What is the Social Graph?
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The document discusses the Social Legal Graph (SLG), emphasizing its potential to enhance legal marketing by connecting users with relevant content and leads through a more open and integrated platform. It highlights the importance of personalization, real-time analysis, and human connections in content consumption for both users and companies. Testimonials indicate improved performance and user engagement through the adoption of graph database technology.
What is the Social Graph?
- 1. P R E S E N T S Social Legal Graph (SLG)
- 2. Team Overdrive 2 Rajeev P. âDieselâ Drew L. âShelbyâ Noel M. âGear Boxâ Neil D. âThe Pintoâ Isidore G. âe-Z Riderâ
- 3. 3 âWe hope to rewire the way people spread and consume informationâŠWe think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services. â Mark Zuckerberg, Founder / CEO, Facebook Letter to Potential Shareholders, May 2012
- 4. How Social Graphs Tell a Story 4 Searchable content has always been the foundation of the Internet. Bill Gates is credited with stating that âcontent is kingâ in 1996 âand at the time he was right. However, that was before social networking changed the game of search to what it is today; one where âcontext is kingâ.
- 5. 5 The 3 Câs Connection + Conversation + Conversion Connection â Our Social Legal Graph will allow us to monitor user experiences so we may Listen, React, Respond and Resolve. Conversation â People engage with our content in different ways and with different goals. In response to their unique needs, we need to engage with them in different ways. Conversion â A desire to provide prospective customers a seamless, near intuitive path down the lead funnel--one that would recognize each potential buyer as an individual and adapt to his or her needs. Needs may change based on a visitorâs profile data or history of interactions. It creates an experience that is tailored specifically to the user.
- 6. 6 The present⊠The future⊠Today, content sits in silos. The Semantic Web will begin to unlock this making content both more accessible and more understandable. In the future users will find content not by going to the media hubs, but by moving across wider circles of their linked friends of friends to see what they like and recommend. Profiles LegalInfo Community LegalNews Lawyers.com Our data becomes part of a giant database. ⹠Our content moves around through the Graph Database connecting and talking to other databases.
- 7. 7 What is the Social Legal Graph (SLG) to our customers? Grow your Legal Practice Not just finding leads but finding quality leads Reach the Customers you want to reach Making Continuous Connections Be more reactive to legal industry trends Real-Time Completive Analysis
- 8. 8 What is the Social Legal Graph (SLG) to our customers? continued⊠The Future of Legal Marketing Industry Bringing your whole legal marketing world together in one, powerful, integrated system. Get Found: Help prospects find you online Convert: Nurture your leads and drive conversions Analyze: Measure and improve your marketing Plus more apps and integrations Globalization On Demand Performance âThe Key to Standing Out Amongst our Competitorsâ
- 9. 9 What is the Social Legal Graph (SLG) to our Users? Human Connections Will Drive Content Consumption Right Message, Right Time, Right Person, Right Device Private, Safe, Easy and Secure On-demand content and virtual socialization married together Intelligence is already developing within communities Personalization Real-Time on Demand Plus more apps and integrations
- 10. 10 Sites Already Using Social Graphs
- 11. 11 Testimonials
- 12. 12 Testimonials from companies who switched to social graph database infrastructure âWe wanted to quickly connect audiences to the right movies, and Neo4j just fit our philosophical standpoint.â âWe are very happy that we discovered Neo4j. We increased the speed of generating recommendations and users to movies, which is a core part to our business model.â âOur quick growth forced us to always be up-to-date with brand new technologies. We evaluated all of the NoSQL databases, and chose Neo4j as our graph database for its performance and the simplicity of the solution.â
- 13. 13 Testimonials continued⊠1000 users in Relational Database with 50 relationships To query how connections they have up to 4 levels takes 2000ms / 2sec On Social Graph Database the same scenario 2ms / .002sec 1,000,000 users in Relational Database with 50 relationships To query how many connections they have up to 4 levels takes 4+ days before aborting the query. On Social Graph Database the same scenario 2ms / .002sec
- 16. 16 Breaking News, Headlines, Industry Alerts
- 17. 17 Yellow Pages, Listings Business
- 18. 18 Data
- 19. 19 Awareness
- 20. 20 Code Junkies
- 21. 21 Code Junkies⊠itâs easy as pie. Consumer Registers var enduser1 = _client.Create(new User { Firstname = "Joe", Lastname="Shoemaker" }); Consumer views attorney profile var bob=_client.Get<User>(13).Reference; _client.CreateRelationship(enduser1, new View(bob)); Consumer Submits a Question var question = _client.Create(new Question { Title = "I am looking to get divorced in NY", Description = "My wife has gone crazy, what can I do?" }); _client.CreateRelationship(enduser1, new Ask(question)); Consumer Rates a Lawyer _client.CreateRelationship<User, Rate>(mike, new Rate(bob, new Rate.Score { Value = 2.5m }));
- 22. 22 Code Junkies⊠continued⊠Ask Question Follow Lawyer or Firm
- 23. 23 Code Junkies⊠continued⊠Follow Legal Topic or Discussion Rate User