Gillian Whitney - Graphics webinar-ppt-final
- 1. WELCOME TO THE WEBINAR GRAPHICS 101: Marketing Your Message With Graphics
- 2. WHAT WE’LL COVER TODAY • Who is this webinar for? • Meet your hosts • Why use graphics? • Where to use graphics? • Copyright issues • Simple graphic program you can get started with today • Next steps for a deeper dive
- 3. WHO IS THIS WEBINAR FOR? GRAPHICS?• Newbies to online marketing • No time • No money • No graphic design skills
- 5. LAUNCH4LIFE MISSION Coach and train business professionals to use online marketing tools to help grow their business.
- 6. OUR WHY? We want to hold the hands of online marketing newbies and teach them in baby steps.
- 7. WHY USE GRAPHICS? • Picture’s worth a 1000 words • Graphics appeal to people who scan quickly • Graphic causes us to stop and take a look
- 8. WHY USE GRAPHICS? • Picture gives you a hint of what’s in the content • With visually appealing graphics you want to learn more
- 9. WHY USE GRAPHICS? • 90% of information transmitted to the brain is visual • Average consumer’s attention span is 8 seconds • Brain processes a visual 60,000 times faster than text
- 10. WHY USE GRAPHICS? What do you think of when you hear the word “apple”? Apple
- 11. WHERE TO USE GRAPHICS? • Social Media • Email • Blogs • PowerPoint • Websites • Lead Magnets
- 12. WHERE TO GET GRAPHICS Just because you can find an image... doesn’t mean you can legally use it.
- 13. COPYRIGHT ISSUES • Most graphics found in Google are copyrighted images • If you use them you can be sued. Really!
- 14. LEGALITIES OF COPYRIGHT • Public Domain • Attribute the Owner • Not for Commercial Use • Can’t Use At All
- 15. BUYING IMAGES • Safest route is for you is to buy images • Buying images can be VERY VERY costly
- 16. FREE IMAGES • Free images with no restrictions are out there • Just need to know where to find them
- 17. USING IMAGES • Finding great images is only half the battle • Other half is knowing how to use them to market your message
- 18. CASE STUDY: BOB • Life Insurance Agent • Knows he needs graphics to attract viewers to his message • Doesn’t know where to start!
- 19. SIMPLE NEEDS I have a Facebook Page but everyone says it’s boring.
- 20. BOB’S OBSTACLES
- 21. SIMPLE NEEDS I just want to create some nice looking Facebook Posts!
- 22. BOB’S SOLUTION Pablo by Buffer • Easiest program for creating Social Media graphics
- 23. EASY AS 1-2-3 • Choose from 50,000+ images that are copyright free • Use your own photos • Add quotes • Add own custom text • Upload & use your logo
- 24. PABLO - DEMO Pablo by Buffer https://pablo.buffer.com
- 25. EVERYONE STRUGGLES • Life Insurance Agent • Store owner • Chef • Author • Real Estate Agent • Network Marketer • Coach
- 26. BUT WHAT ELSE DO I NEED? • Which programs have Royalty Free photos? • Where do I find them? • How do I create? • Where do I store them? • How do I build posts?
- 27. JUST NEED THE RIGHT TOOLS • Programs that are free • Tools that get the job done quickly and efficiently Or...
- 28. GRAPHICS 101 COURSE You will learn how to turn mediocre marketing material into something worthy of being viewed. We will teach you how to use Graphics to enhance your marketing message. So people will check out your story and buy your products/services.
- 29. WHAT YOU WILL GET Week 1: Beginner Graphics • Working with Graphics • What’s a Legal Graphic • How to create posts for social media • How to create graphics for blogs, newsletters, PowerPoint presentations, and more
- 30. WHAT YOU WILL GET Week 2: Intermediate Graphics • Creating your own graphics • Photo-editing • How to upload graphic to marketing pieces • Learn about free programs to custom design graphics • Tips & tricks
- 31. WHAT YOU WILL GET BONUS: Graphic Resources • Detailed list of where to find royalty free graphics you can use to market your message
- 32. COST OF THE COURSE Week 1: Beginner Graphics Week 2: Intermediate Graphics All for just $49
- 33. SATISFACTION GUARANTEED Satisfaction Guaranteed If you are not happy with our course, we offer a 7 day money back guarantee from the course start date. No questions asked.
- 34. LIFE AFTER OUR COURSE Imagine, for only $49 you can save hundreds of dollars and hours of frustration. Learn how to market you message with graphics!
- 35. LIFE AFTER OUR COURSE Imagine, for only $49 you can save hundreds of dollars and hours of frustration. Learn how to market you message with graphics!
- 36. EARLY BIRD DISCOUNT Save $20: Buy before June 1st, 2017 = $29 $29 $49 Don’t Delay Sign Up Today!
- 37. THANKS FOR ATTENDING • Questions? • Enroll today by clicking the special link in the chat: http://bit.ly/2qbDkyC • Tomorrow will receive email with webinar replay & link to early bird discount