Grant Proposal of the Association for Consumer Effectiveness

12/25/2015 Defense against Data Brokers!
This is the grant proposal for the Association
for Consumer Effectiveness for any grant
awards higher than $500,000. The
Association website is located at
http://www.oneacedata.com
415-933-1354
E-mail: oneacedata@gmail.com
Association Director is:
Joel Drotts Juris Doctorate

Grant Proposal of the Association for Consumer Effectiveness
Page 1
Grant Proposal of the Association
for Consumer Effectiveness
D E F E N S E A G A I N S T DATA B RO K E R S !
ProposalSummary
SectionOne
“IT BELONGS TO YOU!” This is the battle cry of the newest consumer protection organization and
website. It is our offerings of consumer protection through education, advocacy, and standard setting
processes, which gives the slogan substance. It is the battle cry of the Association
Effectiveness (Hereinafter A.C.E. or The Association), and this is our grant proposal. We are
currently seeking the $500,000 minimum required, to fulfill our first year funding needs. The “IT
BELONGS TO YOU!” motto speaks directly to the purposes for which the Association was formed, and
the free services it means to offer to American Consumers as far as education, advocacy, research, and
protection. “IT BELONGS TO YOU!” is meant as a response to the operations of Data Brokers, the
commodification of consumer information collected by Data Brokers, as well as being the fundamental
theme of Associations primary mission. It is the Data Brokers and the Data Broker Industry that
prompted the need to create the Association. Moreover, the fact that Data Broker’s continue to buy and
sell “Commodity Information Bundles” (Hereinafter CIB’s) belonging to American Consumers, do so
without their permission, and often times do so without the knowledge of American Consumers, have
made the need for the Association ever more urgent. These CIB’s that compose consumer profiles of
gathered and aggregated personal information of unknowing consumers, sold on open markets by an
industry of Data Brokers, who sell the CIB’s for annual industry profits in the billions of dollars is
exactly why the Association was formed in order to combat.
Data Brokers are not in-of-themselves all evil and shady companies, working in the shadows created
by consumer ignorance of those Data Brokers and their operations. However, as a new industry built on
cutting edge technology, these pioneers in the “Big Data Economy” have thus far been able to define the
new landscape they expand into as they see fit. Moreover, because of their industry and technology trail-
blazing Data Brokers have thus far been allowed to convince any would be opponents and dissenters of
their activities that the current Data Broker industry self-imposed system of “self-regulatory” bodies or
associations are sufficient in protecting the rights of consumers, consumer privacy and seclusion,
consumer data, appropriate harvesting of consumer data, the creation of CIB’s, and the selling of CIB’s.
However, by utilizing the proprietary and owned assessment tool developed and owned exclusively by
the Association for Consumer Effectiveness, appropriately named the Consumer Fairness and
Transparency Index, the Association has been able to diagnose gross abuses, flagrant lacking of even

Page 2
the most basic consumer protections, and a lack of the forthcoming information needed by consumers to
give informed consent to Data Brokers and their uses of consumer information for commercial and
profit making purposes currently operating in consumer market channels.
In fact, the development and use of the proprietary and owned Consumer Fairness and
Transparency Index by the Association, has been extraordinarily successful thus far in defining not only
which Data Brokers are operating at a substandard level of ethical treatment of consumers, but in what
areas of operation they are failing, and how those substandard Data Brokers need to improve in order to
be deemed to be operating in an ethical manner. The Consumer Fairness and Transparency Index is
the only industry standards measurement tool to act as a road-map for improvement by Data Brokers,
allowing for and facilitating an effective, educated, and thoughtful choice by consumers as to whether or
not they wish to: (a) Allow Data Brokers to utilize their private and personal information for the profit
of Data Brokers. (b) Allow for the consumer to decide if they believe the use of their information by
Data Brokers to be of benefit to the consumer. (c) Allow for and facilitate a meaningful industry wide
choice of a complete “Say it once, tell them all” industry opt-out. (d) Allowed for any combination or
level of privacy of the consumer choice, while offering instructions to evoke the ability to check for
accuracy and make correction to any information maintained by any Data Broker.
The Association, its goals, and the Association website, which is already broadcasting at
http://www.oneacedata.com, are extraordinarily important both currently and in the future. In being the
non-profit consumer side company that is bringing two game changing systems and services to the
market in the form of the Consumer Fairness and Transparency Index and the “National Opt-out
List,” the Association is truly changing the market place, and creating a fairer market place for
consumers. These systems and abilities are currently lacking in the market, and the Association is
excited about bringing about these changes.
Introduction to Organization and its Founder
SectionTwo
The Association built the “living website,” found at http://www.oneacedata.com. The organization
founder has the requisite and required levels of experience and training in order to fulfill the stated
mission of the Association for Consumer Effectiveness, as well as to responsibly and lawfully accept,
handle, and account for the expenditures of the funds requested by this grant proposal.
The Association for Consumer Effectiveness is currently structured as a not for profit, mutual
benefit, non-incorporated, registered association in accordance with Title 2 of the California Code of
Regulations, sections 21904 and 21905; and Government Code section 12182; and California
Corporations Code Section 21300. However, this is believed to be just a stop-gap, on the way to
achieving legal 501c3 status with the Federal and State taxing agencies. The Association has taken a
“Wait and see,” approach to any 501c3 filing, as the legal status currently enjoyed is less paperwork,
while offering all the advantages of a registered 501c3. With only minimal increases in liability,
compared to the trade-off for not filing 501C3 too soon, and not getting over entangled with State and
Federal taxing agencies prematurely is the business decision believed to be most advantageous for the
Association.

