nicoluce.com
®
Group B – UX Analysis
2
UX OBJECTIVES
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
1. Adapting website to its personal branding strategy & values:
 Awareness + association of Nico Luce's image with Yoga.
2. Enhance website usability and functionality:  Customer
engagement and loyalty.
3. Upsurge Worldwide Accessibility (e.g.computer, mobile, tablet,
etc.) by creating:
a. An App taking advantage of mobile features
b. Create a responsive website
5. Evolve and transform the purpose of the website: Not only
information point  income generator for Nico.
STRATEGIC INITIATIVES
1. Go Mobile   Accessibility +  Website functionality. Options:
 Creating App: Video yoga tutorials + Online yoga classes for people
around the world  customers engagement Customer generation.
 Responsive Web Design: Optimizing viewing experience  ease of
reading and navigation across a wide range of devices and screen sizes.
Adapting the website layout to proportion-based grids and flexible images.
2. Optimizing website content  Organizing useful and relevant information
to support website usability and findability
 Build an Individual landing pages for each Yoga area of expertise.
 Enhance Blog Design and Content:  customer interaction
 Re-design Events landing page:  information about workshops,
retreats and teacher trainings (program, schedule, location)
http://en.wikipedia.org/wiki/Responsive_web_design
STRATEGIC INITIATIVES
1. Interaction: Website and Social Media Profiles  Maximizing exposure.
 Including Social Media and Share buttons
 Integrate Social Media when a user book an event or to share an article
from the blog
 Share User-generated Social Content on the blog site
 Offer Social Sign-In
http://blog.sumall.com/journal/integrate-social-media-e-commerce.html
4. Transform the website into a revenue generator  Enhance UX
(increasing services offered)
 Provide online registration for events and payment services.
 Offer online yoga lessons
 Create a membership or loyalty program for access to extra
content and services
RE-DESIGNING THE WEBSITE
Area about Nico
Luce leading to
“about me” landing
page
Product buttons
Promoting Up-Coming
Events
Product buttons
Blog Link
• Transforming homepage into a shop window for the whole site
• Adding contrast product buttons to emphasize the product-navigation flow to user
• Divide supportive content into structured guide area and feed-like blog area
GUIDE AREA EXAMPLE
Best practice example – site Yoga.com:
User can navigate by filtering the materials by goal, level of difficulty, duration etc
TESTING THE NEW DESIGN IMPLEMENTED
Mouse tracking heat maps can help us analyze
the behavior of the real visitors of the site,
with most and least attention areas
• Tools such as ClickTale allow us to see the
video recordings of each individual visitor
session
• It is especially instrumental to test the
navigation and interaction with different page
elements
ONE YEAR MARKETING PLAN: Executive summary
Target audience  mainly educated women between 25 - 55 years old
Three goals for online strategy:
1. Increasing traffic through website
2. Increasing community in social networks
3. Maximizing number of attendees to the upcoming events
UX optimizing the following areas:
• Content strategy
• Functionality
• Platform
• User interface and usability
Timeline: Within a span of one year
TARGET MARKET
Target market  women between 25 - 55 years old
• Well educated + middle income bracket
• Mostly in North America and Europe
• Not all of them are experienced practitioners
• Retreats bring people who wants vacation and yoga
together
• Workshops are about knowing more about techniques
and in depth classes
• Teacher’s training is the next step  1/3 students do not
end up teaching yoga.
78
%
22
%
Women Men
70%
30%
25-55 y.o. Other ages
HOW TO ENHANCE USER EXPERIENCE (UX)
• Individual landing pages  Each yoga area of expertise
•  relevant content connecting with users needs
• Creating call to action
•
• Favicon  Helping identify the site within browsers.
• Offering logistic support for retreats  hotels and travel
•  #videos + pictures + comments (e.g. prior retreats stories)
• Adding references+reviews+benefits  Trustworthiness
Transparency
Engagement
ONLINE MARKETING STRATEGY (I)
Optimize website using SEO techniques such as:
• Friendly URLs
• Creating unique content
• Participation in blogs/forums
•  Social media actions  Customer Interaction  Followers.
