Group social media assignment
- 1. Group Social Media Assignment MKTG 406- Marketing Communications Michael DeGasperis Aaron Dennis Dana Commandant Ajay Saini
- 2. “50% of Consumers Value a Brand’s Facebook Page More Than It’s Website” • http://mashable.com/2012/09/24/facebook- brand-page-value/ • Proves the power of branding in Social Media • Ease of access to information on new products or promotional events • Interaction between brand and consumer
- 5. Advantages of a Company’s Facebook Page • Promotions/ Discounts -Print off coupons -Brand trust • Like and commenting • Free Giveaways • New Products Loyal Customers
- 6. Biggest motivators for liking a Brand on Facebook Promotions and Discounts 20 Free Giveaways 34 Loyal Customers 11 Brand Trust 14 21 Other
- 7. Company page visits vs. Web Site Traffic
- 8. Did you know? Out of 1000 people surveyed! • 87% of people like brands on Facebook • 13% Do Not • 77% of people have saved money by liking a brand • 75% feel more connected to the brand
- 9. If brands aren’t careful on Facebook… Consumers typically “unlike” a brand because: • Not enough giveaways • Clutter newsfeeds (47%) • Privacy concerns (30%) • Don’t want to be contacted (36%)
- 10. How a company’s Facebook page can boost business! • http://www.youtube.com/watch?v=Yi11FXdhaHc
- 11. Sources of Information • http://pinterest.com/humbermktgtcomm/social-media- presentation/ • https://twitter.com/mktg_comm/lists • http://mashable.com/2012/09/24/facebook-brand-page- value/ • http://www.ecademy.com/node.php?id=173928# • http://goo.gl/QzbuV • http://goo.gl/WyrBD • http://www.youtube.com/watch?v=HZGHO0T6TDo& list=UU30_ckeeanjV300yjwndH2A&index=2&feature =plcp • http://www.youtube.com/watch?v=Yi11FXdhaHc