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Problem Statementand Needs Assessment
SectionThree
This proposal has been drafted with the intent of persuading those parties who are so situated and
inclined to make a large donation to the project of $500,000+ or more, to do so as soon as possible. All
funding received will be utilized for the continuation and expanding of the programs of education, as
well as continued advocacy for and on behalf of the consumer public. The Association seeks to continue
its’ role as the standard setting and measuring entity, which is independent, free to stand alone, and
speak truthfully and forthrightly on behalf of the consumer public!
The Socio-Economic and Psychological Benefits of the Project
The immediate and most obvious beneficiaries of the funding of the program will of course be the
American consumer public. Sadly, the majority of American Consumers remain ignorant of the
existence of Data Brokers, as well as the activities of the Data Broker Industry. The proper funding of
the Association will allow the Association to embark on its quest to wake American Consumers up from
their ignorance induced slumber about Data Brokers. However, the American Consumer is not the only
intended beneficiary.
The secondary beneficiaries will be the Data Brokers, and the Data Broker Industry itself. As
consumers become more cognoscente and aware of the existence of Data Brokers and their activities, the
Data Brokers will finally be able to know which consumers actually give their knowing and intelligent
consent to having their data collect and which do not. In this way the Data Brokers will benefit through
reduced levels of risk from lawsuits, as the only consumer data they possess will slowly be that of only
those consumers who have given their knowing and understanding consent to harvest their data.
The social and economic implications of the successful funding of the Association shall be the
business savings afforded the Data Brokers, and the Data Broker Industry, in the anticipated class action
law suits for copyright and personal publicity rights violations alone will be in the millions. Moreover,
as society feels safer on-line, and more protected the psychological effects will help increase on-line
shopping habits. At the same time, the push-back felt by consumers and their demand for privacy, will
more than likely start a movement in the opposite direction of the negative turn this country has taken
with the passage of such laws as the Patriot Acts.
Competition and the Market in General
Currently, there are no true private advocate groups, undertaking the sort of aggressive consumer
protection activities proposed by the Association and originating from a consumer side perspective.
There are a great manly “false flag” associations pretending to be on the side of consumers and their
privacy, but a closer look at whom created these “false flag” associations, their stated policies and
politics, as well as the policies they support, and it quickly becomes clear a great many of these so-called
consumer associations are wolves in sheep’s clothing. In fact, the only advocate currently in the field for
consumers is the Federal Trade Commission, who has been tracking and studying the rise of Data

