Group-10-Understanding-the-Self.pdf

The
Material
Self
Group 10
Angel Nikka P. Cena
Sarah Jane Q. Masalunga
Cathleen S. Magpantay

Objectives
Develop understanding about
material self
Explores the ability to
understand oneself in terms of
the materials one possesses.
To determine the difference
between the needs and wants.
Familiarize to semiotic analysis.

Goals
This section focuses on how
people maintain extensions of
themselves through material
possessions and maintenance of
particular lifestyles. In the context
of what the society values as
needs and wants, this section
discusses how an individual
acquires goods, the factors that
shape his/her economic decisions,
and what these things say about
one’s sense of self.

1
THE THEORY OF THE MEANING OF MATERIAL
POSSESSION
2
ALSO OBJECTS OR MATERIALS AS PROCESS
OF SELF-EXTENSION,
3
THE ROLE OF CONSUMER CULTURE ON THE
SENSE OF SELF AND IDENTITY
Learning Target: The Material Self

The Material self suggest that the
environment surroundings affects
what we think we need versus to
what we really need.

I shop,
therefore, I
am. I have,
therefore, I
am?

Identities can be reflected on
the possessions that people
have.

People are likely to purchase products that can
relate to their personality. Material possessions
signify some aspects of one’s sense of self and
identity.

Possessions, tell a lot about their owners.

The decisions that go into the purchase
of items and certain services is
dependent on a number of factors,
including financial constraints,
availability of items and services, and the
influence of family and friends.

The most important factor is determining
whether these items and services fall
under:

In the process of
acquiring material goods,
people generally consider
2 things:

John Heskett
For him, there is a significance
and function behind everyday
things. He explains the effect of
design in everyday life.
https://en.wikipedia.org/wiki/John_Heskett

Roland
Barthes
In the 1950s, he popularized
the field of Semiology (the
study of objects as signs).
https://www.laphamsquarterly.org/contributors/barthes

William James
He is the one who laid the
foundations for modern
conceptions of help.
https://www.biography.com/scholar/william-james

Material self can be explained in
understanding self-extension.

The Theory of the meaning of material possession
suggest that material goods can fulfil a range of
instrumental, social, symbolic and affective functions:
Instrumental functions
Social symbolic
Categorical functions
Self-expression functions

Also Objects or Materials as
Process of Self-Extension,
which includes the following:

Ways of incorporating
Possessions into the Extended
Self

Maintaining Multiple Levels of
Self

The role of Consumer
Culture on the Sense of
Self and Identity

Consumers unconsciously (and
sometimes consciously) know that
their possessions are intimately
tied to their sense of the self.

Consumer Identity is the pattern of
consumption that describes the
consumer.

Brands and products are now being
used by many consumers to express
their identities.

Consumerism is the preoccupation with an
inclination towards the buying of consumer
goods.

To fully explicate that view and tease out the
underlying theory, it is first necessary to dissect
this sans possessions' self.

The first is a 'personal identity' view, wherein
self is seen as a multi-faceted, multi-layered,
social and psychological being, reflecting,
deeply and continually, on itself

A consumer's identity is deemed to reside in a
personal narrative —the story consumers
constantly construct and play out in their minds
about who they are and/or are striving to
become.

The self-narrative conception of identity offers a
rich literary view against which products and
brands may be appraised for potential fit.

This view serves, if at all, to appraise consumers'
superficial images of self, and to deploy this brand of
research in self-image brand-image congruence models
(e.g.,Malhotra, 1981; Todd, 2001).

Purchase can be the consumer's self-concept
or self-identity.

Not all products a person consumes become
possessions.

If a person had to invest a lot of resources (money,
time, energy) finding and selecting a product then to
psychologically justify that kind of investment, people
tend to view that product as part of their extended
self.

Products thus can relate to one's self in two ways:
(a) by being instrumental to enhancing their self
sans possessions,' and (b) by becoming a valued
possession.

Not all product categories have a place in a person's
sense of self.

Arcega, A M., Cullar, D. S., Evangelista, L. D. & Falculan, L.
M. (2018). Understanding the Self.
Malabon City: Mutya Publishing House Inc.
Boorstin, D. J. (1973).The Americans: The democratic
experience. New York: Random House.
Gazzingan, L. B. et al. (2019). Understanding the Self.
Muntinlupa City: Panday-Lahi Publishing House,
Inc.
Goffman, E. The presentation of Self in everyday life.
Accessed July 29, 2020.
https://monoskop.org/images/1/19/Goffman_Erving_The_Pr
esentation_of_Self_in_Everyday_Life.pdf
The Material/Economic Self. Steven C. Valerio's Blog.
Accessed July 20, 2020.
https://utsged101portfolio.wordpress.com/section-3-the-
material-economic-self/
Tuan, J. Extending Theory of self. Accessed July 30, 2020.
https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1559-
1816.1998.tb01685.x
REFERENCE

Group-10-Understanding-the-Self.pdf

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