Growing Leads & Sales with Social Media - event slides

Editor's Notes

• #2: a.       Introduction –  bio info about Mike by Ryanb.      Where to Engagec.       How to Engaged.      Strategy for a Sales Funnele.   How to Measure (KPI's)g.       Takeaway - Next Steps Plan & Resourcesh.      Q & A
• #6: Understand the best plays take TIME to develop.
• #8: Stephen Colbert
• #10: Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
• #11: Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
• #12: Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
• #13: Content is the fire that puts off the heat. We need more fire, we need to keep the fire burning.Social helps fan that fire, drive it larger, faster, bigger, and consume more. It spreads the fire, and enhances it.
• #17: Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
• #18: Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
• #19: http://www.she-conomy.com/facts-on-women
• #20: http://www.she-conomy.com/facts-on-women
• #21: Facebook – largest, most used, contestsTwitter – most growth (44%) in ‘12-13 Google+ - Important for SEO! Growing. Pinterest – Great source of Referral Traffic
• #23: Story 1 – Cartwheel by Target at Dayton, Story 2 B2B air conditioning units for buses – primarily Facebook to talk to service technicians.
• #24: Not necessarily a tech savvy audience, simply majority have a account and use it to stay in touch
• #29: Place, article, product, recipe, movie http://www.businessinsider.com/facebook-and-pinterest-dominate-traffic-referrals-on-the-web-google-is-dwarfed-by-rivals-2013-10. Pinterest grew by 66% in social referral traffic. Driving traffic to websites. http://expandedramblings.com/index.php/pinterest-stats/Product Pins include real time pricing, availability, and where to buy. Pinners also get notifications when product Pins they’ve added drop in price.
• #41: B2B example – using video to explain, inform, help, guide, educate
• #44: -- This is making the fan/follower/visitor a known lead
• #47: B2B example – using video to explain, inform, help, guide, educate
• #51: It offers HELP not a sales pitch.Which features do I really need on my next c-arm?How much is a c-arm really going to cost me?How do I pick the right vendor?
• #56: Heraeus wanted to provide dentists a multi-functional tool that allowed them to create detailed refining assay reports in order to compare profitability against their current provider to help the dentist see the Heraeus value.
• #58: Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
• #65: Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
• #66: Share pins on Google+
• #67: E-commerce
• #68: Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
• #69: Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results.The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not just get lucky. Many have been in the trenches for months and years doing research on their community, testing different methods to drive engagement, integrating social media into their business and list goes on.Knowing who is in your community is key to success for any and all marketers. It could be you are still in early growth stages of developing your community or you could be several years into leveraging social media to meet business goals. Regardless of the size of business, how many fans you have, or how long you have been doing marketing it is important to stop and reflect at times. Let me help!9 Questions You Must Answer to Grow a Vibrant Digital Community 1. What are your goals and objectives?Hopefully when you started using social media you set goals, objectives and a plan to attract, connect with and engage your target audience. If you didn’t, well no better time than the present.  As we always recommend, you must take time to plan and set goals for what you want to accomplish.2. Who is your target market?If you haven’t already done so, now is the time to clearly define your target market. Who do you want to attract? Define the specific demographics of your target market. Who are they? How old are they? What specific industry or niche do they work in? What is the role they have at work? Do they work?3. What is the online behavior of your target market?When are they online? What social network sites do they frequent and why? How often do they frequent them? Do they read blogs? Do they prefer video, audio, text or all of the above?4. What language does your ideal customer talk in?What is the tone of their conversations? Are they more casual or formal? Are they using simple language or more complex? Do they use acronyms or will they be confused by them? Do they talk the same language and in the same tone of which you have been speaking to them?5. What problems does your target market have and how can you help them solve them?What keeps your ideal customer up at night? How can you help them sleep better? How can you help them solve their problems so they can focus on their core business6. What are the core benefits you offer to your ideal customer?How can you help them drive higher efficiencies in their life or business? How can you help them achieve more?  How will they benefit in purchasing your products or services7. What core benefits do you offer that are different than what your competitors offer or what they can get from replacement products or services?What do you offer that is unique? How is your product or service more valuable than the others? What can you do to drive higher value in the eye of your ideal customer?8. What can you offer your ideal customer for free to attract them to you and your brand?One of the best things you can do to grow a Facebook community is to share your best content. Don’t hold back. What information can you share with them to help them meet their business or life goals? You can provide free blog posts, downloadable worksheets or white papers. You can offer training in the form of video, audio or a combination of both.9. How will you measure success?It is imperative that you set goals and metrics for how you will measure results. How will you know if you were successful if you don’t know what successful looks like? Truth is you won’t.If you struggle with the answers to any of the above questions, try asking your community for answers. People love to answer questions. If you don’t know what they want, ask them. If you don’t know what problems they need solved, ask them. If you don’t know what keeps them up at night or how you can help them, ask them.Thoughts on this?  Any areas that you would recommend adding? 
• #73: Understand the best plays take TIME to develop.
• #76: a.       Introduction –  bio info about Mike by Ryanb.      Where to Engagec.       How to Engaged.      Strategy for a Sales Funnele.   How to Measure (KPI's)g.       Takeaway - Next Steps Plan & Resourcesh.      Q & A