Green Telecom Live Interview
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Betterworld Telecom, North America's first carbon-neutral telecommunications carrier, was founded on principles of social responsibility and environmental sustainability, pledging 3% of revenue to related causes. The company has implemented various initiatives to reduce its carbon footprint, including a shift to e-billing, tree planting, and a commitment to renewable energy sources. Betterworld targets the 'LOHAS' market, emphasizing its competitive advantage as 90% of customers prioritize working with socially and environmentally conscious partners.
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