Growth Hacking For Mobile - Hack 2 Validate & Hack 2 Grow
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The document discusses growth hacking strategies for mobile applications, emphasizing the importance of achieving product-market fit and simplifying user experiences for maximum scalability. It outlines various hacks for validating ideas, igniting activity among users, and enhancing onboarding processes, while also addressing mobile tracking challenges between iOS and Android. Key insights include leveraging viral loops, engaging non-trustful connections, and consistently testing on both web and mobile platforms.
Growth Hacking For Mobile - Hack 2 Validate & Hack 2 Grow
- 1. Growth Hacking For Mobile ! Hack to Validate Hack to Grow @andreehuk andree@themobilefirm.co
- 3. “whenever i followed another person’s advise i lost money” {jim rogers} @andreehuk
- 4. what is growth hacking? @andreehuk
- 6. the intersection between product, marketing and data ! “in the age of social, the right growth strategy with the right product-market fit will lead to massive scale through viral loops” {aaron ginn} @andreehuk
- 8. example airbnb # of guests @andreehuk
- 10. example twitter “We dug in and tried to learn what the “aha” moment was for a new user and then rebuilt our entire new user experience to engineer that more quickly” {josh elman, joined twitter in oct 2009} @andreehuk
- 13. what is growth for you? bpmf or apmf? @andreehuk
- 14. “product-market fit is the only thing that matters” {marc andreessen} @andreehuk
- 15. before product/market fit hack to validate ! after product/market fit hack to grow @andreehuk
- 16. “growth hackers make products that are easily understood beyond a niche tech crowd” {bronson taylor} @andreehuk
- 20. simplify, simplify, simplify This is focused and simple old new @andreehuk
- 22. tracking on mobile ios cuts the cord between acquisition and install ! android doesn’t, yeah @andreehuk
- 23. tracking on mobile cookie {ios} referrer url {android} unique identifier device fingerprint {web > app} @andreehuk
- 24. tracking on mobile 3rd party tools ad other app has sdk of ad network ! ad network is integrated with 3rd party tracking tool app download your app w/ 3rd tracking tracking sdk @andreehuk
- 25. tracking on mobile mobileapptracking.com @andreehuk
- 26. tracking on mobile adjust.io @andreehuk
- 32. learnings single-player utility • get value out on your own • solves chicken-egg problem • its scalable • after they became hooked integrate smart viral loops @andreehuk
- 33. how to tackle content v0.1 ! hack 2 @andreehuk
- 35. how to tackle content v0.1 1 2 3 4 5 6 7 9 when they started 8 @andreehuk
- 36. how to tackle content v0.1 1 This is restrict ive This is focused and simple 2 new @andreehuk
- 37. learnings tackle content v0.1 • keep the core features as accessible as possible • avoid/mind restrictive features @andreehuk
- 38. how to ‘fake’ or ignite activity? ! hack 3 @andreehuk
- 39. spur activity Aw’sm party? We ll… @andreehuk
- 40. how to ignite activity? A Empty party Sorry mate, no buddies @andreehuk
- 41. how to ignite activity? user a invites user b invites non-user c b + c do not know each other @andreehuk
- 42. how to ignite activity? user c become friends user b signs up non-user c @andreehuk
- 44. how to ignite activity? alive and kickin’ A Sorry mate, no buddies @andreehuk
- 45. learnings ignite activity • non-trustful connections can get your product to the next milestone • make it appear like the party is in full swing @andreehuk
- 46. tackle content v0.2 ! hack 4 @andreehuk
- 47. tackle content v0.2 existing users already have a bunch of ‘friends’ new users? w/ time+cash: onboarding flow like twitter @andreehuk
- 48. tackle content v0.2 user list signs up @user @user @user @user @user @user @andreehuk
- 49. growth hacking apmf yeaaah, luv’ that @andreehuk
- 52. aw’sm invitations andree@mobilefirm.co Andree Password andree@mobilefirm.co possible only w/ android @andreehuk
- 53. learnings aw’sm invitations • “pre-fill” the sign up experience • create an end-to-end invite loop @andreehuk
- 55. walkthrough testing adword version 1 text version 1 Sign up now normal on the w adword version 2 eb text version 2 Sign up now @andreehuk
- 56. walkthrough testing not done on mob ile, why? @andreehuk
- 57. walkthrough testing POSING Welcome! Going out tonight? Dinner with friends? Create an event and add photos… Invite friends on POSINGLIFE, via WhatsApp or Email… Create the event. Then add photos or invite friends or simply share it with others. Whatever the activity, this is your new event! soft-coded < Swipe responsive webs ite tracked w/ andro id version a version b @andreehuk
- 58. learnings walkthrough testing • mobile can be as flexible as the web • make the onboarding experience consistent • test holistically on web & mobile @andreehuk
- 59. give to get ! hack 7 @andreehuk
- 60. tracking on mobile user a sms email else… non-users @andreehuk
- 61. tracking on mobile iphone android are set up as publisher on MAT, w/ separate id’s @andreehuk
- 62. tracking on mobile http://hastrk1.com/serve?action=click&publisher_id=5433 &site_id_ios=4759&site_id_android=4760&site_id_web=5112 &inviter={phone}&invitee={email,phone#} publisher_id=5433 ! site_id_ios=4759 site_id_android=4760 site_id_web=5112 ! inviter={phone} invitee={email,phone#} app of inviter, e.g. iphone app ! what app to download depending on invitee device ! inviter and invitee details for callback to our server @andreehuk
- 63. growth hacking for mobile yeaaah, luv’ that points to consider @andreehuk
- 64. points to consider • can track every sort of event, e.g. btn’s, $ • KISS • the most important metric first • the fewer the better • start with android, then move to ios • data sent cannot be removed • reduce chaos • keep testing & prod versions separate • trigger tracking where the data itself changed • trigger tracking after event happened @andreehuk
- 67. NPS of around 30-40 ! ask how likely are you to recommend my aw’sm product to a friend? @andreehuk
- 68. NPS of about 35-45 @andreehuk
- 69. NPS of about 35-45 @andreehuk