Page 4
Brokers for over ten years. However, a great many of the Data Brokers fall outside the jurisdiction of the
FTC, and even some still who should be under the FTC regulations and jurisdiction have been able to
hoodwink and somehow Jedi-mind-trick the FTC into believing they are not under the jurisdiction of the
FTC.
The Fair Credit Reporting Act covers the provision of consumer data by consumer reporting
agencies where it is used or expected to be used for decisions about credit, employment, insurance,
housing, and similar eligibility determinations; it generally does not cover the sale of consumer data for
marketing and other purposes. None the less the FTC has been watching the rise of the Data Broker
industry. Even though the FTC is currently leading the charge for consumers as far as the FCRA grants it
jurisdiction, there is still a great number of Data Brokers that legitimately fall outside the jurisdiction of
the FTC. Those companies outside the FTC jurisdiction have thus far thrived, enjoyed, and taken
advantage of the ignorance of the public as to their existence, as well as the lack of government
jurisdiction over their activities. The Association for Consumer Effectiveness fills the gap, and shines a
light into the dark shadows where these companies have thus far been able to operate.
The only organization currently operating that comes close to the sort of thorough, industry wide,
identification of all operating Data Broker operators, cataloging of each “opt-out” procedures (When and
if offered), rating or scoring of their business practices for ethical best practices against our own
Consumer Fairness and Transparency Index standardization and measurement tool, and then utilizing the
A.C.E. website to aggregate, disseminate, and/or otherwise make known and available to the consumer
public all collected and researched information on all operating data brokers is currently a company
named “The Privacy Rights Clearinghouse” at http://www.privacyrights.org. However, true to their
name the organization very much operates like a clearinghouse of privacy issues and information.
Moreover, while the Privacy Rights Clearinghouse does have a section dedicated to informing the public
about the existence of Data Brokers, it does not incorporate the thoroughness or informative extent
which the Association for Consumer Effectiveness means to cover as the only entity dedicated
exclusively to the issue of Data Brokers. In this regard the Privacy Rights Clearing House is viewed
more as a market channel ally, and not a competitor for resources.
At the same time A.C.E. was created to fulfill the one industry need, which has been stated as
sorely lacking by the FTC, the GSA, Senator Rockefeller, the Rockefeller Foundation Research Report
on Data Brokers, as well as The Privacy Rights Clearinghouse. That specific need is to create a center
repository or hub where consumers can access all the information that Data Brokers do make available
as far as links, procedures, and instructions on how to have their data removed via any “opt-out” options
operating Data Brokers make available to the general public. However, this sort of repository while
helpful is still a grossly unfair treatment of the American Consumer, as the amount of effort and time it
would take the average consumer to individually contact Data Broker, and then suffer through each Data
Brokers un-uniform and laborious required procedures to actually effectuate a true status of “opted-out”
would be insurmountable and quite frankly most likely impossible. For this reason A.C.E. also created
and service the industry first Notice Board of Desire to “Opt-Out!”

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The Association Offers the First Industry Wide “Opt-Out” Program
The Notice Board of Desire to “Opt-Out!” functions exactly as the statutorily created,
maintained, and obeyed “Do not call list” that was created by the Legislature in order to protect
consumers from unwanted, annoying, intrusive, and harassing phone calls by bill collectors and
telemarketers. While the “Notice Board” doesn’t carry any statutory power, at least currently, it does
create an industry wide layer and level of liability and culpability or all Data Brokers. Data Brokers
confronting litigation or issues over the use of a particular consumers’ data, can and will find that their
“Negligence Case” has become the intentional tort of reckless abandonment. The reason being is any
Data Broker whom receives notice of a consumers desire to “opt-out” from the Association, no longer
can claim negligence as to any damage concerning that particular consumers data as they will have been
told once formal to cease and desist utilizing the consumer data. This legal standard of juris prudence is
“known or should have known.” Therefore, by placing their name upon the “Notice Board,” any
consumer that does so effectively and legally puts the any and all Data Brokers “On Notice” of their
desire to “opt-out” from having their data utilized. Therefore, should later litigation arise involving a
Data Broker and a consumer involving the use of that consumers data by a Data Broker, the lawyers for
the consumer will have a far lower and easier bar to hurdle on their way to filing any and all claims.
Societies Extreme Need for the Association and its Programs
What is truly startling is the lack of true private consumer side advocacy, which is independent,
stands, and speaks for the Consumer side of the Data Broker Industry issue. This is extraordinarily
disturbing and worrisome, when one stops to consider and realize that Data Broker Industry currently
has some of the well placed, well-funded, and well connected lobbyists in the nation. These lobbyists are
currently persuading and “advising” the legislature of both houses about what “they” believe to be in the
best interest of American Consumers, and the right to privacy of the American Consumer.
Moreover, current Consumer awareness as to the existence of Data Brokers, the Data Broker
Industry, the creation of Commodity Information Bundles (CIB)’S, the buying and selling of CIB’s by
various Data Brokers and retail industries, the sorts of data that a CIB may contain, the way data is
collected to create CIB’s, the collection points for consumer data, as well as the frequency and extent
that consumer data is harvested, is close to 2% of the internet and smartphone using public according to
at least two different surveys conducted by the Association. In two separate blind surveys conducted by
the Association, we asked one hundred random Americans, of various age groups, races, education
levels, and socio-economic backgrounds, all of who claimed to use the internet, a smartphone, or some
combination of the two on a regular daily basis if they (a) knew what Data Brokers are, (b) if they knew
what Data Brokers did, and (c) if they were aware their data gets recorded and harvested beyond mere
“cookies” every time they got on-line or used their smartphones? The results were shocking.