ONLINE MARKETING STRATEGY (II)
Optimize website using SEO techniques such as (II):
• Creating high quality landing pages
• Redesign a web responsive design
• PPC advertisement: Cost effective + Controlling spending (only paying when
someone clicks on the ad)
•  customers for referrals = Confidence Awareness
ONLINE MARKETING STRATEGY (III)
•  Relevant content related to yoga (Potential Cross-selling)
• Creating a call to action button:
(e.g. “subscribe today,” “your free trial” or “book now”)
ONLINE MARKETING STRATEGY (IV)
• Offering free yoga pass on website:  Service +  Conversion rate
• Google Display Network:  Nico’s adds impressions within
websites related with Yoga + websites with big traffic
• Email marketing: High reach, Flexibility, Low risk and Low cost.
• YouTube Pre-Roll campaigns in stream or In display that
appears before a content. Limiting budget = CPV
MARKETING PLAN TIMELINE
Campaigns March April May June July August September October November December January February
Online
SEO (Ongoing) X X X X X X X X X X X X
Create high quality landing page X X
Redesign web responsive (desktop) X
Create web responsive (Mobile) X X
Add PPC advertising X
Ask for Referral online & offline (Ongoing) X X X X X X X X X X X X
Add relevant content (Ongoing) X X X X X X X X X X X X
Offer free yoga pass (promotion one month
before Teachers training and retreats*) X X X
Create call to action button X
SEM (GDN & Ads within the search page) X X X X X X X X X X X X
Email Marketing (ongoing) X X X X X X X X X X X X
Create Youtube ad (Pre-roll, instream and In-
display) X X X X X X X X X X X X
* Retreat: March 5-19, April 4-11 and July 18-25
* Teachers training: 200 hr (starting Feb till April) and 300 hr (Starting March, May, July till Sept)
16
DIGITAL MARKETING PLAN: BUDGET
http://www.arcovia.com/documentacion/precio-diseno-pagina-webhttp://www.arsys.es/marketing/email/precios http://www.onvideo.es/soluciones
Prices sources consulted (example from Spanish market)
17
DIGITAL MARKETING PLAN: BUDGET (II)
KPI’S & MEASUREMENT TOOLS
KPI’s
1. Click-through Rate: In order to track traffic
2. Cost-per Click: in order to measure the
traffic as well as established budget control
If site is used as an income generator: we could
consider two additional KPI’s: 1) Conversion
Rate 2) Cost Per Acquisition (CPA),
Measurement Tools
1. Google Analytics: permits us to check the
web)
Also allows us to control the functionality of the
website on mobile devices and tablets.
Allows us to see from where our clients are
accessing our webpage
We can use this to track the speed analysis and
functionality of our website.
2. Google Adwords Platform
nicoluce.com®
“The body is the bow and the asana is the
arrow. The target is the soul” (BKS Iyengar).
THANK YOU!!

More Related Content

PDF
HiKitchen website restyling & new strategy
PPTX
One Google Playbook for Web Publishers and App Developers
PPTX
Web Presence Optimisation in China - how EASTWEST uses social media to get no...
PPTX
Digital marketing budget planning
PPTX
Content Marketing Plan (Final)
PPTX
Basic Marketing for Yoga Teachers - Training
PDF
How to Enhance Your Digital Presence.pdf
PDF
Team A - nicoluce.com - Final Report
HiKitchen website restyling & new strategy
One Google Playbook for Web Publishers and App Developers
Web Presence Optimisation in China - how EASTWEST uses social media to get no...
