Group 1 Client Presentation
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This document proposes a line of personalized and eco-friendly birthday cards called "Go Green. Go Unique.". Research shows consumers prefer personalized gifts that feel unique to them. The proposal includes designs that allow pictures and a colorful, cartoon-like style to appeal to children and teenagers. The budget outlines a $190,000 contract for designers and $20,000 for 500,000 print runs. A timeline is provided for completing drafts by January and launching the cards in stores by February.
Group 1 Client Presentation
- 1. Go Green. Go Unique. Introducing “Go Green. Go Unique”. A line of birthday cards created for your unique needs.
- 2. Research Research shows that consumers like giving and receiving personalized gifts. Objects with their name on it, personalized pictures, etc., are what draw people in. The idea that something belongs to them and only them makes the gift mean more.
- 3. Research Research also shows that people are inclined towards 'green' products. If they are affordable, then the consumer will want to buy an eco-friendly product as opposed to a product that's not eco-friendly. People feel good about buying products that can help the environment.
- 4. Budget 1 year contract: $190,000 Includes proposed designs, and 8 more throughout the course of the contract. Designers will be paid ~$36/hour for 20 hours per week. 4 cents per print/500,000 prints = $20,000 $20,000/$20,000 to design/print
- 5. Timeline December 10, 2010 Go Green. Go Unique. greeting card proposal presentation. December 31, 2010 Completion of first drafts. January 14, 2011 Completion of second drafts with completed revisions. January 21, 2011 Final draft complete with all revisions. January 25, 2011 Final file to be sent to Gilson Graphics to be printed. January 27, 2011 •Final prints to be received FOB American Greeting Corporation in Cleveland, OH from Gilson Graphics. February 1, 2011 Go Green. Go Unique. launched in stores across the country.
- 6. Creative The cards will feature a spot for pictures to be placed in, so consumers may make them more personalised. The cards would be colourful and have more of a 'cartoon' aspect to it. These cards are geared towards children and teenagers, so they're exciting and have a more tangible aspect than regular cards do. There's more of a 'surprise' for this age group.
- 7. Go Green. Go Unique. American Greetings birthday card proposal Presented by king.rutz.parker.curtin.