Page 6
Of those whom participated in the survey only 1-2% had ever heard the term Data Broker, and
only 1-3% could accurately tell us what exactly Data Brokers did. Surprisingly almost 86% of those
same Consumer Americans reported being aware that their data was tracked and stored every time they
got on-line. However, that same 86% of Consumer Americans could not tell us how the data was
collected, whom collected their data exactly, why their data was wanted, and almost all Consumer
Americans were shocked to find out that it was private companies harvesting their data to sell to other
companies, and not the United States Government whom monitors, collects, and stores the data
generated by their on-line and smartphone use and activities. These low percentages of consumer
awareness about the existence of Data Brokers, the Data Broker Industry, and the Data Broker Industries
Activities are far too low. Especially when one considers that the vast majority of consumers asked
stated they would chose to “opt-out,” and expressed an interest in learning exactly how they could “opt
out” or otherwise exert some varying level of control over what information gets harvested and is made
available to various parties of concern.
Education of the public is the best defense against these Data Brokers and their activities. As the
primary platform for educating and informing the public about Data Brokers and the activities of the
Data Broker Industry is the Association website located at http://www.oneacedata.com, one of the
primary goals of the Association for Consumer Effectiveness is to gain national recognition and brand
awareness for and about the website as quickly as possible. The reason for this should be fairly obvious,
as the Association website is only useful and helpful to consumers if they visit and utilize the website.
To that end consumers can or will only visit the website, to educate themselves with the information
contained on the website, if they are aware that the website exists and what sorts of information can be
found on the website for free. For this reason, aside from a major national advertising campaign, A.C.E.
seeks to cooperate with various Parent and Teacher Associations and Groups, who can educate teenagers
and possibly even junior high school students about the existence of the Association website, the
information that can be found for free on the website, what exactly the Consumer Fairness and
Transparency scores mean, and why they are important. By reaching the younger generations in their
learning environment, and exposing them to not only the Association website but to the concept of Data
Brokers and the Data Broker Industry early we can ensure that future generations of consumers are more
effective and protected than the generations of consumers that came before them.
ProjectObjectives
SectionFour
1. Create and maintaining a free, easy to use, consumer side website, where all educational, research,
and advocacy efforts are made known to the American Consumer Public for the benefit of the American
Consumer Public.
2. Create and maintain the Consumer Fairness and Transparency Index Rating System for Data Broker
standardization of consumer fairness and adequate privacy controls, and report those findings and/or
rated scores on the Association website for the benefit of the general consumer public and Data Brokers
as well.

Page 7
3. Provide all helpful Links and helpful instructions on how American Consumers can “opt-out” from
having their information utilized by Data Brokers.
4. Provide Reports to the general public, requesting government agencies, and/or Data Broker
companies as well as to Consumer Fairness and Transparency Index findings, and ways to become
“Index Compliant” and utilize standardized best practices for the handling, harvesting, and selling of
consumer personal information.
5. Provide “Cliff Notes” to the lay American Consumer, for the many usually long and complicated
Government Agency Source Reports, Whitepapers, and other known and respected industry insider
white papers or reports on the subject matter.
6. Advocate for Consumer Privacy Controls that incorporate the ten principles and standard “need to
know” points of information required by the standard American consumer, so that consumers may then
tender their true knowing and willing consent to the commercialization and usage of their personal and
private data by Data Brokers on-line or otherwise.
7. Achieve a national recognition of the website and the Association for Consumer Effectiveness, which
will help ensure that American Consumers are aware of the Association, the existence of the Association
website at http://www.oneacedata.com, and the sorts of information that can be found for free on the
Association website.
8. Become the de facto Consumer side advocate for all issue relating to Data Brokers and the Data
Broker Industry.
9. Generate and create a perpetual fundraising, donation and grant receiving platform that is capable of
supporting and funding all research, education, and advocacy undertakings and activities of the
Association for Consumer Effectiveness.
10. Maintain and transmit to Data Brokers a national “Opt-out” list of consumers, who are desirous of
“opting-out” their personal and private data.
Projects Methodand/or Design
SectionFive
Web Developer
The task of maintaining the free, easy to use, consumer side website, where all educational,
research, and advocacy efforts are made known to the American Consumer Public for the benefit of the
American Consumer Public, shall be the responsibility of the entire full time staff. However, should
funding permit the Association does seek to hire at least one full time website developer, whose primary
duty shall be the maintaining of the Association website, as well as ensuring all content updates, blog
postings, research papers, photos, or videos that the staff of the Association sees fit to post or make a

