Digital marketing comparison
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The document analyzes digital marketing practices by mobile phone companies in India, focusing on push and pull strategies using various platforms such as Google Ads, social media, and e-commerce. It presents performance metrics for companies like Samsung, Nokia, Micromax, and Sony, highlighting engagement and rankings based on their marketing effectiveness. The document concludes with recommendations for Micromax to improve its online presence and advertising strategies to enhance overall performance.
Digital marketing comparison
- 1. Presented By: Group 9 • Ayush Manan Vishwakarma • Surinder Singh • Tushar Mittal • Udit Jain Digital Marketing Practices by Mobile Phone Companies in India
- 3. Structure Digital Marketing Comprises of two types of marketing strategies: Push Strategy: Google Ads Youtube Ads Facebook Ads Emails Pull Strategy: Social Media • Facebook • Twitter • Youtube E-Commerce • Flipkart.com • Homeshop18.com Search Engine Optimization (SEO) Content Marketing • Company Official Website
- 4. Page likes 1,14,00,000 11,500,000 22,000,000 14,600,000 Total Page Likes Samsung Nokia Micromax Sony Total posts 28 27 19 25 Total Post (2 weeks) Samsung Nokia Micromax Sony Likes per post 6226 20446 2260 8664 Samsung Nokia Micromax Sony Comments per post 104 618 63 31 Comments Per Post Samsung Nokia Micromax Sony
- 5. Channel followers 171,000 170,000 45,600 23,400 Channel Followers Samsung Nokia Micromax Sony No of tweets 55 50 23 19 Number Of Tweets Samsung Nokia Micromax Sony 1 week Retweets per tweet 4 61 14 4 Samsung Nokia Micromax Sony Favorites per tweet 6 36 11 4 Samsung Nokia Micromax Sony
- 6. Channel Subscribers 11,412 25,749 17,323 8,288 Channel Subscribers Samsung Nokia Micromax Sony Total video posts 36 5 4 6 Total Video Posts Samsung Nokia Micromax Sony 4 Weeks Views Per Post 16311 3987 178123 227827 Samsung Nokia Micromax Sony
- 7. Feb 6 •Launched •Out of stock within an hour (15000 units) MOTO- G MOTO- E May 14 •Launched •Out of stock in less than a day •Offered special benefits May 23 •Reopened stocks •Out of stock in less than a day May 30 •Out of stock in 2.5 Hrs. •2.5 L units sold in one month January 2014 •Micromax Canvas XL •Twitter was the medium to announce March 2014 • Micromax Canvas Knight •company's online store
- 8. Other Companies following the trend • Called the Apple of China • Launch in September in India • Exclusively through Flipkart
- 9. Trend analysis (5 Years)
- 10. Samsung Nokia Micromax Sony Motorola Best Mobile Phone X X X X Mobile Phone X X X Smart Phones X X Best Smart Phone X X X Organic Search
- 11. Company Official Website Analysis Samsung Nokia Micromax Sony Motorola Aesthetics 1 2 5 4 3 Media 1 2 5 4 3 Text 2 1 4 3 5 Ease of use 1 3 4 2 5 Overall Rating 1 2 5 4 3 Micromax Motorola Sony Nokia Samsung Overall Ranking Overall ranking 1 2 3 4 5
- 12. Samsung Nokia Micromax Sony Motorola Best Mobile Phone X X X X Mobile Phone X X X X Smart Phones X X X Best Smart Phone X X X X Not like everybody else – a commercial for youtube’rs Total reach - 4,14,659 views in almost 2 months Micromax turbo coming soon 11 sec video (Hugh Jackman ) Total reach – 7,33,164 Samsung GALAXY S5 - Official Introduction Total Reach – 2,73,28,329 Xperia Z2 from Sony - Details Make The Difference Total Reach – 1,24,41,687
- 14. Comparison and Recommendations Best Performing Worst Performing Recommendations Facebook Nokia Micromax Out of overall Ranking, Samsung was the leader and Micromax was the tail ender. Micromax should work on •Better page engagement •Improving the official website •Focusing on the advertisements Twitter Nokia Samsung Youtube Sony Nokia E-commerce Motorola Sony SEO Samsung Sony Content Marketing Samsung Micromx Push Marketing Samsung Micromax