Groupthink: You're doing it wrong.
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The document emphasizes the importance of creating a conducive environment for effective group ideation, highlighting that planning alone is insufficient. It suggests incorporating diverse perspectives, especially from introverts, while maintaining structure and fostering a relaxed atmosphere to facilitate creativity. Key strategies include preparing participants in advance, allowing all voices to be heard, and wrapping up sessions on time for closure.
Groupthink: You're doing it wrong.
- 2. Groupthink: You’re doing it wrong. A simple guide to group ideation.
- 4. All it takes is one. • Planning is not enough • You must control the environment • Always work toward your end goal One person can Leeroy Jenkins your entire session.
- 5. If you already know, why bother? EX: • Land new contract with “X” through 2016 • Brave ideas to pitch next Wednesday • Solve customer service problem Your goal should not be a specified result like “create a Twitter campaign”.
- 6. Supplement your core group with randomness.
- 7. Allow time for introverts. • Send out an email ahead of time • Explain the problem, the expected result and why you chose them to participate • Give them time to think “There's zero correlation between being the best talker and having the best ideas.” Susan Cain, Quiet: The Power of Introverts in a World That Can’t Stop Talking
- 8. Must… have… *gasp* Red Bull. • Make sure you have coffee, tea, water, protein… whatever gives you wings • Loosen up, relax, have a friggin' beer, have some fun, laugh • Give them toys “Everything starts with energy.” Dave Gray, Gamnestorming
- 9. Create structure, then enforce it. • Many great ideas for gamestorming online • Make sure everyone is getting a turn • Use “time” to facilitate structure “Without structure, ones mind mouth runs amuck.” ~ Homeless dude on Locust
- 10. Allow time for introverts.
- 11. Shut the f*ck up. • You are the facilitator • You will NOT participate • You will NEVER steer the participants The word “Listen” contains the same letters as the word “Silent”. ~ Alfred Brendel
- 12. Allow time for introverts.
- 13. Never discount. • If a solution poses a new challenge, write it down • Some solutions are ahead of their time • Discounting even terrible ideas discourages participation “People who say there are no bad ideas don’t have 12 year old daughters on Snapchat.” Some genius (follow him @chrisfeix)
- 14. Allow time for introverts.
- 15. Wrap it up on time. • Don’t be “that guy” • Give it more time to wrap up than needed • People like closure “Meetings are like condoms. If you don’t wrap it up on time they can turn messy.” Some genius (follow him @chrisfeix)
Editor's Notes
- #12: Most people listen not with the intent to understand; but with the intent to reply.