Page 8
part of the website for the beneficial knowledge of Consumer American website visitors. This individual
will also have the duty of building and maintaining a smartphone application for the Association.
The web developer shall also be the designated social media presence controller. It shall therefore fall
upon the holder of this position to maintain the various and several social media accounts and profiles
on behalf of the Association. This shall include responding to blogs, texts, tweets, or other social media
interactions on behalf of the Association. This is crucial and important so as to give the consumer public
the impression and feeling that the Association is a living and responsive entity that is seeking to engage
with the public at all times.
Research Staff: Opt-out Director
One full time researcher whose duties it shall be to maintain the “Notice Board” to “Opt-Out.”
Maintain lists of all consumers who have chosen to “Opt-Out,” all Data Brokers contact information,
and see to it all Data Brokers have the most current and updated list of consumers who have “opted-out”
of having their data utilized by any Data Brokers. Furthermore, to keep a list of all Data Brokers who
have received suck “opt-out” lists, and which Data Brokers are respecting the “opt-out” choice of
consumers. Moreover, this researcher is to research Data Broker companies for any and all consumer
“opt-out” links and instructions, fairly rate those companies according to the Consumer Fairness and
Transparency Index, report their findings and research to the webmaster for inclusion in the Data
Brokers section of the website. In addition to the aforementioned research and vetting activities, the
researcher shall remain abreast of all current issues, trends, laws, bill proposals, read whenever possible
as many whitepapers and reports on the subject of merit and worth, and digest those learned treatise into
more user friendly, shortened, and condensed “Cliff Notes,” for inclusion on the website for the reading
and education of lay American Consumer website visitors.
Research Staff: Index Director
The task of maintaining the Consumer Fairness and Transparency Index Rating System for Data
Broker standardization of consumer fairness and adequate privacy controls. To report those findings
and/or rated scores on the Association website, for the benefit of the general consumer public and Data
Brokers as well. The researcher shall seek out new and unknown Data Broker Companies and vet those
companies utilizing the proprietary patent pending Consumer Fairness and Transparency Index.
Moreover, the researcher shall submit their findings rated Data Broker companies, along with
suggestions upon how to become compliant, and work with any willing Data Broker Company to help
said willing and wanting data broker company to become compliant with the Index. In addition to the
aforementioned research and vetting activities, the researcher shall remain abreast of all current issues,
trends, laws, bill proposals, read whenever possible as many whitepapers and reports on the subject of
merit and worth, and digest those learned treatise into more user friendly, shortened, and condensed
“Cliff Notes,” for inclusion on the website for the reading and education of lay American Consumer
website visitors.

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Marketing
The Association shall at all times employ a marketing and advertising specialist whose job it shall be
to supervise the Associations media advertisement spend, and ensure the Association achieves a national
recognition of the website and the Association for Consumer Effectiveness, which will help ensure that
American Consumers are aware of the Association, the existence of the Association website at
http://www.oneacedata.com, and the sorts of information that can be found for free on the Association
website. This is a fundamental position which shall team up with the Fundraising Director, so the
Association may benefit from the targeted donation advertisement campaigns. This person shall have the
ability to use the Association name, brand, and sell advertisement space on the website, as well as
organize fund raising activities.
Fundraising
The Association shall have employed a full time fundraising and grant writing expert, whose duties
shall include any and all fundraising, donation and grant gaining, and all other activities that lead to the
generating of income or funds for the Association. This is a fundamental position which shall team up
with the Marketing Director, so the Association may benefit from the targeted donation advertisement
campaigns. This person shall have the ability to use the Association name, brand, and sell advertisement
space on the website, as well as organize fund raising activities.
Director
The Association shall have at all times a President or Director whose duties shall be the overseeing
and management of all other employees and their activities and/or duties. To hire and fire any and all
employee, all of who serve at the pleasure of the Director. The Director also has the duty to set policy,
and oversee the performance of all employees and their duties. The President/Director shall also aid any
and all employees in their assigned duties, as well as act as the chief spokesperson for all matters that
directly involve the operations of the Association. The Director alone may also hire as needed payroll or
accounting professionals, legal professionals, and oversee the financial viability of the Association as
well as all day to day operations and activities.