Digital marketing budget planning
Content Marketing Plan (Final)
Basic Marketing for Yoga Teachers - Training
How to Enhance Your Digital Presence.pdf
Team A - nicoluce.com - Final Report

Similar to Group b nico luce.com - ux (20)

PDF
Spa finder presentation_test pdf
PDF
Online marketing for yoga teachers
PPTX
Client Presentation: Atlantic Retreat
PPTX
Adv420 final presentation
PPTX
Building a Digital Marketing Planing.pptx
PPTX
Making it pop
PPTX
Lululemon Digital Marketing Strategy
PPTX
Marketing Strategies on the Web amd internet marketing strategies.pptx
PPTX
Personal Trainer Websites: Websites that workout
PPTX
DGM_finalPresentation
PDF
Strategy Presentation.pdf
PDF
Building a Digital Marketing Planing.pdf
PDF
Digital Marketing Strategy for Broadway Dance Center
PPTX
Digital marketing course in Chandigarh.pptx
PPT
Spa finder presentation_2013
PPT
Digital Marketing Strategy Seminar- Presentation
PDF
How SMEs Can Drive Rapid, Significant Revenue Gains Online
PDF
CPTW - Trainer HQ - Google Marketing for Fitness Professionals
PDF
2021 digital marketing playbook fitness
PPTX
Stop pushing pixels. Become a digital strategist.
Spa finder presentation_test pdf
Online marketing for yoga teachers
Client Presentation: Atlantic Retreat
Adv420 final presentation
Building a Digital Marketing Planing.pptx
Making it pop
Lululemon Digital Marketing Strategy
Marketing Strategies on the Web amd internet marketing strategies.pptx
Personal Trainer Websites: Websites that workout
DGM_finalPresentation
Strategy Presentation.pdf
Building a Digital Marketing Planing.pdf
Digital Marketing Strategy for Broadway Dance Center
Digital marketing course in Chandigarh.pptx
Spa finder presentation_2013
Digital Marketing Strategy Seminar- Presentation
How SMEs Can Drive Rapid, Significant Revenue Gains Online
CPTW - Trainer HQ - Google Marketing for Fitness Professionals
2021 digital marketing playbook fitness
Stop pushing pixels. Become a digital strategist.
Ad

Recently uploaded (20)

PPTX
CTG - Business Update 2Q2025 & 6M2025.pptx
PPTX
BUSINESS CYCLE_INFLATION AND UNEMPLOYMENT.pptx
PPTX
IMM.pptx marketing communication givguhfh thfyu
DOCX
80 DE ÔN VÀO 10 NĂM 2023vhkkkjjhhhhjjjj
PPTX
basic introduction to research chapter 1.pptx
PDF
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
PPTX
Project Management_ SMART Projects Class.pptx
PPTX
df0ee68f89e1a869be4bff9b80a7 business 79f0.pptx
PPTX
interschool scomp.pptxzdkjhdjvdjvdjdhjhieij
PDF
533158074-Saudi-Arabia-Companies-List-Contact.pdf
PDF
#1 Safe and Secure Verified Cash App Accounts for Purchase.pdf
DOCX
Emerging Dubai Investment Opportunities in 2025.docx
PDF
Communication Tactics in Legal Contexts: Historical Case Studies (www.kiu.ac...
PPTX
IITM - FINAL Option - 01 - 12.08.25.pptx
DOCX
Hand book of Entrepreneurship 4 Chapters.docx
PPTX
TRAINNING, DEVELOPMENT AND APPRAISAL.pptx
PDF
Middle East's Most Impactful Business Leaders to Follow in 2025
PDF
Tortilla Mexican Grill 发射点犯得上发射点发生发射点犯得上发生
PDF
Kishore Vora - Best CFO in India to watch in 2025.pdf
PPTX
IMM marketing mix of four ps give fjcb jjb
CTG - Business Update 2Q2025 & 6M2025.pptx
BUSINESS CYCLE_INFLATION AND UNEMPLOYMENT.pptx
IMM.pptx marketing communication givguhfh thfyu
80 DE ÔN VÀO 10 NĂM 2023vhkkkjjhhhhjjjj
basic introduction to research chapter 1.pptx
Susan Semmelmann: Enriching the Lives of others through her Talents and Bless...
