you can become more successful at both … 

     


    Even Gorillas can create… 
     “I'm not at all creative, so I want to see how others do it.” Open University Student 


                                                             style  of  problem  solving,  not  whether  you  are 
                                                             more         or       less        creative.         [See 
         
                                                             http://www.kaicentre.com/ for            information] 
         
                                                             What would you say to that student?   
                                                                 Now, I say something like: 'You can all create 
         
                                                             and  innovate.  With  knowledge  of  the  different 
         
                                                             methods and techniques and a climate conducive 
                                                             to clear thinking, you can become more skilled at 
                 “Upside down thinking” 
                                                             both' 

            Can you be creative? Read on…                        Many people say they are not creative. Some 

    The  quotation  above  was  the  response  from          feel it is 'arty farty', tree hugging, warm and fuzzy 

an MBA student (an experienced manager) when                 stuff and  they  aren't  like  that. Others  see 

I  asked  for  his  learning  objectives  at  an  Open       creativity  and  innovation  as  the  generation  of 

University, Creativity & Innovation course.                  ideas. But this is just one step in the process. 

    Now  I  believe even  gorillas  can  be  creative,           Professor  Min  Basadur  of  McMasters 

though I can't prove it because I've never found             University  Canada  (a  creative  guru  not  gorilla) 

one that spoke English. (This thought makes me               writes that there are eight steps involved in what 

wonder what it would be like to facilitate a group           he calls the Simplex  cycle of innovation (a cycle 

of  gorillas.  Would  they  have  'Yes,  we  have  no        because it never ends): 

bananas'  for  their  ring  tone  that  interrupts  the      •     Find problems and Establish the facts 
workshop?). So I asked the student what led him              •     Define  the  problem  and  Generate 
to believe he was not?                                             solutions 
    'Because I am 64 on the Kirton scale and that            •     Evaluate /  develop  solutions  and  Plan 
means I am not creative'                                           action 
    'Whoa,  that's  some  limiting  belief  you've  got      •     Sell the solution and Implement it  
their'  is a  thought  that  crossed  my  mind  but  I           Generating ideas (or solutions) is just one step, 
empathised  and  explained  that  the 'Kirton                but great ideas don't get to market unless there 
Adaptation Innovation'         inventory       reflects      are  people  who  can  evaluate  them,  develop 
whether you have a more adaptive or innovative               them       and     put        them    into     action. 

                                                                                                                    1
The Creative Gorilla # 1 
Basadur's research shows that most people have               To Close 
an  orientation  (a  preference)  for  certain  steps        I’m  pleased  to  say  that my  student  left  the 
although  some  people  have  a  balanced                    residential school with a different perspective, 
orientation.                                                 some  tools  and  techniques  and  a  bunch  of 
    The  key  point  he  makes  is  that  we  can  all       metaphorical  bananas  (which  is  food  for 
become  more  practised  at  each  of  the  steps  or        thought). 
we can work with people who are more oriented                    [With thanks to the following for their support 
towards  different  steps  than  us,  if  we  want  to       to establish The Gorilla]: 
improve our success at C & I.  
                                                             •      Kimberley Hare 

So                                                           •      Steve Davis 

    Do you think you are not creative? Or do you             •      Michael Neill  

think people on your team are not? You and they                  Have a gorreat week… 
are.  

    You and they can all contribute to the creative                           I
                                                             John Brooker   Loving Creativity in Business 

and innovate process and if done in a structured              
and  ongoing  way  (not  just  a  once  a  year                                    Yes! And... 
“brainstorming” session) it can produce tangible                        Is a creative facilitation company. 
business results.                                            We  work  internationally  with  leaders  in 
    I hear you say, because people I work with say           medium  to  large  organisations  who  must 
it, “innovation       won’t       happen      with    our    tackle an important challenge, opportunity or 
management team” (you have visions of you as                 project, creatively.  We  facilitate  their  people 
the  mad  Creative  Gorilla  escorted  from  the             to: 
premises by Security Gorillas).                              •      Explore  situations,  create  ideas  and  plan 
                                                                    action in outstanding meetings 
    If your company culture is a bit staid, you may 
                                                             •      Develop  skills  to  think  flexibly, 
have  to  become  a  creative  guerrilla  (thanks  to               communicate  powerfully  and  act  with 
                                                                    agility 
John  Martin  of  the  OU  for  the  metaphor), 
                                                             •      Innovate in a structured and creative way  
introducing  tools  and  techniques  with  stealth. 
                                                                 Imagine what we can do for your team…
But  don't  let that  stop  you  in  your  part  of  the 
organisation,  be  brave!  More  on  that  in  later                    Contact John or Kate Brooker: 
editions.  
                                                                              Speak: 020 8869 9990 

Action                                                                       Write: hi@yesand.co.uk 

    As  an  action,  you  might  like  to  discover  your                     View: www.yesand.biz 

own  preference  for  creative  problem  solving  by                                     
taking the         CPS         profile      online     at 
www.basadur.com.    There  is  a  small  charge  of 
$10 for this service.  