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OrganizationalFlow Chartof Positions andAuthority.
Section Six
Project
Director and/or
President of the
Association,
In low budget
model, must fulfill
all roles of
traditionally hired
Outside
professionals
Hired outside professionals:
Accounting
Lawyers
Investment Advisors
Human Resourcing
Education/ training
Staff website
and Smart
application
Developer
Staff
Research
Team
Opt-Out
Index
Staff
Fundraiser
and Grant
Writer
Staff
Marketing,
Promotion,
and
Advertisin
g
Department
Manager
Staff of one
Salary
$60,000
yr.
Department
Manager
Staff of two
Salary
$85,000 yr.
each
Salary
$90,000
Annually
Department
Manager
Staff of one
$70,000
Salary
Department
Manager
Staff of one
$70,000
Salary

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Organizational Needs Assessment
SectionSeven
Stated Goal
The Association’s fundamental two mission goals are education and advocacy for the American
Consumer Public. We educated about the existence of Data Brokers, the Data Broker Industry, and
advocate against the harmful activities of the Data Broker Industry. To that end, the Association
broadcasts the website in order to act as and become the central repository and portal of accessible
information for consumers concerning Data Brokers. In so doing, the Association is helping consumers
to become more effective and proactive in defending their private information from unlawful and
unethical abuses of their data by Data Brokers. Aside from offering the information deployed on the
website, utilizing http://www.oneacedata.com as the primary consumer contact and communication
point, we have also incorporated on the website all the links and instructions made available by Data
Brokers. To add to this defensive arsenal of education, we have deployed to proactive advocacy systems
on the website. The advocacy systems the Association has deployed are the Consumer Fairness and
Transparency Index, as well as establishing the industry first “Do not track list.” The advocacy systems
enable consumers to better protect themselves and their information, by empowering the Association as
their advocate and researcher into the Data Broker Industry
Strategic Plan of Action
Marketing
With the goals of the Association clearly stated and laid out, what then are the needs of the Association
which will help ensure the Association not only reaches its goal, but maintains those goals hopefully in
perpetuity? The Association has a three pronged mobilization of work flow, designed to fulfill the two
mission goals of education and advocacy for the American Consumer Public. The first and overarching
need is to acquire the funds to mount an all-out multi-platform, nation-wide, media advertisement
campaign, designed to deliver one simple theme:
“We exist, we’re here for you, Data Brokers exist and are harming you, and if you want
to find out how and what to do about it check out http://www.oneacedata.com.”
Once the Association is fully funded, staffed, located, and underway both the ROI of the ad-spend and
the over-all progress of the Association can and will be easily and successfully measured and articulated
by the number of website hits the Association receives, as well as its conversion rate. The conversion
shall be considered any time a consumer adds their name to the “opt-out” list. In this way our growth
and success are uniquely tied to these numbers, as the stated mission of the Association is the education
of the public and advocacy of the public. In this regard, by informing Data Brokers of the names of
consumers found on the “opt-out” list, we are directly advocating for the consumer public as well!

