Graff Innovation Best Practices v1
- 1. Innovation to Drive Profitable Growth Chris Graff Marketing Executive Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862
- 2. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862 Leading Performance Culture
- 3. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862 Fortune Brands: Innovation Linked Technology to Consumer Insight
- 4. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862 Innovation in Consumer & Construction Adhesives 1st to Market Products Product Technology Consumer Benefit Waterproofing Repair Butyl Chemistry 100% watertight bond/ seals underwater Stretch & Seal Silicone amalgamation Hold 40 PSI, permanent seal Stencil Tape Die Cutting Paper Tapes Wall covering, crafting Super Bond High Surface Energy Adhesive Longer Life, Strong hold. Flashing Tapes Butyl Chemistry Reduces labor, 100% water tight bond 50 yrs. Retailers: Wal-mart, The Home Depot, Lowe’s, Others Business Impact: $12MM in revenue yr 1 ($60MM SBU) 12% Accretive to Operative GM. Flashing tapes are a $40MM Business 2012
- 5. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862 Innovation in Fiber Technology & Design Business Envirnment •Manufacturing at capacity •Price pressure from imports •No innovation in category •Losing or lost leadership position Research •Weight & strength CTQs •Image high impact on brand selection •Adoption slow in life safety applications Development •Research experimental fibers with Allied, DuPont, Monsanto •Experimental testing/development with Natick Labs •Created Mirco rappel as beta for U.S. Army Special Forces Business Impact •6 Patents • Asserted industry Leadership Position • 25% EBIT Improvement, Premium mix drove revenue growth •Award winning products gained significant press Customers: •REI, Eastern Mountain Sports, US Army, NYFD, NYPD,
- 6. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862 Innovation Micro Electronic Fluid Dispensing Technology Critical to Quality Questions •Accuracy •Repeatability •Speed Research •Industry Segmentation •Application Segmentation •Manufacturing/Plastics Capabilities •Electronics Components Selection •End User ergonomics Users •Phillips, Samsung, LG, Sony, Boston Scientific •Valio, Sumutomo, Henkel Business Impact •6 Patents • Asserted industry Leadership Position •Profit Improvement (10% Accretive) •Sustained Competitive Advantage
- 7. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862 Lean Process Drives Execution & Reduces Risk
- 8. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862 Execution: Find Route Cause of Performance Variation
- 9. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862 Execution: Starts with a Plan and Measurements
- 10. Chris Graff Leader/Innovator chrisgraff@comcast.net 781-454-6862 Execution: Starts with a Plan and Measurements