Project Management_ SMART Projects Class.pptx
df0ee68f89e1a869be4bff9b80a7 business 79f0.pptx
interschool scomp.pptxzdkjhdjvdjvdjdhjhieij
533158074-Saudi-Arabia-Companies-List-Contact.pdf
#1 Safe and Secure Verified Cash App Accounts for Purchase.pdf
Emerging Dubai Investment Opportunities in 2025.docx
Communication Tactics in Legal Contexts: Historical Case Studies (www.kiu.ac...
IITM - FINAL Option - 01 - 12.08.25.pptx
Hand book of Entrepreneurship 4 Chapters.docx
TRAINNING, DEVELOPMENT AND APPRAISAL.pptx
Middle East's Most Impactful Business Leaders to Follow in 2025
Tortilla Mexican Grill 发射点犯得上发射点发生发射点犯得上发生
Kishore Vora - Best CFO in India to watch in 2025.pdf
IMM marketing mix of four ps give fjcb jjb
Ad

Group b nico luce.com - ux

  • 2. 2 UX OBJECTIVES http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ 1. Adapting website to its personal branding strategy & values:  Awareness + association of Nico Luce's image with Yoga. 2. Enhance website usability and functionality:  Customer engagement and loyalty. 3. Upsurge Worldwide Accessibility (e.g.computer, mobile, tablet, etc.) by creating: a. An App taking advantage of mobile features b. Create a responsive website 5. Evolve and transform the purpose of the website: Not only information point  income generator for Nico.
  • 3. STRATEGIC INITIATIVES 1. Go Mobile   Accessibility +  Website functionality. Options:  Creating App: Video yoga tutorials + Online yoga classes for people around the world  customers engagement Customer generation.  Responsive Web Design: Optimizing viewing experience  ease of reading and navigation across a wide range of devices and screen sizes. Adapting the website layout to proportion-based grids and flexible images. 2. Optimizing website content  Organizing useful and relevant information to support website usability and findability  Build an Individual landing pages for each Yoga area of expertise.  Enhance Blog Design and Content:  customer interaction  Re-design Events landing page:  information about workshops, retreats and teacher trainings (program, schedule, location) http://en.wikipedia.org/wiki/Responsive_web_design
  • 4. STRATEGIC INITIATIVES 1. Interaction: Website and Social Media Profiles  Maximizing exposure.  Including Social Media and Share buttons  Integrate Social Media when a user book an event or to share an article from the blog  Share User-generated Social Content on the blog site  Offer Social Sign-In http://blog.sumall.com/journal/integrate-social-media-e-commerce.html 4. Transform the website into a revenue generator  Enhance UX (increasing services offered)  Provide online registration for events and payment services.  Offer online yoga lessons  Create a membership or loyalty program for access to extra content and services
  • 5. RE-DESIGNING THE WEBSITE Area about Nico Luce leading to “about me” landing page Product buttons Promoting Up-Coming Events Product buttons Blog Link • Transforming homepage into a shop window for the whole site • Adding contrast product buttons to emphasize the product-navigation flow to user • Divide supportive content into structured guide area and feed-like blog area
  • 6. GUIDE AREA EXAMPLE Best practice example – site Yoga.com: User can navigate by filtering the materials by goal, level of difficulty, duration etc
  • 7. TESTING THE NEW DESIGN IMPLEMENTED Mouse tracking heat maps can help us analyze the behavior of the real visitors of the site, with most and least attention areas • Tools such as ClickTale allow us to see the video recordings of each individual visitor session • It is especially instrumental to test the navigation and interaction with different page elements
  • 8. ONE YEAR MARKETING PLAN: Executive summary Target audience  mainly educated women between 25 - 55 years old Three goals for online strategy: 1. Increasing traffic through website 2. Increasing community in social networks 3. Maximizing number of attendees to the upcoming events UX optimizing the following areas: • Content strategy • Functionality • Platform • User interface and usability Timeline: Within a span of one year
  • 9. TARGET MARKET Target market  women between 25 - 55 years old • Well educated + middle income bracket • Mostly in North America and Europe • Not all of them are experienced practitioners • Retreats bring people who wants vacation and yoga together • Workshops are about knowing more about techniques and in depth classes • Teacher’s training is the next step  1/3 students do not end up teaching yoga. 78 % 22 % Women Men 70% 30% 25-55 y.o. Other ages
  • 10. HOW TO ENHANCE USER EXPERIENCE (UX) • Individual landing pages  Each yoga area of expertise •  relevant content connecting with users needs • Creating call to action • • Favicon  Helping identify the site within browsers. • Offering logistic support for retreats  hotels and travel •  #videos + pictures + comments (e.g. prior retreats stories) • Adding references+reviews+benefits  Trustworthiness Transparency Engagement
  • 11. ONLINE MARKETING STRATEGY (I) Optimize website using SEO techniques such as: • Friendly URLs • Creating unique content • Participation in blogs/forums •  Social media actions  Customer Interaction  Followers.