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Advocacy
The proper funding of full time staff will allow the Association to fulfill both the advocacy and
education goals. The two primary researchers are the keys to the envisioned workflow management, as
the primary team producing and facilitating the actual “product” or services the Association plans to
offer the consumer public. By having a two person research staff, one team member shall be dedicated
strictly to the management of the “Do not track” list. This researcher will be responsible for maintaining
the list and communicating the do not track list to Data Brokers. Furthermore, this researcher is expected
to stay abreast of any and all laws about “Do not track lists,” as well as producing advocacy articles on
the subject.
Education
The second researcher will handle the vetting of Data Brokers and the Consumer Fairness and
Transparency Index. This position has the responsibility of seeking out all known and new Data Broker
companies, and then vetting those companies against the Consumer Fairness and Transparency Index.
This position is also responsible for locating the “Opt-out” links and instructions from the website of
every new Data Broker company. This position is also expected to produce articles on the subject, and
work with any and all Data Brokers whom may decide to become compliant or improve their score on
the Index, by adopting the best practices and standards that are set and measured by the Index.
Both research positions will be extraordinarily unique and busy positions, given the number of
Data Brokers, and the amounts of detail and services the Association means to offer consumers. As
stated the two researchers produce the “products” of the Association as far as education and advocacy,
and the marketing department is tasked with ensuring that the Association has a large enough audience
of consumers to actually help the general public. The three departments or prongs of the Association
represent the primary activities of the Association, and the remaining departments or position essentially
exist in order to support and aid the three primary positions in fulfilling their goals. The remaining
departments do this by raising the funds via grants, donations, and fundraising activities, handling the
website maintenance, as well as the over-all management and operation of the organization as a whole.
The diagram above shows the absolute bare minimum staffing levels, and positions needed in order to
successfully complete the stated mission of the Association.

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Operational Costs
SectionEight
Stated Costs
YEAR ONE YEAR TWO YEAR THREE
Salary for annual staffing
minimums.
240,060 240,060 240,060
Rent (Location in San Francisco
Bay Area)
$5,000
MONTHLY
12 MONTHS
YR. TOTAL:
$60,000
$60,000 $60,000
Phones, computers,
office furniture
$20,000 $0.00 $0.00
Marketing Costs
Nationwide.
$100,000 $150,000 $200,000
Misc. Operating Expenses
(Electricity, internet, Legal,
Accountant, janitorial, other)
$100,000 $100,000 $100,000
TOTAL $520,060 $500,060 $500,060
The Association currently has no infrastructure beyond the proof of concept website. There are no
facilities, no computers, no phones, and no offices, all of which are needed in order to create and operate
the Association of a regular and full time basis. These costs shall be one-time only start-up fees.

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Fundraising
SectionNine
The fundraising and marketing team or experts shall work hand in hand to utilize the media spend
budget. The reason being the Association needs to communicate not only that it exists; offers the
services it does, but also inform the public that it needs donations to survive. It is the plan and desire of
the Association to offer its services to the public for free, as the consumer public has already been taken
advantage of by the Data Brokers. It is contemplated that memberships which offer receiving a news-
letter that contains the latest research from the Association in article for about privacy and the state of
the Data Broker Industry. With this effort, it is believed that after the first year of full operation the
Association shall be able to be self-sustaining through the donations, continued grant seeking,
membership sales, and other fundraising activities.
These efforts shall hopefully be aided by gaining celebrity spokes people. The causes that the
Association is advancing are directly aligned with the ability of the entertainment industries ability to
earn continued profit, as such it is believed receiving or finding celebrities to help advance the cause
won’t require great efforts. Once celebrity or celebrity’s spokes people or name affiliation helps raise
awareness and brand recognition, it is believed that donations and grant receiving shall also become
easier as well.
Organization Bench Marks
SectionTen
1. Creating the team
2. Building a website
3. Writing a Grant
4. Receiving a Grant
5. Producing a business and operating plan
6. Securing a facility and furniture
7. Hiring required staff
8. Begin operations
9. Gaining one million conversions
10. Gaining ten million conversions