                                                                                                                 2

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Creative Gorilla #1 ~ Gorillas Can Create Too

  • 1. The Creative Gorilla # 1  You  can  create  and  innovate.  With  knowledge  of  different  methods  and  techniques  and  a  creative  climate, you can become more successful at both …    Even Gorillas can create…   “I'm not at all creative, so I want to see how others do it.” Open University Student  style  of  problem  solving,  not  whether  you  are    more  or  less  creative.  [See    http://www.kaicentre.com/ for  information]      What would you say to that student?      Now, I say something like: 'You can all create    and  innovate.  With  knowledge  of  the  different      methods and techniques and a climate conducive    to clear thinking, you can become more skilled at  “Upside down thinking”  both'  Can you be creative? Read on…  Many people say they are not creative. Some  The  quotation  above  was  the  response  from  feel it is 'arty farty', tree hugging, warm and fuzzy  an MBA student (an experienced manager) when  stuff and  they  aren't  like  that. Others  see  I  asked  for  his  learning  objectives  at  an  Open  creativity  and  innovation  as  the  generation  of  University, Creativity & Innovation course.  ideas. But this is just one step in the process.  Now  I  believe even  gorillas  can  be  creative,  Professor  Min  Basadur  of  McMasters  though I can't prove it because I've never found  University  Canada  (a  creative  guru  not  gorilla)  one that spoke English. (This thought makes me  writes that there are eight steps involved in what  wonder what it would be like to facilitate a group  he calls the Simplex  cycle of innovation (a cycle  of  gorillas.  Would  they  have  'Yes,  we  have  no  because it never ends):  bananas'  for  their  ring  tone  that  interrupts  the  • Find problems and Establish the facts  workshop?). So I asked the student what led him  • Define  the  problem  and  Generate  to believe he was not?  solutions  'Because I am 64 on the Kirton scale and that  • Evaluate /  develop  solutions  and  Plan  means I am not creative'  action  'Whoa,  that's  some  limiting  belief  you've  got  • Sell the solution and Implement it   their'  is a  thought  that  crossed  my  mind  but  I  Generating ideas (or solutions) is just one step,  empathised  and  explained  that  the 'Kirton  but great ideas don't get to market unless there  Adaptation Innovation'  inventory  reflects  are  people  who  can  evaluate  them,  develop  whether you have a more adaptive or innovative  them  and  put  them  into  action.    1
  • 2. The Creative Gorilla # 1  Basadur's research shows that most people have  To Close  an  orientation  (a  preference)  for  certain  steps  I’m  pleased  to  say  that my  student  left  the  although  some  people  have  a  balanced  residential school with a different perspective,  orientation.  some  tools  and  techniques  and  a  bunch  of  The  key  point  he  makes  is  that  we  can  all  metaphorical  bananas  (which  is  food  for  become  more  practised  at  each  of  the  steps  or  thought).  we can work with people who are more oriented  [With thanks to the following for their support  towards  different  steps  than  us,  if  we  want  to  to establish The Gorilla]:  improve our success at C & I.   • Kimberley Hare  So  • Steve Davis  Do you think you are not creative? Or do you  • Michael Neill   think people on your team are not? You and they  Have a gorreat week…  are.   You and they can all contribute to the creative  I John Brooker   Loving Creativity in Business  and innovate process and if done in a structured    and  ongoing  way  (not  just  a  once  a  year  Yes! And...  “brainstorming” session) it can produce tangible  Is a creative facilitation company.  business results.   We  work  internationally  with  leaders  in  I hear you say, because people I work with say  medium  to  large  organisations  who  must  it, “innovation  won’t  happen  with  our  tackle an important challenge, opportunity or  management team” (you have visions of you as  project, creatively.  We  facilitate  their  people  the  mad  Creative  Gorilla  escorted  from  the  to:  premises by Security Gorillas).   • Explore  situations,  create  ideas  and  plan  action in outstanding meetings  If your company culture is a bit staid, you may  • Develop  skills  to  think  flexibly,  have  to  become  a  creative  guerrilla  (thanks  to  communicate  powerfully  and  act  with  agility  John  Martin  of  the  OU  for  the  metaphor),  • Innovate in a structured and creative way   introducing  tools  and  techniques  with  stealth.  Imagine what we can do for your team… But  don't  let that  stop  you  in  your  part  of  the  organisation,  be  brave!  More  on  that  in  later  Contact John or Kate Brooker:  editions.   Speak: 020 8869 9990  Action  Write: hi@yesand.co.uk  As  an  action,  you  might  like  to  discover  your  View: www.yesand.biz  own  preference  for  creative  problem  solving  by    taking the  CPS  profile  online  at  www.basadur.com.    There  is  a  small  charge  of  $10 for this service.     2