  • 12. ONLINE MARKETING STRATEGY (II) Optimize website using SEO techniques such as (II): • Creating high quality landing pages • Redesign a web responsive design • PPC advertisement: Cost effective + Controlling spending (only paying when someone clicks on the ad) •  customers for referrals = Confidence Awareness
  • 13. ONLINE MARKETING STRATEGY (III) •  Relevant content related to yoga (Potential Cross-selling) • Creating a call to action button: (e.g. “subscribe today,” “your free trial” or “book now”)
  • 14. ONLINE MARKETING STRATEGY (IV) • Offering free yoga pass on website:  Service +  Conversion rate • Google Display Network:  Nico’s adds impressions within websites related with Yoga + websites with big traffic • Email marketing: High reach, Flexibility, Low risk and Low cost. • YouTube Pre-Roll campaigns in stream or In display that appears before a content. Limiting budget = CPV
  • 15. MARKETING PLAN TIMELINE Campaigns March April May June July August September October November December January February Online SEO (Ongoing) X X X X X X X X X X X X Create high quality landing page X X Redesign web responsive (desktop) X Create web responsive (Mobile) X X Add PPC advertising X Ask for Referral online & offline (Ongoing) X X X X X X X X X X X X Add relevant content (Ongoing) X X X X X X X X X X X X Offer free yoga pass (promotion one month before Teachers training and retreats*) X X X Create call to action button X SEM (GDN & Ads within the search page) X X X X X X X X X X X X Email Marketing (ongoing) X X X X X X X X X X X X Create Youtube ad (Pre-roll, instream and In- display) X X X X X X X X X X X X * Retreat: March 5-19, April 4-11 and July 18-25 * Teachers training: 200 hr (starting Feb till April) and 300 hr (Starting March, May, July till Sept)
  • 16. 16 DIGITAL MARKETING PLAN: BUDGET http://www.arcovia.com/documentacion/precio-diseno-pagina-webhttp://www.arsys.es/marketing/email/precios http://www.onvideo.es/soluciones Prices sources consulted (example from Spanish market)
  • 18. KPI’S & MEASUREMENT TOOLS KPI’s 1. Click-through Rate: In order to track traffic 2. Cost-per Click: in order to measure the traffic as well as established budget control If site is used as an income generator: we could consider two additional KPI’s: 1) Conversion Rate 2) Cost Per Acquisition (CPA), Measurement Tools 1. Google Analytics: permits us to check the web) Also allows us to control the functionality of the website on mobile devices and tablets. Allows us to see from where our clients are accessing our webpage We can use this to track the speed analysis and functionality of our website. 2. Google Adwords Platform
  • 19. nicoluce.com® “The body is the bow and the asana is the arrow. The target is the soul” (BKS Iyengar). THANK YOU!!