Page 15
Organizational Evaluation
SectionEleven
As a non-profit the organization stands in a unique position when it comes to the analysis of the
business and operational outcomes, or more commonly described as the return on investment. It is
agreed and understood that in the non-profit field the larger the audience served, than so too is the
market and population the Association may draw upon, target fundraising ads at, and ultimately receive
donations from. To this end, it is both a proper measurement and analysis tool to measure the brand
recognition of the organization. In order to achieve this analysis the following formula shall be utilized
in judging the media add spend (Sample size of target marketing demographic) – (Original sample
size of target marketing demographic) = (Increased consumer familiarity of products or service) /
($ spent for time period which one engages in active social media advertising campaign) < ($ of
donations realized cover the cost of said campaign, with realized increased gross over-all
donations.)} [©Joel Drotts 2013].
In order to gain the numbers for the above analysis the Association shall use the number of sign
ups, the number of views to the website, as well as conducting random polls of the population to find
who has heard of the Association. At such point as the realized donations is greater than the formula
equation to the left of the greater than symbol above the Association shall be considered to be running at
peak performance. As the bulk of the organizations advertisement will be through on-line campaign the
organization will have access to a great deal of analysis tools, which will allow the director to make the
proper adjustments to operations and spending to levels that will allow the Association to continue to
operate, self-funded through donations, advertisement on the Association website, membership sales, as
well as receiving grants.
Organizational Weaknesses
Section Twelve
The Association currently lacks the name and brand recognition which shall be required in order
to experience and gain a large number of Association donors. This shortcoming can quickly and easily
be overcome through a larger than average media advertisement spending budget. As in the non-profit
world brand awareness and potential organization donations are one in the same, a large advertisement
budget of $100,000 to start with has been built into the budget and funding request made by this
proposal. The anticipated media spend, shall increase annually at a rate of $50,000. As the majority of
fundraising shall be done on-line, the Association can and will benefit from massive savings in the
advertisement budget. The Associations current Director Joel Drotts believes that utilizing strictly on
line and fundraising event styled campaigns, will be sufficiently successful in raising the annual needed
revenues for operations, when in combination with other grant and fundraising activities. This decision
was made based on the projected dollar amounts that will be available for advertisements.

Page 16
Non-profit Projects and Industry in General
Section Thirteen
Over-all the non-profit sector is strong, well-funded, but at only 2% of the national GDP there’s
plenty of room to grow. Industry experts predict the non-profit sector to continue to grow, especially as
wage and earning gaps disparity continue to rise, as non-profits are continuously called upon provide a
great many of the essential and needed goods and services to the more venerable segments of the
population. According to the “The Digital Giving Index,” produced by Network for Good, located at
http://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1360#.VoNVTvkrL4Z:In 2014
Index Good examined the $233 million in online donations to 45,000 nonprofits that was processed
entirely by Network for Good.
Highlights include:
Overall giving rose 3% from prior year.
3% of annual giving occurred in the month of December.
12% of annual giving occurs on the last 3 days of the year.
Donations made on "Giving Tuesday" rose 148% from 2013.
M+R Benchmark Study
The M+R 2015 Benchmark Study provides data regarding online fundraising, advocacy, and list
building. This year, the M+R Benchmark Study analyzed the data of 84 nonprofits, producing a wide-
ranging assortment of online nonprofit metrics.
Highlights include:
Online giving increased 13% from the year prior.
Website traffic for nonprofit websites rose 11% from the year prior.
Monthly online giving grew 32% from the previous year.
One time online giving grew 9% from the previous year.
All the research leads the Association to believe that not only will funding be forthcoming and
adequate, but be generously given with enthusiasm. Moreover, as more and more private fundraising
opportunities become available on-line, in the form of crowd-source funding, it is now possible to
supplement and compliment traditional fundraising activities for non-profit organizations. All of these
opportunities and resources shall be exploited and utilized to their fullest potential by the Association.

Page 17
Conclusion
Section Fourteen
We at the Association would like to thank you for your valuable time and attention. We know there
are many great and important causes out there to fund, and the advocates from each of these causes is
claiming theirs to be the most pressing in society. We believe that one of the many factors which makes
our cause so interesting and urgent, is the fact that the industry, laws, and even the way people view the
subject of Data Brokers is not yet completely formed. It is however, at a tipping point, and those whom
do not speak now, will forever have to hold their peace, and be wed to whatever transformative ideas,
laws, and point of views emerge from this hotbed of activity in the next five years.
For this reason, more than many others, we believe our cause to be not only most just, but capable of
interjecting real and realistic change for the good into this wet sandy mix, and to do so permanently
before the cement dries on these ideas, laws, and viewpoints. For when the cement does dry, it will take
a jack-hammer of law or an explosion of huge funding to disrupt any of these ideas, laws, or viewpoints
once they’re set in stone! Those stones are being set as we speak, and shall continue to do so for the next
five years. Let the Association for Consumer Effectiveness be your operative mason, helping to mold the
foundation of this industry with fairness and transparency while we still can!
Thank you. We look forward to hearing from you soon.

Grant Proposal of the Association for Consumer Effectiveness

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Grant Proposal of the Association for Consumer Effectiveness