5 Growth Hacking Metrics
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Growth hacking is a marketing technique used by startups that focuses on creativity, analytics, and social metrics to gain exposure and sell products. It involves tracking key metrics around user acquisition, activation, retention, referrals, and revenue. Acquisition focuses on how users first come to the site. Activation tracks user behavior on first visits. Retention measures how often users return. Referrals look at how users share the product. Revenue examines how the company generates money. The goal is to acquire users through various channels, engage them on initial visits, encourage repeat visits, promote sharing among networks, and ultimately create monetization opportunities.
5 Growth Hacking Metrics
- 2. So...What is Growth HacKing ? syafrizaladi source : reddit
- 3. GRoWTH HACKiNGis a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. syafrizaladi source : wikipedia
- 5. a a R R RACQUISITION ACTIVATION RETENTION REFERAL REVENUE syafrizaladi inspiration : pusher.com
- 6. syafrizaladi 1. Acquisition: users come to site from various channels 2. Activation: users enjoy 1st visit: "happy” experience 3. Retention: users come back, visit site multiple times 4. Referral: users like product enough to refer others 5. Revenue: users conduct some monetization behavior
- 7. aquisition
- 8. SEM SEO PR www.website.com syafrizaladi Marketing Channels: • largest-volume (#) • lowest-cost ($) • best-performing (%) Aquisition
- 9. Acquisition Methods SEO / SEM Blogs Email Social Media & Social Networks Domains Acquisition Where are users coming from?
- 10. activation
- 11. SEM SEO PR www.website.com Targeted Page Product Features DO lots of Landing page & AB testing Make a lots of Dumb Guessess & interate FAST Activation Criteria: • 10-30+ seconds • 2-3+ page views • 3-5+ clicks • 1 key feature usage syafrizaladi Aquisition
- 12. Key Metrics to Track Pages per visit Time on site Conversions Activation What do users do on their first visit?
- 13. retention
- 14. SEM SEO PR www.website.com Targeted Page Product Features syafrizaladi Automated emails: • lifecycle emails @ +3, +7, +30d • status / “best of” weekly / monthly • “something happened” emails BUT: • make it easy to unsubscribe Tip on emails: • > 80% or more on SUBJECT LINE • < 20% or less on BODY TEXT Aquisition
- 15. Key Metrics to Track Source Quantity Conversions Visitor Loyalty Session Length Retention How do users come back? How often?
- 16. referal
- 17. SEM SEO PR www.website.com syafrizaladi Aquisition Targeted Page Product Features Referral Focus on driving referrals *after* users have a “happy” experience; avg score >= 8 out of 10
- 18. Referral Methods Send to Friend: Email / IM Social Media Widgets / Embeds Affiliates Referral How do users refer others?
- 19. revenue
- 20. SEM SEO PR www.website.com syafrizaladi Aquisition Targeted Page Product Features Referral Biz Dev Ads, Lead Gen, Subscriptions, ECommerce This is the part *you* still have to figure out…
- 21. Revenue Tips • Don’t Rely on AdSense (only) • Start Free => 2% “Freemium” • Subscription / Recurring transactions • Qualify your customers -> Lead generation (arbitrage) • Sell something! (physical or virtual) Revenue How do you make money?
- 22. Additional References: • Influence: The Psychology of Persuasion Robert Cialdini (book) • The Mating Mind Geoffrey Miller (book) • Putting the Fun in Functional Amy Jo Kim (etech 2006 preso) • Futuristic Play Andrew Chen (blog) • Don’t Make Me Think Steve Krug (book) • Designing for the Social Web Joshua Porter (book, website) • Startup Lessons Learned Eric Ries (blog) • Customer Development Methodology Steve Blank (presentation, blog) • Startup-Marketing.com Sean Ellis (blog) • Understanding Comics Scott McCloud (book) Links and Resources